Zachary Noren

• Developed comprehensive online food delivery strategy across seven brands, achieving 34% sales growth and 29% increase in delivery orders year-over-year.
• Negotiated agreements with DoorDash and Uber Eats, securing reduced delivery rates and co-funded marketing initiatives.
• Delivered forecasting, trends, and performance reviews to executive leadership and chief brand officers monthly and quarterly.
• Spearheaded projects addressing refund disputes and monitoring technology, projecting $90 million return based on pilot success.
• Oversaw seven brand digital managers and directors, managing daily operations in delivery, marketing, and partnerships.
• Implemented strategy to convert third-party delivery customers into first-party channels through apps and loyalty programs.
• Collaborated with cross-functional C-level executives and tech providers to drive insights and business improvements.
• Featured speaker at 2024 GoTo Foods global conference, educating on optimizing third-party delivery strategies.

• Onboarded and developed enterprise restaurant partnerships with McDonald's, Shake Shack, and Chipotle nationally and globally.
• Formulated growth and operations strategies, achieving 70% YoY increase for Shake Shack and 201% YoY for McDonald's in 2022.
• Collaborated with C-level executives to enhance marketplace partnerships through go-to-market strategies and product improvements.
• Negotiated favorable agreements for existing and new clients to optimize first-party delivery pricing and terms.
• Promoted Uber Direct on Podcast HNGRY, Food on Demand webinar, and Northwestern University Transportation Center presentation.
• Trained and mentored partner managers and sellers, aiding in escalations and strategy to meet upsell goals.

• - Personally managed a portfolio of clients valued at $25 million a year and a team book of $100+ million that grew by 217%, along with achieving category leader position in the Boston market.
• - Responsible for training, mentoring, and coaching account managers by assisting them with escalations, strategy, and call coaching to help them achieve their upsell and book of business growth goals.
• - Created pricing structure for new and existing restaurants for re-negotiation and exclusivity playbooks.
• - Responsible for launching and expanding Western and Southern Massachusetts and Rhode Island with wishlist partners.

• Drove gross bookings increase exceeding $1 million through strategic upsell initiatives, achieving 582% growth in 2020.
• Facilitated new hire training and mentoring by demonstrating essential tools for Account Managers.
• Collaborated with programs and operations team to evaluate a new eater donation pilot for COVID-19 relief fund.

Developed new client relationships, driving significant business growth through targeted marketing strategies.

• Secured over $775,000 in annual advertising budgets within first eight months.
• Reduced advertising rates and secured premium placements through strong vendor relationships.
• Executed face-to-face client meetings to design multi-platform marketing programs across various media.
• Conducted comprehensive client needs analyses to support ongoing marketing and media buy efforts.
• Cultivated client development through effective networking and proactive sales outreach.
• Generated sales leads from diverse sources including online platforms and print media.
• Achieved certification in Google digital sales, AdWords, and analytics to enhance service delivery.