Yvonne Vasquez
Summary
As a dedicated communications professional, I'm committed to crafting and implementing strategic communication strategies for a diverse array of clients, including businesses, non-profits, and government entities. A passionate storyteller with 6 years of experience in advocacy, media relations, public affairs, and digital development. Proficient in English and Spanish, I am a versatile and effective communicator in today's landscape.
Overview
6
6
years of professional experience
Work History
Account Executive
Fiona Hutton & Associates
06.2022 - Current
- Addressing the state's most pressing and crucial issues, including health equity, the digital divide, drought, and clean energy within California's political, policy, regulatory, and business arenas.
- Responsible for content generation, media relations, thought leadership, social media, research, and partnership outreach.
- Develop messaging, fact sheets, infographics, newsletters, presentations, press releases, commentary, and website content. Conduct media outreach, secure coverage, manage media databases, and build monitoring reports.
- Maintain expertise in social media and digital tools and support the development of social channel engagement strategies and online community management.
- Track client annual budgets and monthly work-back/production plans and produce weekly activity trackers, integrated strategic plans, and research/insights analysis.
Senior Communications Associate
Health Access California
01.2020 - 06.2022
- Oversee and direct digital, media, and press communications in order to enhance the outreach efforts of our coalition.
- My role involves coordinating and implementing strategic plans for a range of campaigns aimed at bolstering California communities' endeavors to promote progressive health policies.
- As a key member of the team, I served as the communications lead for the impactful #Health4All campaign, playing a pivotal role in advocating for equitable access to healthcare across the state.
Press Secretary
California State Senate
01.2018 - 11.2019
- Developed and executed a detailed and comprehensive strategic communications plan to articulate the Senator's legislative, budget, and district priorities.
- Managed day-to-day communication activities, including designing and maintaining the state website, crafting e-newsletters and announcements, preparing press releases, reports, and videos, as well as devising media and public relations strategies.
- Responsible for crafting and securing press releases, story placements, and op-eds.
Press Intern
California State Senate
08.2017 - 12.2017
- Composed daily news clips, answered constituent phone calls, supported policy staff, attended policy meetings and committee hearings, and assisted during floor sessions as a Press Intern for the Office of the California Senate President pro Tem.
Education
Bachelor of Science - History, Political Studies And Ethics
Pacific Union College
Angwin, CA06.2017
Skills
- Communications Expert
- Social Media Management
- Strategic Messaging
- Public Relations Strategies
- Media Relations
Languages
Spanish
Native or Bilingual
Timeline
Account Executive
Fiona Hutton & Associates
06.2022 - Current
Senior Communications Associate
Health Access California
01.2020 - 06.2022
Press Secretary
California State Senate
01.2018 - 11.2019
Press Intern
California State Senate
08.2017 - 12.2017
Bachelor of Science - History, Political Studies And Ethics
Pacific Union College
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