Zach Walden
New York
Summary
Results-driven personal trainer with NASM certification (in progress), advanced instruction from the Focus Personal Training Institute (expected September 2025), and 5 years of dedicated hypertrophy, strength, and conditioning training experience. Adept at designing science-based programs that build muscle, improve body composition, and increase performance while keeping clients motivated and injury-free. Known for a disciplined, analytical approach from a career in engineering, consulting, and business development — bringing structure, communication skills, and strategic planning to every client relationship.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Senior Director, Digital Activation
OMD
08.2021 - Current
- Led the transition and strategy transformation for The Home Depot’s $80M+ digital media portfolio.
- Built and managed a team of 18 professionals across multiple business communities.
- Founded MarTech & Programmatic practice to improve audience targeting, measurement, and tech integration.
Director, Digital Activation
OMD
03.2020 - 07.2021
- Expanded team from 18 to 30 while managing paid media for Wells Fargo.
- Co-founded ad tech and platforms practice to improve brand safety and algorithmic targeting.
Associate Director, Digital Activation
OMD
12.2018 - 02.2020
- Managed team of 18 delivering $50M+ in advertising campaigns for Wells Fargo.
- Led initiative to transition to audience-first, agile media framework.
Education
Bachelor of Science - Electrical Engineering
Union College
Schenectady, NYSkills
- Strength Training & Hypertrophy Programming
- Muscle Toning & Body Composition Improvement
- Functional Training & Mobility Work
- Progressive Overload Program Design
- Client Assessment & Goal Setting
- Nutritional Guidance (General Wellness)
- Client Relationship Management
- Strategic Planning & Problem-Solving
- Project & Team Leadership
- Business Development & Sales Strategy
- Data-Driven Decision Making
- Cross-Functional Communication
Certification
- NASM-CPT – In Progress
- Focus Personal Training Institute – Advanced Personal Training Program, Expected September 2025
- CPR/AED Certification – In Progress
ADDITIONAL FITNESS BACKGROUND
- 5 years of active personal experience in hypertrophy, strength, and conditioning training.
- Applied evidence-based programming to achieve measurable gains in strength, muscle mass, and performance.
- Experienced in tracking progress through performance metrics and body composition analysis.
Timeline
Senior Director, Digital Activation
OMD
08.2021 - Current
Director, Digital Activation
OMD
03.2020 - 07.2021
Associate Director, Digital Activation
OMD
12.2018 - 02.2020
Bachelor of Science - Electrical Engineering
Union College
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