ZA-NAH TOURE-CLASBERRY

Managing and leading the IDEA San Antonio region and overseeing 15 campuses to ensure Enrollment Coordinators are equipped with the proper resources and tools to meet 100% enrollment by the 11th day of school.

Serve as a subject matter expert for Enrollment Coordinators across the district in providing guidance, and expertise in developing and executing student recruitment efforts aimed at families with school-aged children.

Conduct monthly training sessions for Enrollment Coordinators nationwide to equip them with the necessary knowledge and skills for effective recruitment such as communication strategies, data management, social media, recruitment tactics and compliance requirements.

Use enrollment data to identify and drive student enrollment coordinators to action to close enrollment gaps through accountability check-ins, modeling, in the field coaching, text messages, emails, etc.

Conducts monthly rolling enrollment and application nurturing audits.

Develop strategic enrollment plans for the IDEA San Antonio region, in collaboration with other key stakeholders such as school leaders, marketing teams, and community partners to support recruitment efforts and increase application acquisition.

Collaborating with other National Enrollment Managers to tailor enrollment strategies and approaches across 4 different states (Ohio, Texas, Louisiana, and Florida)

• Oversee the enrollment process for the campus set by the Board of Directors, to ensure that the campus achieves 100% enrollment by the 11th day of school.
• Served as a subject matter expert in coaching operational campus staff and staff on recruitment pitches and scripts to maximize applicant captures.
• Planned and executed over 50+ enrollment recruitment events for IDEA Robinson.
• Executed over 30+ off-site recruitment presentations to daycares, housing authorities, community centers, youth groups, parent networking event, and other community organizations.
• Successfully established and maintained over 50+ school benefitting partnerships.
• Utilize a variety of channels such as social media, community events, advertising, and partnerships with local organizations to increase application acquisition.
• Regularly analyze enrollment data to track progress and identify areas for improvement and adjust strategies as needed related to enrollment.
• Maintained open and transparent communication with prospective families throughout the enrollment process by providing timely updates, creating monthly newsletters, conducting campus tours, social media management and address any concerns or issues to ensure a positive experience for families.
• Analyzed data relating to student recruitment efforts in order to assess effectiveness and suggest improvements.

• Developed and implemented strategies for driving marketing operations efficiency, productivity and effectiveness.
• Created and executed plans to ensure successful delivery of marketing campaigns across multiple channels.
• Oversaw the development, execution and optimization of digital marketing initiatives including website design, email campaigns, search engine optimization and social media marketing.
• Collaborated with senior management to develop long-term strategic goals for the organization's marketing operations efforts.
• Analyzed data from CRM systems to identify trends in customer behavior and purchasing patterns.
• Directed a team of marketing professionals in developing innovative tactics to increase brand awareness and market share.

• Monitor financial transactions, account activities, and other relevant data to identify suspicious patterns or anomalies that may indicate fraudulent behavior.
• Monitor 70-80 accounts daily for unauthorized transactions and fraudulent activity.
• Saved the department over $3 million in credit card fraud by detecting and preventing fraudulent activities in its early stages.
• Served as a subject matter expert for trainees, providing specialized knowledge and expertise to support the training and onboarding process helping them navigate their roles, learn new skills, and integrate into the organization.
• Served as the communications chair for the Black Heritage Network at Citibank; creating, promoting, delivering quality cultural programming for events, presentations and information sessions for the organization,
• Developed communication plans, fraud newsletters and messages that integrate and coordinate various activities.

• Supported events execution and venue set up and tear down.
• Assisted in all aspects of planning events, working with clients, and event coordination.
• Assisted in coordinating services of caterers and decorators.
• Assisted in program content development for events, solicit sponsors, create and coordinate drafting/distribution of promotional materials and sell tickets.
• Build brand awareness and promote company image through social media outlets including Facebook, Instagram and Twitter.
• Researched assigned events and identified possible partnerships aligned with event concepts.
• Booked appointments and managed schedules for production principles.

• Assisted in content development for events, drafting and distributing promotional materials.
• Build and maintain vendor relationships through networking and referrals.
• Planned, created, and managed promotions and social ad campaigns.
• Managed all social media platforms(Facebook, Twitter, and Instagram).
• Developed monthly schedules and assignments for volunteer staff.
• Contacted vendors, venue, stakeholders and finalizing contracts for events.
• Supported planning, communications and scheduling of Susan G Komen events.
• Organized logistics and materials for each meeting, arranged spaces and took detailed notes for later dissemination to key stakeholders.
• Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
• Launched social media calendar of engagement activities for members.

• Actively listened to customers' requests, confirming full understanding before addressing concerns.
• Handled 40-60 calls per day to address customer inquiries and concerns.
• Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
• Curated a calendar with customer birthdays and other special events for personal touch.
• Trained and mentored new sales representatives.
• Tailored sales approaches and techniques to specific client needs to increase marketing effectiveness.
• Educated customers about brand to incite excitement about company's mission and values