Summary
Overview
Work History
Education
Skills
Accomplishments
Work Availability
Timeline
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Zachary Bell

Zachary Bell

Gainesville,FL

Summary

Franchise Operations Leader | Fitness Business Strategist | Revenue Growth & Studio Optimization

With 15+ years in the fitness industry, I bring deep expertise in franchise performance, operational strategy, and sales optimization. From managing multi-unit franchise regions at Orangetheory to consulting boutique studios through Telomere, I’ve helped drive revenue growth, streamline systems, and elevate member experiences. I specialize in KPI-driven strategy, P&L interpretation, and team development—bringing clear, actionable guidance that supports franchisees in achieving long-term success.

Overview

16
16
years of professional experience

Work History

Studio Consultant

Telomere Consulting
09.2024 - Current

• Advised franchise owners on pricing, membership strategy, and retention models to drive sustainable growth

• Conducted KPI and P&L analyses to uncover performance gaps and provide data-backed strategic guidance

• Guided franchisees on local marketing execution and lead flows to increase conversion

• Coached teams on sales best practices and developed action plans for studio performance

• Led strategic planning sessions to shift owners from reactive to proactive leadership

Program Head and Strength Coach

CAMP Tampa
01.2022 - 07.2024

• Directed programming operations and class strategy to align training with retention goals

• Collaborated with trainers to standardize delivery and ensure member satisfaction

• Recruited and evaluated coaches to maintain high instructional standards

• Created a culture of performance accountability and operational excellence

National Fitness Advisor

MaD Fitness Group
01.2022 - 01.2023

• Partnered with regional leaders to implement consistent training and operations protocols across franchise territories

• Created education frameworks and certification programs to support staff development

• Facilitated leader training events and supported performance reviews for multi-location coaching teams

Regional Fitness Trainer

Orangetheory Fitness
Tampa, FL
01.2015 - 06.2022

• Recruited, trained, and supported coaches across 24 studios

• Led regional fitness audits and launched development strategies

• Conducted workshops and certifications to standardize member experience

• Partnered on outreach efforts that improved retention

Regional Sales and Operations Manager

Orangetheory Fitness
01.2019 - 01.2022

• Directed operations and sales for multiple studios; increased memberships and improved efficiency

• Mentored studio managers and implemented successful retention strategies

• Interpreted KPI dashboards and led execution plans to meet revenue targets

• Managed regional budgets and ensured policy compliance

Director of Fitness

Tampa Fitness Partners
Tampa, FL
01.2015 - 01.2020

• Oversaw fitness operations across multiple facilities

• Led staffing, training, and member experience strategy

• Managed the launch of 7 locations, including 3 in development

Training Director

212 Management
Milledgeville, GA
01.2012 - 01.2015

• Managed training programs across facilities; certified new trainers

• Developed new class formats and improved engagement

• Led education efforts to ensure high retention and program success

Personal Training Director

Bodyplex Fitness
Milledgeville, GA
09.2012 - 11.2014

• Led department operations: scheduling, staffing, and performance

• Executed client retention strategies that grew membership by 20%

• Delivered internal education to raise trainer effectiveness

Personal Trainer

Bodyplex Fitness
Milledgeville, GA
03.2009 - 11.2014

• Designed personalized fitness programs based on client goals

• Delivered effective, client-focused training across all fitness levels

• Supported retention through results-driven programming

Education

Masters - Kinesiology

Georgia College and State University

Bachelor of Science - Exercise Science

Georgia College and State University

Skills

  • Franchise Operations and Multi-Unit Management
  • Sales Strategy and Membership Growth
  • KPI and P&L Analysis
  • Business Coaching and Team Development
  • Studio Launch & Operational Planning
  • CRM & Lead Flow Optimization
  • Customer Experience Leadership
  • Budgeting & Compliance

Accomplishments

  • Optimized business operations, leading to increased revenue and long-term profitability.
  • Successfully managed multi-location teams, ensuring efficient operations and high customer satisfaction.
  • Implemented KPI-driven business models, improving member retention and overall business performance.
  • Developed scalable sales processes, contributing to strong financial growth and sustainable expansion.

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Studio Consultant

Telomere Consulting
09.2024 - Current

Program Head and Strength Coach

CAMP Tampa
01.2022 - 07.2024

National Fitness Advisor

MaD Fitness Group
01.2022 - 01.2023

Regional Sales and Operations Manager

Orangetheory Fitness
01.2019 - 01.2022

Regional Fitness Trainer

Orangetheory Fitness
01.2015 - 06.2022

Director of Fitness

Tampa Fitness Partners
01.2015 - 01.2020

Personal Training Director

Bodyplex Fitness
09.2012 - 11.2014

Training Director

212 Management
01.2012 - 01.2015

Personal Trainer

Bodyplex Fitness
03.2009 - 11.2014

Masters - Kinesiology

Georgia College and State University

Bachelor of Science - Exercise Science

Georgia College and State University
Zachary Bell