Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Zachary Morris

Glenpool,OK

Summary

Dynamic Brand Specialist at Essilor Labs of America with a proven track record in driving consumer interest through innovative marketing campaigns. Skilled in optimizing conversion rates and fostering brand loyalty, I successfully enhanced customer satisfaction and identified emerging market trends, leading to significant revenue growth and a collaborative team environment. Brand marketing professional with robust experience in driving impactful campaigns and fostering brand loyalty. Skilled in market analysis, strategic planning, and digital marketing strategies. Strong focus on team collaboration and adaptability ensures consistent achievement of results. Known for creativity, communication, and problem-solving abilities.

Overview

17
17
years of professional experience
1
1
Certification

Work History

Brand Specialist

Essilor Labs of America
02.2025 - Current
  • Implemented innovative influencer marketing initiatives to expand reach and drive consumer interest.
  • Managed creative projects from inception to completion, ensuring timely delivery and exceptional results.
  • Improved overall customer satisfaction by closely monitoring feedback and proactively addressing concerns.
  • Generated substantial revenue increases by identifying untapped markets and capitalizing on emerging trends within the industry.
  • Enhanced brand visibility by developing and implementing strategic marketing campaigns.
  • Developed compelling brand narratives to differentiate products in a competitive marketplace.
  • Analyzed performance metrics to identify areas of improvement and inform future strategies.

Training Coordinator

Myeyedoctor
03.2016 - 12.2024
  • Maintained accurate records of employee participation in training events, tracking progress towards learning objectives.
  • Collaborated with department managers to design customized training plans aligned with organizational goals.
  • Coordinated logistics for training events, including scheduling facilities, securing necessary equipment, and managing participant registration.
  • Provided ongoing coaching and mentoring support for employees seeking professional growth and development.
  • Developed engaging instructional materials, including presentations, handouts, and interactive activities.
  • Delivered high-quality classroom instruction using a variety of teaching methods tailored to individual learning styles.
  • Enhanced onboarding experience for new hires with structured training program that accelerated their time to productivity.

Practice Administrator

Acuity Eyecare
04.2008 - 11.2016
  • Improved patient wait times by streamlining check-in processes and optimizing appointment scheduling procedures.
  • Oversaw daily practice operations to guarantee seamless service delivery for patients and providers alike.
  • Boosted practice growth through the development of marketing initiatives and community outreach efforts.
  • Coordinated facility maintenance to ensure a clean, comfortable environment for patients and staff members alike.
  • Fostered a positive work culture by promoting open communication, teamwork, and professional development opportunities among staff members.

Education

Bachelor of Science - Business Administration And Management

University of Southern Indiana
Evansville, IN

Skills

  • Email marketing campaigns
  • Event planning and execution
  • Brand loyalty initiatives
  • Lead conversion strategies
  • Event marketing engagement
  • Demographic profiling skills
  • Optimizing conversion rates
  • Sales performance monitoring
  • Consumer insights analysis for branding
  • Strategic partnership development

Certification

ABOC - American Board of Opticianry certified


Eagle Scout - Boy Scouts of America


PCM - Professional Certified Marketer

Timeline

Brand Specialist

Essilor Labs of America
02.2025 - Current

Training Coordinator

Myeyedoctor
03.2016 - 12.2024

Practice Administrator

Acuity Eyecare
04.2008 - 11.2016

Bachelor of Science - Business Administration And Management

University of Southern Indiana

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Zachary Morris