Zachary Hipes

Privately held residential and commercial roofing company serving Southeast markets, including recent expansion into Houston and Tampa.

• Drove market expansion and acquisition readiness by leading brand strategy, campaign execution, and performance tracking across four business units—supporting a successful acquisition and market entry into two new metro areas.
• Unified fragmented marketing operations by consolidating multiple underperforming websites into a single high-converting WordPress platform, improving SEO visibility and boosting organic traffic across service areas.
• Launched integrated digital campaigns across Google Ads, Meta, email, and display channels—generating consistent demand and improving marketing-sourced pipeline quality.
• Deployed Salesforce Marketing Cloud to automate lead nurturing, align sales and marketing workflows, and improve conversion velocity through behavioral segmentation.
• Built and led a high-performing marketing team, managing execution across creative, radio, trade shows, AI-triggered ad campaigns, and out-of-home to ensure brand consistency at every touchpoint.

Full-service digital agency providing web development, branding, and performance marketing for growth-stage businesses across home services, eCommerce, and healthcare.

• Founded and scaled a multi-industry marketing agency, leading strategy, creative, and execution for 30+ clients seeking accelerated lead generation and brand growth.
• Developed high-converting WordPress websites using responsive UX frameworks, SEO-first architecture, and performance tracking integrations to improve client visibility and inbound pipeline.
• Launched full-funnel campaigns across Google Ads, Meta, and email automation, leveraging A/B testing and real-time optimization to drive qualified traffic and improve ROAS.
• Built and led a cross-functional team of designers, developers, and performance marketers to deliver results across multiple verticals with a focus on operational excellence and creative alignment.
• Integrated analytics, CRM systems, and marketing automation tools (Google Analytics, Klaviyo, HubSpot) to enable clear attribution, performance reporting, and data-driven decision-making for clients.

Luxury seasonal lighting brand specializing in high-end holiday installations for residential and commercial clients across Metro Atlanta.

• Led brand repositioning to attract high-value clients, refreshing visual identity, messaging, and content to align with premium service pricing and exclusivity.
• Launched multi-channel digital campaigns (Google Ads, Meta, Klaviyo) targeting affluent zip codes and repeat clients, resulting in a significant increase in customer acquisition efficiency.
• Developed and optimized lifecycle marketing flows, including email automations, cart recovery, and win-back campaigns that improved customer retention and repeat booking rates.
• Used analytics tools to drive continuous optimization, leveraging GA4, Meta Ads Manager, and CRM insights to refine targeting, ad spend, and creative performance throughout the peak season.
• Implemented segmentation and A/B testing strategies that increased open rates, improved CTR, and reduced CPL across multiple audiences.

Launched a profitable custom merchandise brand serving local organizations, national franchises, and marketing agencies with campaign-driven apparel and promotional products.

• Built and scaled a direct-to-consumer and B2B product brand, overseeing everything from creative direction to digital marketing and operational workflows.
• Led digital strategy across Meta Ads, Google Ads, and email automation, launching seasonal campaigns that drove consistent lead flow and high repeat-purchase volume.
• Partnered with national franchises and regional businesses to align branded merchandise with corporate identity and customer engagement efforts.
• Streamlined operations through inventory and order management systems, enabling scalable fulfillment and meeting campaign demand without sacrificing turnaround or quality.
• Oversaw a cross-functional team across production, design, and marketing to deliver high-quality outcomes on tight timelines and maintain brand consistency across every customer touchpoint.

Served as lifecycle strategy lead for eCommerce clients, designing and executing multi-channel automation systems to increase customer retention, lifetime value, and ROI.

• Owned end-to-end marketing automation strategy across email, SMS, and retargeting for 20+ Shopify, WordPress, and BigCommerce clients, improving conversion rates and reducing churn.
• Built advanced lifecycle flows, including welcome sequences, cart abandonment, post-purchase, and win-back journeys tailored to behavioral segments and purchase history.
• Used data insights to optimize flow timing, creative performance, and segmentation, resulting in higher engagement, stronger deliverability, and increased repeat purchase rates.
• Advised on cross-channel integration between paid social, CRM, and email campaigns to ensure a consistent customer journey and maximize return across the full funnel.
• Partnered directly with creative, development, and client success teams to align automation with brand voice, customer experience, and client revenue goals.