Zach Pattison
Hopkins,United States
Summary
Dynamic marketing professional with experience in developing and executing integrated marketing campaigns. Drives brand awareness, improves customer engagement, and increases sales. Experienced in creating and managing paid digital, brand & content strategies. Adept in utilizing analytics to measure performance & optimize marketing strategies for maximum ROI
Overview
3
3
years of professional experience
1
1
Certification
Work History
Assistant Media Planner
Modern Climate
05.2022 - Current
- Developed paid media strategies across multiple digital & traditional media channels including paid search, paid social, digital video, digital display, CTV, linear TV, & out-of-home media across multiple business verticals
- Forecasted and tracked paid media performance, analyzing & reporting on collected data
- Increased conversions for higher education client by 1,500% YoY while decreasing cost per conversion by 88% YoY
- Advised higher education client on content strategy for promoted TikTok posts, increasing engagement by 50% while decreasing cost per click by 57%
- Increased click KPI for engineering client by 60% YoY while decreasing cost per click KPI by 34% YoY
- Increased conversions for retail client by 216% YoY during one of their most critical seasonalities while decreasing cost per conversion by 60% YoY
Freelance Marketer
Wark's Cycling Services
10.2023 - Current
- Completed a website redesign to align website with brand & increase usability & engagement
- Developed brand guide to ensure consistency across all marketing materials and channels
- Developed content plan to align content with with brand standards and increase brand engagement & familliarity
- Utilized Adobe Photoshop to aid in website redesign and brand elements
Marketing Intern
The SkiHut
03.2021 - 01.2022
- Assisted in UX/UI design for cycling-themed Duluth tourism website
- Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
Education
Bachelor of Business Administration in Marketing -
University of Minnesota Duluth
05.2022
Skills
- Digital Media Strategy
- Brand Planning
- Social Media Advertising
- Content Planning
- Looker Studio Reporting & Analysis
- Google Analytics
- Photoshop
Certification
- Content Marketing, Hubspot
- Social Media Marketing, Hubspot
- Google Ads Search, Google Digital Academy
- Google Ads Video, Google Digital Academy
- Google Ads Display, Google Digital Academy
- Google Ads Measurement, Google Digital Academy
Personal Information
Title: Assistant Media Planner
References
References available upon request
Timeline
Freelance Marketer
Wark's Cycling Services
10.2023 - Current
Assistant Media Planner
Modern Climate
05.2022 - Current
Marketing Intern
The SkiHut
03.2021 - 01.2022
Bachelor of Business Administration in Marketing -
University of Minnesota Duluth
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