Summary
Overview
Work History
Education
Skills
Coursework
Research
Extracurricular Activities
Projects
Languages
Timeline
Generic

Zachary Plassman

Arlington,Virginia

Summary

I am an recent International Business and Sustainability masters graduate with a BBA in Marketing degree in addition to five years multi-national professional experiences within the CPG sector acquiring skills in global brand marketing, business analysis, campaign management, digital marketing, market research and cross-functional leadership. My background in digital marketing, campaign management, and market research has prepared me for this Manager, Marketing & Communications position at USCE.

Overview

6
6
years of professional experience

Work History

Global Brand Marketing Associate, Eucerin Face Care — Junior Staff

Beiersdorf
12.2021 - 12.2022
  • Supported Eucerin Global Brand Managers and Brand Directors with developing, implementing and monitoring of brand marketing plans including: product marketing campaigns, business analyses, and global marketing strategies in order to drive growth
  • Led and managed cross functional teams with project planning, development, and execution of a Dermopure brand marketing campaign from inception to completion which consisted of monitoring campaign performances across markets
  • Conducted market research and business analyses (competitor, market analyses) to identify data-driven insights to better define market trends, brand opportunities, and challenges and translated these analyses into action-based recommendations to drive growth
  • Collaborated with executive leadership, business partners, and media agencies to ensure marketing efforts (e.g
  • Marketing campaigns) align with brand objectives and upcoming product launches
  • Contributed to 23.9% organic sales growth for Eucerin in 2022 with Dermopure brand serving as a key growth driver
  • Led the development, execution and tracking of a Eucerin Dermopure marketing campaign by highlighting campaign key performance indicators KPI’s, successful brand marketing activations across markets, and recommendations for improvement
  • Partnered with Eucerin Global Brand Managers in the development of Eucerin marketing strategies, key projects, marketing initiatives, campaign rollout presentations and new product launch presentations applying data-driven story-telling
  • Analyzed market and consumer trends as well as conducted studies to provide actionable data-driven insights to Eucerin GBU
  • Led the development and presentation of business and market analyses for the Eucerin Global Business Unit highlighting brand performances, brand market share across markets, key drivers to growth, and competitor performances
  • Synthesized data to identify insights and propose actionable recommendations for brand strategy and marketing initiatives
  • Gained insights from the Dermopure Global Brand Manager on how to manage the global brand marketing budget.

Synchronized Integrated Planner — SuccessWay Co-op Program

Procter & Gamble
05.2019 - 01.2020
  • Co-led a production line transfer project by coordinating deliveries with P&G suppliers ensuring a smooth transition to new facility
  • Managed the planning process including setting-up, monitoring, and adjusting settings and plans to optimize results
  • Utilized technical and problem-solving skills to report and analyze key performance metrics to drive supply network improvements.

Digital Marketing Manager

Maumee Valley Group
01.2017 - 05.2019
  • Developed and implemented marketing strategies across MVG digital channels to enhance brand visibility and engagement
  • Organized advertising strategy, ensuring the right content messaging was reaching the appropriate social channel
  • Collaborated with cross-functional teams to meet marketing objectives
  • Monitored trends, insights, and analytics to optimize performance.

Project Manager

Maumee Valley Group
06.2018 - 10.2018
  • Led care package brand development from concept to commercialization while working closely with management
  • Led new product development for carepackage brand product portfolio collaborating with product vendors and internal partners
  • Developed project plan that identified the steps, tasks, timelines, and resources to successfully launch care package brand
  • Coordinated weekly meetings with executive leadership and stakeholders to communicate project status, challenges, and milestones.

Education

Master of Arts - International Business

University Hamburg
Hamburg, Germany
08.2023

BBA - Marketing

University of Cincinnati
Cincinnati, Ohio
05.2020

Skills

  • Content Marketing
  • Social Media Management
  • Campaign Performance Tracking
  • Development of Marketing Materials
  • Digital Advertising
  • Development of Promotional Events
  • Customer Insights
  • Budget Management
  • Brand Awareness
  • Marketing Communications
  • Managing External Communications
  • Analysis of Marketing Trends
  • Brand Identity
  • Professional Writing
  • Creative Thinker
  • Offline Marketing
  • Field Marketing Events

Coursework

  • Quantitative Research Methods, University of Hamburg, Hamburg, Germany, 2021
  • Branding, University of Cincinnati, Cincinnati, Ohio, 2020
  • Market Research, University of Cincinnati, Cincinnati, Ohio, 2020

Research

Research Assistant, Lindner College of Business CMI Lab, University of Cincinnati, Cincinnati, OH, 01/2019, 05/2019, Assisted in theory development, literature reviews, experimental design, survey creation, data collection, field research, data cleaning, and data analysis., Managed and executed experiments in a laboratory setting with average capacity of 400 participants per week., Attended weekly class evaluating the foundations of consumer behavior, existing theories, and opportunities for theory development

Extracurricular Activities

Sales Leadership Club, Member, University of Cincinnati – Lindner College of Business Sales Leadership Club, Cincinnati, Ohio, 08/2017, 04/2018

Projects

Master’s Thesis, Antecedents, Determinants, and Conceptual Framework for offline city-based business associations to adopt a multi-sided digital market platform. Quantitative Methods Project Report, Effect of carbon performance on accounting-based financial performance. Quantitative Research Report, Emotionality in Mask Wearing.

Languages

German
Limited Working

Timeline

Global Brand Marketing Associate, Eucerin Face Care — Junior Staff

Beiersdorf
12.2021 - 12.2022

Synchronized Integrated Planner — SuccessWay Co-op Program

Procter & Gamble
05.2019 - 01.2020

Project Manager

Maumee Valley Group
06.2018 - 10.2018

Digital Marketing Manager

Maumee Valley Group
01.2017 - 05.2019

Master of Arts - International Business

University Hamburg

BBA - Marketing

University of Cincinnati

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Zachary Plassman