Skilled National Sales Manager with many years of experience in eyewear and optical sales. Excels in leadership roles, using empowering motivation and effective incentive programs to drive employee sales performance. Leverages effective sales strategies to increase sales and client retention.
Overview
21
21
years of professional experience
1
1
Certification
Work History
National Sales Director
MOREL Eyewear
08.2023 - Current
Managed large-scale trade shows and events, showcasing company offerings to potential buyers in various industries.
Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
Established strong relationships with key clients for long-term business growth and retention.
Remained responsive to changing targets by preparing monthly, quarterly and annual sales reports and forecasts.
Directed effective hiring, orientation, training, development and retention of sales staff to maximize team performance.
National Sales Manager
Etnia Barcelona
08.2019 - 08.2023
Exceeded targets by building, directing and motivating high-performing sales team.
Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
Met with customers to give sales presentations, negotiate contracts and promote services.
Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
Attended events, training seminars, and manufacturer product showcases.
Achieved consistent year-over-year growth in both revenue generation and territory expansion through strategic planning and execution.
Territory Sales Manager
Europa Eyewear/STATE Optical Co.
11.2012 - 07.2019
Increased division profits with strategic territory expansion and acquisition of 60 new customers
Serviced 150 customer accounts every 3 months while devoting significant energy to prospecting new leads
Leveraged market knowledge to capitalize on emerging opportunities and maintain consistent growth rate at 11% or higher
Applied relationship-driven strategies to lock in Eyeglass sales worth more than $750,000 in yearly revenue
Carefully analyzed data to determine most effective sales strategies
5 time award winner of the Presidents Club Award (105% or Higher to Quota)
Territory Sales Manager
Shamir Insight
06.2009 - 10.2012
Serviced 250 customer accounts across Ohio
Educated ECP's in Freeform Lens Technology
Promote Shamir progressive designers within the private ECP network
Spearheaded efficient resolutions for wide-ranging customer issues to offer outstanding service and maintain high customer satisfaction
Tracked changing product lines to effectively meet dynamic market demands
Territory Sales Manager
Younger Optics
01.2005 - 05.2009
Worked a 10 state territory to educated ECP's on changing lens designs and trends in the industry
Worked with independent labs to help educate customer service staff and lab operations on current products
Maintained a steady 7% average growth during my time with company
Education
BBA - Business Management
Ohio State University
Columbus, OH
High School Diploma -
Midpark High School
Middleburg Heights, OH
06.1998
Skills
Recruitment and Selection
Trend Analysis
Sales Leadership
Team Development
Logistics Coordination
KPI Tracking
Key Account Management
Sales Expertise
Profitability Assessments
Territory Expansion
Brand Representation
Affiliations
Member, ABOC and Ohio Opticians Association
Certification
Certified Speaker for the American Board of Opticians