Summary
Overview
Work History
Education
Skills
Timeline
Generic

Zac Lambert

Salt Lake City

Summary

Proven communications and marketing leader with 15 years experience leading global campaigns, events, and strategic initiatives for Fortune 500 tech, healthcare, sports, and media organizations.

Overview

16
16
years of professional experience

Work History

Director, Corporate Marketing Group

Lenovo
06.2015 - Current
  • Chief of Staff for Lenovo’s Chief Communications Officer and his organization – driving strategy, planning, operations, campaigns, and collaboration projects across the team and to other business groups and geo teams
  • Lead worldwide integrated marketing programs and initiatives aimed at growing and protecting Lenovo’s reputation through PR, storytelling, events, and advocacy campaigns
  • Lead PR and communication planning for external strategic events (CES, IFA, MWC, etc.) including messaging development, spokesperson/executive PR, media activities and content, measurement and reporting, agency management, and alignment across multiple BU and Geo teams
  • Department lead for measurement and insights, regularly delivering media and reputation data+insights to working teams and executive leadership
  • CEO Communications team – co-leading presentations and speech writing for Lenovo’s CEO and other executive leadership
  • Previous roles at Lenovo: Director, WW Comms; Sr. Manager, WW Comms (Reporting to SVP/CMO); Manager, WW Marketing/Internal Comms

Communications Spec. III, Social Media

Intermountain Healthcare
06.2013 - 06.2015
  • Manage social media channels and campaigns (Facebook, Twitter, Instagram, etc.), from content creation to campaigns
  • Brand management: brand style standards, logos, templates, digital asset management, campaign integration

PR Associate

Snapp Conner PR Agency
05.2012 - 06.2013
  • Wrote and pitched content for various agency clients, locally and nationally
  • Media and market research; press release writing and distribution, blog authorship, PR campaigns, press tours, media event planning

Public Relations Staff

Utah Jazz
12.2011 - 06.2013
  • Assisted in all aspects of the team’s daily public/media relations efforts
  • Writer for team publications (media guide, game-day program, postseason guide, preseason guide, game notes)

Producer/Broadcaster

1280 the Zone Sports Radio
05.2009 - 12.2011
  • On-air host and producer of live talk shows, podcasts, and news reports
  • Interviewing players, coaches, guests and managing social media pages for shows

Marketing/Comms Intern

US Figure Skating
06.2011 - 09.2011
  • Responsible for press releases, media requests, monitoring global media coverage of US figure skating
  • Writer and designer for org publications (magazine and media guide)
  • Design/Layout of the 2011-12 US Figure Skating Media Guide

Education

Bachelor's Degree - Public Relations and Advertising

Weber State University
Ogden, Utah

Skills

  • Relationship building
  • Strategic planning
  • Verbal and written communication
  • Decision-making
  • People management
  • Creativity and innovation
  • Strategies and goals

Timeline

Director, Corporate Marketing Group

Lenovo
06.2015 - Current

Communications Spec. III, Social Media

Intermountain Healthcare
06.2013 - 06.2015

PR Associate

Snapp Conner PR Agency
05.2012 - 06.2013

Public Relations Staff

Utah Jazz
12.2011 - 06.2013

Marketing/Comms Intern

US Figure Skating
06.2011 - 09.2011

Producer/Broadcaster

1280 the Zone Sports Radio
05.2009 - 12.2011

Bachelor's Degree - Public Relations and Advertising

Weber State University

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