Zach O'Neal
Los Angeles,CA
Summary
Strategic marketing leader with 11+ years driving growth across entertainment, tech, and streaming. Expert in turning complex products into stories that inspire audiences and deliver measurable business results. Experienced across both B2B and B2C, with a track record of building global brands, scaling teams, and bridging artistry with technology. Trusted partner to executives and creators alike, known for blending creative vision with operational precision to bring strategy to life.
Overview
10
10
years of professional experience
Work History
Director, Head of Marketing & Communications
Flawless AI
03.2024 - Current
- Lead global Growth, Product, Brand, Communications, and Partnership Marketing teams, overseeing cross-functional teams in the U.S. and U.K. and managing global budgets, campaigns, and strategic operations.
- Drive go-to-market strategy, product positioning, and value proposition development for Flawless’ AI-powered creative and localization technologies (DeepEditor, TrueSync, A.R.T.) adopted by Disney, Netflix, Sony, Amazon, and Warner Bros.
- Build and scale an integrated content and communications engine spanning product marketing, lifecycle campaigns, customer acquisition, case studies, thought leadership, training, PR, and partnerships.
- Execute high-impact integrated marketing campaigns positioning Flawless as a category leader, including TIME100 Most Influential Companies, AWS hybrid-GPU case study, and the Avid × DeepEditor global launch.
- Oversee growth and performance marketing, optimizing the full funnel from awareness to retention, and aligning brand storytelling with pipeline acceleration, product adoption, and investor relations.
- Lead partner and ecosystem marketing with technical collaborators (Avid, AWS, Deluxe, Pixelogic, KeyCode Education) and creative partners (Barnstorm VFX, AMC Theatres, studio guilds, enterprise clients).
- Direct film and distribution marketing strategy for Flawless’ theatrical and streaming slate, expanding visibility through AMC partnerships, studio collaborations, and global media activations.
- Spearhead experiential and community marketing across events, trade shows, awards, and owned programmingto drive brand engagement and industry thought leadership.
- Shape company-wide communications and executive visibility, defining Flawless’ public narrative around ethical, artist-first, and responsible AI storytelling across press, social, and industry channels.
Group / Senior Manager, Product Marketing
The Walt Disney Company
09.2021 - 03.2024
- Led a team of eight Product Marketing Managers overseeing research, positioning, KPI development, and go-to-market strategy for global initiatives across Disney+, Hulu, and ESPN+.
- Directed high-impact product launches including IMAX Enhanced, Apple Vision Pro, LIVE Programming / Streams on Disney+, ESPN on Disney+, and Hulu on Disney+, driving adoption and engagement across brands and markets.
- Partnered with Product, Design, and Analytics to define success metrics, improve user experience, and align cross-functional priorities.
- Applied consumer insights, audience research, and UX data to optimize positioning, creative development, and segmentation.
- Oversaw the Product Innovation Zone at D23 Expo, engaging 150,000+ attendees and highlighting next-generation Disney tech innovation.
- Unified PMM, Product, and Engineering workflows into a single roadmap, streamlining execution, delivery speed, and alignment.
Product Marketing Manager
The Walt Disney Company
04.2020 - 09.2021
- Led a four-person team driving global engagement strategy across Disney+, Marvel, Star Wars, Pixar, and National Geographic titles.
- Directed go-to-market rollouts for GroupWatch, Premier Access, and the Disney Bundle upsell journey.
- Partnered with Creative, Lifecycle, and Product Marketing to enhance retention, CRM performance, and in-app engagement.
- Built a data-driven content placement model that increased subscriber engagement by double digits.
Product Marketing Manager, Subscriber Acquisition & Experiential
Fox Corporation
12.2018 - 04.2020
- Directed cross-functional teams across Content Operations and Marketing to drive campaign strategy for FOX’s streaming apps.
- Directed platform integrations with Roku, tvOS, Amazon Fire, Comcast, Cox, and Samsung to improve conversion and retention.
- Oversaw creative production for TV, radio, digital, and paid media campaigns, ensuring brand consistency and timely delivery.
- Wrote copy for push notifications, CRM, and digital ads to boost engagement and win-back performance.
- Analyzed campaign data and ROI to refine targeting, messaging, and creative effectiveness.
- Led experiential branding at national events, including Super Bowl LIV, increasing awareness and app usage.
Manager, Marketing & Communications
Healthcare Associates of Texas (Optum) | (Private Equity)
11.2017 - 12.2018
- Led multi-site rebranding across acquisitions, overseeing website redesign, SEO optimization, and creative collateral.
- Launched direct mail campaign achieving 84% response rate and generating $2M+ in EBITDA growth.
- Managed digital marketing campaigns driving 45%+ increase in web traffic and lead generation.
- Oversaw PR, acquisition communications, and reputation management initiatives across clinic network.
Producer, Social Media, Primetime National News
Fox Corporation
01.2016 - 11.2017
- Led real-time editorial strategy for Fox News and Fox Business primetime during high-pressure breaking events.
- Partnered with production teams to translate live coverage across national security and international diplomacy into high-impact content.
- Applied analytics insights (Spredfast, Google Analytics, SocialBakers) to maximize reach, accuracy, and audience engagement.
Education
Bachelor of Business Administration - Marketing
Texas A&M University
College Station, TXSkills
- Product Positioning & Messaging
- Product Marketing & Roadmap Strategy
- Brand Strategy & Narrative Development
- Audience Growth & Segmentation
- Lifecycle & Retention Campaigns
- Consumer Research & Insights
- Partnership & Ecosystem Marketing
- Cross-Functional Go-to-Market Execution
Timeline
Director, Head of Marketing & Communications
Flawless AI
03.2024 - Current
Group / Senior Manager, Product Marketing
The Walt Disney Company
09.2021 - 03.2024
Product Marketing Manager
The Walt Disney Company
04.2020 - 09.2021
Product Marketing Manager, Subscriber Acquisition & Experiential
Fox Corporation
12.2018 - 04.2020
Manager, Marketing & Communications
Healthcare Associates of Texas (Optum) | (Private Equity)
11.2017 - 12.2018
Producer, Social Media, Primetime National News
Fox Corporation
01.2016 - 11.2017
Bachelor of Business Administration - Marketing
Texas A&M University