Summary
Overview
Work History
Education
Skills
Software
Clientele
Timeline
Generic

Zachary Elliott

Lafayette,LA

Summary

Experienced senior-level advertising manager with a strong background in growing businesses through online advertising. Committed to staying ahead of industry trends and continuously refining skills to deliver top-rated performance.

Overview

9
9
years of professional experience

Work History

Paid Search Specialist

The Moran Group
12.2024 - Current
  • Managed paid search campaigns using Google Ads and Bing platforms.
  • Developed and implemented techniques for increasing conversion goals and metrics.
  • Collected and analyzed data to improve strategies.
  • A-B tested ad campaign types to optimize performance and drive improved ROI.
  • Worked with Clientele directly via weekly calls and reporting in order to maintain campaign goals.

Advertising Escalation Manager

Scorpion
08.2021 - 10.2024
  • Worked With a Portfolio of Franchisees Spanning Over 3000 Account Locations and 1 Million in Revenue.
  • Maintained and Grew Accounts Across Microsoft, Google Ads, and Facebook/Meta.
  • Implemented Premium Directory Advertising Across Yelp, Thumbtack, and Marchex.
  • Developed Advertising Tactics and Implemented New Solutions For Increased Brand Awareness.
  • Worked With Marketing Department to Create Targeted Advertising Strategies for Key Customer Demographics.
  • Worked With Early Iterations of AI Advertising to Increase Conversion Rates Across Various Platforms.

Paid Search Analyst

Click Here Digital
08.2019 - 08.2021
    • Daily Management of Client Finances & Pacing Optimizations.
    • Development of Client Account Performance Based On Conversion Metrics within Google & Bing, Client Consultations For Account Opportunities & Recommendations.
    • Management of Product Feeds with Google Merchant Center Platform.
    • Onboarding Local Service Ads for Law Practitioners.
    • Integrating Call Tracking into SA360 via CallRail.
    • Collected and analyzed data to improve strategies.

Onboarding Specialist

360 Intelligent Automation
01.2018 - 01.2019
    • Onboarded Automotive Clients CRM Feeds For Dynamic Use.
    • Setup for Event Tracking Through Google Tag Manager.
    • Activation of Google Analytics.
    • Creation and Implementation of Call Tracking via Marchex for Client Success.

SEM Specialist

Potenza Interactive
01.2017 - 01.2019
  • Management of Account Performance within Google Ads & Bing Platforms.
  • Training New Staff: Fundamentals of Paid Search.
  • Managed CRM integration for automotive clients for Dynamic Keyword Insertion ads.
  • Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
  • Managed search engine marketing budgets and tracked campaign performance.

Education

Bachelors of Communications - Public Relations

University of Louisiana At Lafayette
2017

Skills

  • Analytical performance review
  • Budget allocation
  • Data analysis
  • Strategic bid oversight
  • Strategic competitor assessment
  • Data-driven campaign refinement

Software

Google Ads

,

Bing Ads

,

Facebook Meta Advertising

,

Google Tag Manager

,

Google Analytics

Clientele

  • Law Practitioners
  • Automotive Dealerships
  • Dental Agencies
  • Medical Practitioners
  • E-Commerce
  • Franchisees

Timeline

Paid Search Specialist

The Moran Group
12.2024 - Current

Advertising Escalation Manager

Scorpion
08.2021 - 10.2024

Paid Search Analyst

Click Here Digital
08.2019 - 08.2021

Onboarding Specialist

360 Intelligent Automation
01.2018 - 01.2019

SEM Specialist

Potenza Interactive
01.2017 - 01.2019

Bachelors of Communications - Public Relations

University of Louisiana At Lafayette

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