Zach Teichert
Idaho Falls,ID
Summary
Experienced Sales and Marketing Manager with a robust background in digital marketing and legacy media. Proven ability to launch successful campaigns that drive website traffic, sales, and brand recognition across diverse industries. Skilled in managing teams, conducting market research, and developing strategic client relationships. A proactive strategist dedicated to driving business growth and sustainability by leveraging the latest industry trends and insights.
Overview
10
10
years of professional experience
Work History
Managing Partner/Co-Founder
Idaho Falls Luxury RV Park
09.2020 - Current
- Spearheaded the concept and development of a luxury RV park, including scouting and securing land for the project.
- Led the creation and implementation of the park’s Standard Operating Procedures (SOP), ensuring consistent and efficient operations across all departments.
- Developed call scripts for staff to enhance customer interactions and improve conversion rates from inquiries to bookings.
- Drove significant brand awareness and customer engagement through comprehensive marketing strategies.
- Oversaw the hiring and management of staff, ensuring smooth operations and a high level of customer service.
- Collaborated with marketing agencies to execute targeted campaigns, resulting in increased market reach and a steady stream of visitors.
Managing Director
Target Digital Solutions
07.2021 - 10.2023
- Led the digital marketing agency, providing strategic direction and overseeing daily operations.
- Managed and ensured timelines were met for various client projects, consistently delivering results that exceeded client expectations.
- Created a new revenue stream by partnering with other media groups to offer white-label digital marketing services, enabling their sales reps to sell these services under their brand.
- Conducted in-market visits, providing hands-on training and support to sales teams, and accompanied account executives on sales calls to enhance their selling techniques and close rates.
- Represented the company at industry conventions, managing booths, engaging with potential clients, and speaking at events to share expertise in digital marketing and industry trends.
- Trained legacy media representatives in digital marketing best practices and the implementation of new software solutions.
- Successfully executed campaigns for clients across diverse industries, resulting in increased website traffic, sales, and brand recognition.
- Developed and maintained strong relationships with clients, partners, and stakeholders to drive business growth and sustainability.
Digital Sales Manager
News-press & Gazette
07.2016 - 07.2021
- Led a team of marketing and technology professionals, ensuring project deadlines were met and client expectations were exceeded.
- Conducted market research and analysis to stay up-to-date with industry trends and insights, implementing them into business strategy.
- Sourced, vetted, and integrated cutting-edge digital marketing products into the sales suite, enhancing the range and effectiveness of offerings available to clients.
- Developed and maintained strong relationships with clients, partners, and stakeholders to drive business growth and sustainability.
- Trained and coached over 10 sales professionals in digital advertising and promotions, boosting revenue through team development and client relationship building.
- Raised client spend by 30x through consultative selling based on analytics, fostering win-win collaborations by frequently meeting with clients, presenting performance data, and educating them on trends.
- Championed the improvement of the digital advertising online ordering system to raise accuracy and usability, leading to increased satisfaction among account executives.
- Landed the company's largest digital sale by developing a strategic, custom proposal for a client needing national coverage, leveraging all NPG-owned and operated stations' websites.
- Expanded the sales team's skill set through custom, evolving training on 50+ digital marketing and advertising products, contributing to record-breaking sales.
Account Executive
Soapbox Agency
03.2015 - 09.2015
- Assisted and collaborated with creative teams to develop marketing assets tailored to client needs, ensuring that the final products aligned with client objectives and branding.
- Coordinated with clients to ensure their expectations were met, maintaining strong relationships throughout the project lifecycle.
- Synchronized with the creative teams to fulfill client requests and ensure timely delivery of high-quality work.
- Presented and regularly updated clients on their project's progress, fostering transparent communication and client satisfaction.
Education
Bachelor of Science - Business Management
Brigham Young University - Idaho
Rexburg, ID07.2016
Skills
- Revenue Growth
- Strategic Planning
- Operations Management
- Financial reporting understanding
- Sales Management
- Account Management
- Partnership Development
- Sales Training
- Marketing and Advertising
Timeline
Managing Director
Target Digital Solutions
07.2021 - 10.2023
Managing Partner/Co-Founder
Idaho Falls Luxury RV Park
09.2020 - Current
Digital Sales Manager
News-press & Gazette
07.2016 - 07.2021
Account Executive
Soapbox Agency
03.2015 - 09.2015
Bachelor of Science - Business Management
Brigham Young University - Idaho
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