Zachary Fine
Oakmont,PA
Summary
Dynamic and results-driven professional with 10+ years of experience spanning brand strategy, marketing, client relationship management, and creative project leadership. Adept at guiding cross-functional teams, developing impactful marketing materials, and improving processes to drive operational success. Recognized for creative problem-solving, coaching, and mentoring, with a strong foundation in graphic design and expertise in building client-focused solutions. A self-starter with a proven ability to adapt and excel in fast-paced environments.
Overview
14
14
years of professional experience
Work History
Brand Specialist
Thermo Fisher Scientific
09.2022 - Current
- Led cross-functional collaboration with design and copy teams to develop on-brand marketing materials, including brochures, flyers, websites, emails, social posts, videos, and trade show graphics, supporting global business groups.
- Facilitated strategic kick-off calls with clients to gather insights, align objectives, and create detailed creative briefs, ensuring cohesive and impactful campaigns.
- Reviewed and approved marketing proofs to guarantee consistency with brand guidelines across design and copy, achieving a high standard of quality before market release.
- Maintained and updated brand guidelines using Frontify, enabling consistent and scalable branding practices across international teams.
- Designed and delivered a comprehensive brand training program for new marketing hires, accelerating onboarding and ensuring adherence to brand standards.
- Spearheaded process improvements by revising co-branding and internal review workflows, enhancing efficiency and cross-team collaboration.
Client Success Manager
BrandMuscle
01.2021 - 09.2022
- Managed day-to-day client relationships for 12 alcohol and beverage clients, including Moët Hennessy, Tito's, and Mast-Jägermeister, ensuring satisfaction and ongoing partnership success.
- Built and maintained strong relationships across internal departments and external partners to foster collaboration and drive results.
- Oversaw all aspects of technical and creative projects, including planning, execution, timing, functionality, troubleshooting, quality assurance, and cost management.
- Led client communications by facilitating calls, managing status reports, and delivering concise meeting recaps to ensure alignment and transparency.
- Collaborated with cross-functional teams to define project expectations, set priorities, and meet deadlines while effectively communicating client needs and feedback.
- Managed and mentored a team of three Client Success Specialists, including two based in India, to enhance team performance and achieve project goals.
Field Support Rep.
Minuteman Press Intl.
01.2018 - 01.2021
- Supported and trained franchise owners in Pennsylvania, West Virginia, Maryland, Washington, D.C., and Virginia, providing expertise in job production, management software, marketing strategies, talent acquisition, and training.
- Coached franchise owners on operational best practices, enabling them to streamline production and achieve business growth.
- Assisted with sales and marketing initiatives, including cold calling, email campaigns, and direct marketing efforts to boost visibility and revenue.
- Represented Minuteman Press at national and international trade shows, assembling booths and leading sales efforts. Promoted franchise opportunities to potential buyers and maintained follow-up through a tickler system. Recognized as a top lead generator and selected to join the international team for franchise shows in England.
- Established new franchises, managing shop layout, equipment setup, customer base development, staff recruitment, and training on operational success strategies.
- Delivered virtual training sessions, including "Graphics 101," a two-part course for all new franchise owners during their onboarding process.
- Conducted shop evaluations for out-of-region franchises, analyzing reports, facilitating meetings, and co-creating actionable plans to improve sales performance.
- Developed and implemented new shop evaluation procedures, including designing forms and documents to streamline and enhance the process.
- Created email templates and instruction sheets for franchise owners, now available on the corporate website for system-wide use.
- Contacted local independent printers to explore acquisition and conversion opportunities, expanding the company's footprint.
- Collaborated daily with the Regional Vice President to manage operations and execute marketing projects, helping shops achieve goals and milestones.
LEAD GRAPHIC DESIGNER
BeeGraphix
01.2011 - 01.2018
- Collaborated with clients to conceptualize and design custom artwork for products, online fundraisers, printed apparel, and store stock, aligning with their vision and objectives.
- Designed creative assets for screen printing, digital printing, and embroidery, ensuring high-quality outputs across mediums.
- Redesigned and built the company website, improving usability and showcasing services effectively to attract new customers.
- Scheduled production workflows to ensure a smooth, continuous operation and timely delivery of client orders.
- Supervised and trained design assistants, providing guidance to maintain accuracy, quality, and efficiency in project execution.
- Contributed to production efforts, stepping in as needed to meet deadlines and support team operations.
- Promoted and marketed online fundraisers through strategic social media campaigns, increasing visibility and engagement.
- Served as a Key Holder, demonstrating trustworthiness and taking on additional responsibilities to support day-to-day operations.
Education
Bachelor of Science - Graphic Communication and Multimedia
California University of PA
12.2010
Skills
- Brand Strategy and Development
- Client Relationship Management
- Cross-Functional Team Collaboration
- Creative Project Management
- Marketing Campaign Execution
- Graphic Design and Production
- Training and Mentorship
- Process Improvement and Workflow Optimization
- Sales and Lead Generation
- Social Media Marketing
- Technical Knowledge of Printing Methods
- Leadership and Team Management
Timeline
Brand Specialist
Thermo Fisher Scientific
09.2022 - Current
Client Success Manager
BrandMuscle
01.2021 - 09.2022
Field Support Rep.
Minuteman Press Intl.
01.2018 - 01.2021
LEAD GRAPHIC DESIGNER
BeeGraphix
01.2011 - 01.2018
Bachelor of Science - Graphic Communication and Multimedia
California University of PA
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