Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Zac Hartwell

Seattle,United States

Summary

I'm a sales professional with a decade of experience in the beverage industry. I’m passionate about driving sales and building strong, lasting client relationships through approachable, and genuine connection. I've enjoyed the fast paced environment at Poppi over the last 10 months and I am eager to continue to grow and develop inside the company to help our team reach $1 billion. As I look ahead to my future at Poppi, I am focused on roles that will further refine my expertise in people management, analytics-based sales strategy, and distributor relationship management.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Market Sales Manager

Poppi
01.2024 - Current
  • Manage sales across Washington regions, enhancing brand visibility and driving sales growth through tailored in-store execution and DSD partnership management.
  • Spearhead brand expansion in Washington retail locations by executing merchandising displays, securing prime product placement, and coordinating inventory based on territory-specific goals.
  • Build and maintain robust partnerships with Washington-based retailers and distributors, providing training and support to DSD teams to achieve regional brand and sales objectives.
  • Utilize syndicated data to uncover Washington market opportunities and guide strategic sales efforts, increasing brand presence across diverse retail channels.

Sales Representative/Market Manager

JuneShine
06.2023 - 10.2023
  • Built and strengthened key business relationships with new and existing clients, driving loyalty and sales growth.
  • Led market expansion and sales initiatives across Olympia, Tacoma, Seattle, and the Olympic Peninsula.
  • Coordinated impactful brand events to boost awareness and engagement in target markets.
  • Operated independently to optimize daily productivity and achieve sales targets.
  • Maintained high organizational standards to ensure each territory received focused attention and support.

Sales Representative

Northwest Beverages
10.2020 - 06.2023
  • Among top earners in grocery trade for Seattle, responsible for $2 million in annual sales revenue.
  • Forged business to business sales relationships through exceptional communication and task management skills.
  • Grew territory sales by shaping genuine connections with buyers and sharing industry knowledge about alcoholic and non-alcoholic products.
  • Consistently surpassed sales goals by cultivating client partnership.
  • Worked alongside a network of suppliers to highlight focus brands each month.
  • Trained and mentored new sales representatives.

Merchandising Supervisor /Relief Sales Representative

Northwest Beverages
10.2017 - 10.2020
  • Promoted from Merchandiser to Supervisor.
  • Navigated multiple accounts and channels of trade as needed. Known for being reliable and able to adapt quickly to any client need.
  • Managed a team of 8 people across the Seattle area. Delegated workload, tracked hours and performed administrative duties.
  • Completed efficient store resets to prepare store for special promotions and seasonal updates. Built and planned product displays.
  • Inspected merchandise for quality and arranged proper display location on floor.
  • Verified products appeared at correct locations in proper quantities.
  • Updated pricing and signage to complete product displays and educate customers.

Assistant Manager of Specialty Beer Department

Blanchards Wine & Spirits
05.2014 - 08.2017
  • Promoted from Cashier and Merchandiser to Assistant Manager of Specialty Beer & RTD Department.
  • Deep industry knowledge about new and upcoming products.
  • Created relationships with local sales representatives and customers.
  • Managed inventory, built creative displays and supervised tastings.
  • Received and checked in deliveries upwards of 800 cases.
  • Facilitated a fresh seasonal selection to drive sales and excite clientele.

Education

Bachelor of Arts - Songwriting And Music Business

Berklee College of Music
Boston, MA
05.2017

Skills

  • Strategic planning and execution
  • Analytical and data-driven decision making
  • Product knowledge and account management
  • High-level organization and adaptability
  • Regional market knowledge
  • Relationships management & interpersonal skills
  • Self directed & team player
  • CPG sales
  • Knowledge of distribution and operations
  • Deadline & detail oriented

Certification

  • Cicerone Certified Level 1
  • WA MAST 12 Permit


Timeline

Market Sales Manager

Poppi
01.2024 - Current

Sales Representative/Market Manager

JuneShine
06.2023 - 10.2023

Sales Representative

Northwest Beverages
10.2020 - 06.2023

Merchandising Supervisor /Relief Sales Representative

Northwest Beverages
10.2017 - 10.2020

Assistant Manager of Specialty Beer Department

Blanchards Wine & Spirits
05.2014 - 08.2017

Bachelor of Arts - Songwriting And Music Business

Berklee College of Music
Zac Hartwell