Zach Berger
New York,NY
Summary
Jewish, anti‑Zionist social media strategist and creator focused on narrative shift and mobilization for Palestinian freedom. 8+ years running social at agencies and startups, plus a recent surge of movement communications on Threads. Expertise in content strategy and development, crisis management, organic and paid social with technical skills from graphic design to full-stack web development. Daily poster and the person who builds the system behind it: voice, templates, security, and reporting. Available September 1, 2025.
Overview
11
11
years of professional experience
Work History
Freelancer
Self-Employed
01.2024 - Current
- Built a Palestine advocacy presence (last 3 months) on Threads: 2.8M total views; 252,000 interactions to date; grew to 1,600+ followers. 100% organic and focused primarily on justice for Palestine. Role: concept, copy, graphics, moderation, sourcing, analytics.
- Social media strategy and content for small businesses; +35% in-store foot traffic for a local boutique via organic content + promos.
- Built portfolio apps (JamVault, StellarWatch); continued professional development in platforms, CMS, and accessibility.
- Balanced project work with proactive health management.
Social Media Manager
Snickerdoodle Labs
01.2022 - 12.2022
- Built brand voice and content system for a Web3 startup; +400% engagement, +250% follower growth.
- Led tool/vendor selection; produced explainers turning complex topics into accessible posts.
Account Strategy Supervisor
Praytell
01.2021 - 12.2021
- Day‑to‑day social lead for DoorDash & Norton 360 for Gamers.
- Co‑led DoorDash Made By Women launch (strategy, content, live moderation); 10K+ IG Live viewers; +15% platform engagement.
- Made by Women program: access for women‑ and minority‑owned businesses; educational storytelling and community features.
Senior Digital Strategist
HangarFour (DKC)
01.2020 - 12.2021
- PLAY ON televised benefit concert: drafted promotional and day‑of social content for NAACP Legal Defense Fund, WhyHunger, SixDegrees.org, and multiple celebrity accounts; coordinated influencer posts and live amplification.
- Social lead across Indeed, Moët Hennessy, NYU Langone, JobsOhio, Dr. Seuss Enterprises.
- Drove 7M+ impressions / 200K+ engagements in a year. Crisis monitoring and response; executive social training.
Sr. Account Executive, Digital Strategy
MikeWorldWide (MWWPR)
01.2016 - 12.2020
- Led strategy, analytics, social listening, and crisis plans across multiple accounts.
- HughesNet × 4-H philanthropy storytelling; influencer + paid programs.
- Atkins: grew audience +12% to 1M in a year; worked on HealthCorps partnership and education initiative content
Social Media Strategist, Paid Social Lead
Spark Growth
01.2017 - 12.2018
- Programs for 23andMe, Melitta USA, FitVine Wine; +80% e‑commerce ROI for FitVine via paid social.
- Agency committed a fixed % of workload to pro bono nonprofit social.
Managing Editor
StateCollege.com
01.2015 - 12.2016
- Grew uniques +75% and overall traffic +125% with a new content model; led team coverage.
Education
Full Stack Web Development Boot Camp Certificate -
Columbia University
New York, NY07.2023
Bachelor of Arts - Journalism
Pennsylvania State University
University Park, PA01.2010
Skills
- Build digital community: educate, shift narratives, and mobilize actions
- Daily content & community: hooks, carousels, threads, captions, moderation guardrails
- Accessibility: descriptive alt-text, camelCase hashtags, contrast-safe templates
- Rapid response: trend-scan, source vetting, approvals, crisis tone, platform-specific execution
- Narrative work: framing to challenge dominant media narratives and center Palestinian voices
- Design: fast-turn graphics, template libraries, brand stewardship
- Account security and operations: 2FA; least‑privilege roles/page‑role hygiene; shared password manager; incident playbooks; platform risk hygiene
- Tools: Adobe Creative Suite; native platform tools; Google Analytics; Sprout Social; plus influencer management/analytics platforms, CMSs, and social listening tools
Pronouns
he/him
Timeline
Freelancer
Self-Employed
01.2024 - Current
Social Media Manager
Snickerdoodle Labs
01.2022 - 12.2022
Account Strategy Supervisor
Praytell
01.2021 - 12.2021
Senior Digital Strategist
HangarFour (DKC)
01.2020 - 12.2021
Social Media Strategist, Paid Social Lead
Spark Growth
01.2017 - 12.2018
Sr. Account Executive, Digital Strategy
MikeWorldWide (MWWPR)
01.2016 - 12.2020
Managing Editor
StateCollege.com
01.2015 - 12.2016
Full Stack Web Development Boot Camp Certificate -
Columbia University
Bachelor of Arts - Journalism
Pennsylvania State University