Summary
Overview
Work History
Education
Skills
Timeline
Generic

Zachary Berger

Cleveland,OH

Summary

Product-focused commercial strategist with 7+ years of experience driving adoption, informing product direction, and partnering cross-functionally to execute go-to-market strategies. Deep background in customer-facing discovery, competitive analysis, hands-on product demos, and translating VOC insights into actionable product enhancements. Proven ability to support full product life cycle activities — from market research and strategic planning through launch execution, sales enablement, and field education. Recognized for building strong relationships with cross-functional teams, global sales organizations, and end users to accelerate growth and improve customer experience.

Overview

9
9
years of professional experience

Work History

Product Specialist & Account Executive

Planimatik & Cargobot
Cleveland, OH
03.2023 - Current
  • Conducted continuous VOC through in-person visits, discovery calls, platform demos, and trade show engagement — directly informing new feature requirements and product roadmap discussions.
  • Proposed new product functionalities based on customer pain points, resulting in a 50% reduction in RFP bidding costs for usersConducted continuous VOC through in-person visits, discovery calls, platform demos, and trade show engagement — directly informing new feature requirements and product roadmap discussions.
  • Proposed new product functionalities based on customer pain points, resulting in a 50% reduction in RFP bidding costs for users and improved adoption metrics.
  • Partnered with product teams to refine usability, streamline workflows, and support prototype testing and feedback cycles.
  • Managed end-to-end onboarding for 5+ enterprise platform implementations, ensuring high activation and long-term utilization.

Market Analysis & Planning

  • Gathered competitive intelligence and user data from 5–8 daily touches, identifying trends in cost, workflow behavior, and product gaps.
  • Provided insights that supported pricing decisions, demand forecasting, and strategic positioning for new product enhancements.

Sales Enablement & Training Support

  • Delivered weekly product demos (5+ per week), creating custom collateral and messaging aligned to buyer needs and scenarios.
  • Equipped sales teams with tailored pitch frameworks, updated feature documentation, and objection-handling resources.
  • Represented the product at major national trade shows (IHS, IPPE, ASD, NHS), qualifying 30% of leads as strong opportunities.

Cross-Functional Collaboration & Leadership

  • Worked closely with product, engineering, marketing, and sales to align product capabilities with customer requirements.
  • Supported field teams with hands-on education, troubleshooting, and value messaging to increase product adoption. and improved adoption metrics.
  • Partnered with product teams to refine usability, streamline workflows, and support prototype testing and feedback cycles.
  • Managed end-to-end onboarding for 5+ enterprise platform implementations, ensuring high activation and long-term utilization.

Executive Recruiting Specialist, Logistics & Supply Chain

LHH
Pittsburgh, PA
05.2021 - 12.2022
  • Led 40+ weekly discovery calls to assess needs, map workflows, and analyze talent trends — strengthening skills in customer interviews and structured research.
  • Built strong partnerships with hiring leaders, influencing strategic decisions through clear communication and data-backed recommendations.
  • Delivered consistent candidate pipelines through rigorous process management and performance tracking.Built credibility with logistics knowledge, guiding strong conversations with hiring managers and candidates.
  • Conducted 40+ phone screens weekly, improving recruitment efficiency by 20%.
  • Sourced candidates via LinkedIn and Indeed, averaging 2–5 interviews daily.

Senior Carrier Sales Representative

Coyote Logistics
Chicago, IL
02.2017 - 05.2021
  • Managed a portfolio of 30+ partners, leveraging analytics to improve satisfaction and strengthen long-term relationships.
  • Conducted market and pricing analysis to negotiate competitive rates and optimize margins, regularly saving 15% per load.
  • Earned Company MVP for leadership, performance, and collaboration across sales and operations teams.
  • Trained an intern who later finished #1 in revenue for her class.

Education

Bachelor of Business Administration - Marketing & Entrepreneurship

Kent State University

Skills

Market Research & VOC Programs
Product Strategy & Roadmapping
Competitive Analysis & Pricing Insights
Cross-functional Leadership
Sales Enablement & Training Tools
GTM Planning & Product Launch Support
Customer Journey Understanding
Data Analysis & Forecasting
Relationship Building & Field Collaboration
CRM, Analytics, & Presentation Tools

Timeline

Product Specialist & Account Executive

Planimatik & Cargobot
03.2023 - Current

Executive Recruiting Specialist, Logistics & Supply Chain

LHH
05.2021 - 12.2022

Senior Carrier Sales Representative

Coyote Logistics
02.2017 - 05.2021

Bachelor of Business Administration - Marketing & Entrepreneurship

Kent State University
Zachary Berger
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