Franchise Operations Leader | Fitness Business Strategist | Revenue Growth & Studio Optimization
With 15+ years in the fitness industry, I bring deep expertise in franchise performance, operational strategy, and sales optimization. From managing multi-unit franchise regions at Orangetheory to consulting boutique studios through Telomere, I’ve helped drive revenue growth, streamline systems, and elevate member experiences. I specialize in KPI-driven strategy, P&L interpretation, and team development—bringing clear, actionable guidance that supports franchisees in achieving long-term success.
• Advised franchise owners on pricing, membership strategy, and retention models to drive sustainable growth
• Conducted KPI and P&L analyses to uncover performance gaps and provide data-backed strategic guidance
• Guided franchisees on local marketing execution and lead flows to increase conversion
• Coached teams on sales best practices and developed action plans for studio performance
• Led strategic planning sessions to shift owners from reactive to proactive leadership
• Directed programming operations and class strategy to align training with retention goals
• Collaborated with trainers to standardize delivery and ensure member satisfaction
• Recruited and evaluated coaches to maintain high instructional standards
• Created a culture of performance accountability and operational excellence
• Partnered with regional leaders to implement consistent training and operations protocols across franchise territories
• Created education frameworks and certification programs to support staff development
• Facilitated leader training events and supported performance reviews for multi-location coaching teams
• Recruited, trained, and supported coaches across 24 studios
• Led regional fitness audits and launched development strategies
• Conducted workshops and certifications to standardize member experience
• Partnered on outreach efforts that improved retention
• Directed operations and sales for multiple studios; increased memberships and improved efficiency
• Mentored studio managers and implemented successful retention strategies
• Interpreted KPI dashboards and led execution plans to meet revenue targets
• Managed regional budgets and ensured policy compliance
• Oversaw fitness operations across multiple facilities
• Led staffing, training, and member experience strategy
• Managed the launch of 7 locations, including 3 in development
• Managed training programs across facilities; certified new trainers
• Developed new class formats and improved engagement
• Led education efforts to ensure high retention and program success
• Led department operations: scheduling, staffing, and performance
• Executed client retention strategies that grew membership by 20%
• Delivered internal education to raise trainer effectiveness
• Designed personalized fitness programs based on client goals
• Delivered effective, client-focused training across all fitness levels
• Supported retention through results-driven programming