Zachary Battaglia

Product Marketing Manager, Analytics GTM Team

• Led go-to-market and web strategy for Microsoft Fabric, partnering with product, design, and engineering to deliver high-impact digital experiences.
• Managed cross-functional marketing execution for feature launches, optimizing user journeys and creative messaging across web and social.
• Created and deployed targeted campaigns, driving a 300% YoY increase in adoption for 21,000+ organizations.
• Aligned messaging and UX across web and sales channels to ensure a consistent, customer-focused buyer journey.

Project Manager, Microsoft Teams, Product Marketing

• Managed and coordinated feature launches for Microsoft Teams Premium Webinar, a product released to millions of monthly active users.
• Led MVP feature planning for 60+ high-impact features, informed by market research and competitive analysis.
• Translated stakeholder needs into clear project plans, managing timelines, budgets, and documentation across multiple teams to ensure alignment and delivery.
• Developed performance dashboards to improve digital campaign targeting and guide future go-to-market strategy.

Program Manager, Microsoft GTM Solutions

• Led end-to-end digital partner campaigns and incentive programs across Azure and Business Applications, driving revenue and solution adoption.
• Collaborated with internal and external stakeholders to improve partner and customer experiences, ensuring effective execution for all parties.
• Guided partners on co-sell and lead generation tactics, helping exceed pipeline and revenue goals in FY21.
• Delivered data-driven sales play recommendations and managed partner communications and reporting.

Technical Project Manager, Partner Relationship Management, Microsoft

• Managed and deployed digital marketing initiatives and global communications aligned to strategic goals for the Microsoft Partner Network of over 400,000 members.
• Enhanced MarTech capabilities and personalization using A/B testing and behavior analytics to improve web insights and user experience across channels.
• Managed vendor collaboration and project documentation to support seamless delivery and ongoing improvement.