Summary
Overview
Work History
Education
Skills
Key Achievements
Community & Professional Involvement
Hobbies and Interests
Certification
Timeline
Generic
Zachary Hipes

Zachary Hipes

Roswell,GA

Summary

Strategic marketing leader with 7+ years of experience driving scalable growth through full-funnel campaigns, lifecycle automation, and team development. Adept at blending data, creative, and platform expertise to increase acquisition, boost retention, and deliver measurable ROI. Experienced across eCommerce, tech, and home services industries, with deep fluency in Shopify, WordPress, Salesforce, and Klaviyo. Known for building agile teams, optimizing marketing infrastructure, and aligning execution with revenue goals.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Director of Marketing

The Roof Depot
Roswell, GA
05.2024 - Current
  • Owned and executed full-stack marketing strategy across four brands: Roof Depot, Southernwood Roofing, America’s Best Choice, and Cambridge Contractors. Drove regional growth, brand expansion into Houston and Tampa, and supported a successful acquisition.
  • Architected and deployed integrated digital campaigns across SEO, SEM, paid social, email, and display. Defined targeting, segmentation, and creative strategy to generate demand, increase lead flow, and improve marketing-sourced pipeline.
  • Implemented Salesforce Marketing Cloud and built automation flows based on user behavior. Streamlined lead nurturing, improved audience engagement, and aligned marketing with sales outcomes.
  • Consolidated multiple underperforming websites into a unified WordPress platform. Enhanced SEO performance, improved user experience, and increased organic visibility across service areas.
  • Managed and grew a high-performing, cross-channel marketing team. Oversaw trade show execution, creative asset development, radio, billboard, and AI-powered storm-response ad campaigns to ensure brand consistency and market relevance across all customer touchpoints.

Founder & Director of Digital Marketing

Hyped Web Designs
Atlanta, GA
11.2022 - 04.2024
  • Founded and led Hyped Web Designs, a full-service digital agency providing strategic web design, branding, SEO, and performance marketing solutions for growth-focused businesses across multiple industries.
  • Designed and developed custom WordPress websites using responsive UX/UI frameworks, clean code, and SEO best practices to drive visibility, engagement, and consistent lead generation.
  • Planned and executed full-funnel digital campaigns across Google Ads, social media, and email by leveraging data-driven segmentation and real-time optimization to attract qualified leads and improve ROI.
  • Managed a cross-functional team of designers, developers, and marketers while overseeing project delivery, client communications, and creative strategy with a focus on collaboration and quality execution.
  • Implemented analytics and automation systems including Google Analytics, CRM workflows, and CMS tracking to enable campaign visibility, performance reporting, and continuous optimization across all digital channels.

Marketing Director

SimplyLit | Atlanta Loves Christmas Lights, LLC.
Roswell, GA
01.2022 - 11.2022
  • Executed targeted digital ad campaigns across Google, Meta, and Pinterest, using audience segmentation and A/B testing to significantly increase lead volume and drive consistent sales growth
  • Conducted competitive and market analysis to identify gaps in positioning and refine messaging, resulting in stronger campaign pLaunched and optimized precision-targeted ad campaigns across Google, Meta, and Pinterest, leveraging behavioral data and segmented retargeting to consistently drive high-quality leads and fuel double-digit revenue growth
  • Transformed marketing strategy using real-time competitor insights and customer behavior analysis to refine messaging, lower acquisition costs, and improve campaign ROI across all digital channels
  • Led a full-scale brand refresh for SimplyLit, redefining visual identity, brand tone, and premium positioning to align with upscale buyer personas and attract high-value commercial and residential clients
  • Built and executed high-impact content strategies across social media platforms, combining organic storytelling with paid promotions to expand audience reach, increase engagement, and support sales initiatives
  • Used Google Analytics, Klaviyo, and Meta Ads Manager to track campaign performance, improve conversion paths, and implement data-driven optimizations that enhanced customer acquisition and retentionerformance and more efficient media spend
  • Rebranded SimplyLit with a premium visual identity, updated brand voice, and new marketing collateral to elevate market perception and attract high-end residential and commercial clients
  • Developed and managed content calendars and ad creatives for social media, driving platform-specific growth and engagement through paid and organic strategies
  • Used Google Analytics, Meta Ads Manager, and Klaviyo to monitor campaign metrics, optimize performance in real time, and improve overall conversion rates across PPC, social, and email

Founder & Brand Marketing Lead

Hyped Custom Apparel
Atlanta, GA
04.2020 - 01.2022
  • Launched and scaled a marketing-led business focused on delivering creative brand solutions through custom merchandise, digital advertising, and client-driven campaign execution
  • Developed and managed digital marketing strategies across Meta, Google, and email to promote seasonal campaigns, drive lead generation, and increase customer lifetime value
  • Led marketing initiatives for national franchises and local organizations, aligning branded merchandise with corporate identity and executing regionally targeted promotional campaigns
  • Built and led a cross-functional team across production, creative, and digital operations, streamlining workflows and ensuring alignment between brand vision and campaign execution
  • Implemented inventory and order management systems to improve operational efficiency, meet demand generated by digital campaigns, and scale fulfillment without sacrificing quality

Senior Digital Marketing Automation Strategist

Springbot
Atlanta, GA
05.2019 - 04.2020
  • Led end-to-end lifecycle marketing strategy for eCommerce clients, building and optimizing automated email, SMS, and retargeting flows across Shopify, WordPress, and BigCommerce to increase customer retention, repeat purchase rates, and lifetime value
  • Developed advanced automation sequences including welcome series, cart abandonment flows, post-purchase campaigns, and win-back journeys—driving higher engagement, increased conversions, and reduced acquisition costs across key segments
  • Acted as the strategic lead for client retention efforts, using performance data and customer behavior trends to guide messaging strategy, optimize segmentation, and align automation flows with broader revenue goals
  • Collaborated with internal creative, development, and customer success teams to ensure consistent messaging, efficient execution, and seamless customer experiences across all lifecycle touchpoints
  • Analyzed campaign performance using platform analytics and attribution models to refine flow timing, creative, and targeting—resulting in continuous improvement in engagement, deliverability, and marketing ROI

Education

B.S. - POLITICAL SCIENCE & BUSINESS ADMINISTRATION

Clemson University
Clemson, SC
01.2014

Skills

  • Marketing Strategy & Execution
  • Lifecycle Marketing (Email, SMS, Retargeting)
  • Marketing Automation (Salesforce MC, Klaviyo, HubSpot)
  • Paid Media Strategy (Google Ads, Meta, Retargeting)
  • Customer Journey Mapping & Funnel Optimization
  • CRM Management & Segmentation Strategy
  • Marketing Analytics & Attribution Modeling
  • Web Platform Expertise (Shopify, WordPress)
  • Brand Development & Visual Content Strategy
  • Cross-Functional Team Leadership

Key Achievements

  • Drove a 2,900% increase in organic traffic by overhauling SEO architecture, site structure, and UX for NAWIC Atlanta, transforming the website into a high-performing lead generation engine
  • Reduced annual marketing spend by $240K through in-house execution, marketing automation, and the strategic elimination of underperforming vendor contracts
  • Spearheaded regional market expansion for Roof Depot and America’s Best Choice, launching localized digital campaigns that accelerated brand visibility and customer acquisition in Houston and Tampa
  • Led a full rebrand of four business units, unifying messaging and visual identity across digital and offline channels to strengthen brand equity and customer trust
  • Consolidated multiple underperforming web properties into a single, high-converting WordPress platform, improving SEO, user experience, and inbound lead volume
  • Recognized as an award-winning, nationally published street photographer and selected to film a TED Talk, showcasing creative leadership and storytelling expertise
  • Proven ability to lead cross-functional teams, execute data-driven digital strategy, and drive measurable revenue growth across eCommerce, home services, and technology sectors

Community & Professional Involvement

  • Rotary Club of Alpharetta – Member, Community Service Initiatives
  • Students Helping Honduras – Volunteer, International Service Projects
  • Habitat for Humanity – Volunteer, Housing & Construction Support
  • North Fulton Chamber of Commerce – Member, Local Business Engagement
  • Lambda Chi Alpha Fraternity – Member, Leadership & Philanthropy Involvement
  • BNI (Business Network International) – Member, Strategic Networking Group
  • PowerCore – Member, Business Referral & Relationship Building Network
  • First United Methodist Church of Alpharetta – Member, Mission Trip Participation

Hobbies and Interests

  • Street photography &visual storytelling (featured work, award-winning projects)
  • Traveling to experience new cultures and perspectives
  • Volunteering through mission trips, Rotary Club, and nonprofit partnerships
  • Staying active through sports, strength training, and outdoor adventure
  • DIY home and creative projects - always building, fixing, or improving something

Certification

  • Google Ads – Search & Display Certified
  • Salesforce Marketing Cloud – Email Specialist
  • Professional Certified Marketer (PCM) - American Marketing Association.

Timeline

Director of Marketing

The Roof Depot
05.2024 - Current

Founder & Director of Digital Marketing

Hyped Web Designs
11.2022 - 04.2024

Marketing Director

SimplyLit | Atlanta Loves Christmas Lights, LLC.
01.2022 - 11.2022

Founder & Brand Marketing Lead

Hyped Custom Apparel
04.2020 - 01.2022

Senior Digital Marketing Automation Strategist

Springbot
05.2019 - 04.2020

B.S. - POLITICAL SCIENCE & BUSINESS ADMINISTRATION

Clemson University

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Zachary Hipes