Hi, I’m
Zachary Robinson
Overview
12
years of professional experience
Work History
MadeFirst
Experiential Designer / Senior Graphic Designer
01.2022 - Current
Job overview
- Designed branded environments, environmental graphics, and visual systems for experiential campaigns, live events, and national brand activations to enhance audience engagement
- Developed campaign visuals, stage graphics, signage systems, and experiential assets across physical and digital touchpoints
- Collaborated with creative teams, fabricators, vendors, and installers to successfully execute large-scale activations from concept to completion
- Created 3D mockups and spatial visualizations in Blender and SketchUp to communicate experiential concepts and support client approvals
- Created pitch decks, presentation materials, and visual storytelling assets that effectively supported campaign development and secured new business opportunities
- Balanced creative direction with real-world production requirements to ensure quality, feasibility, and consistency across deliverables
Self-employedNashville, Tennessee
Freelance Designer
01.2018 - Current
Job overview
- Developed branding materials, including logos, brochures, and advertisements.
- Designed tailored concepts for various client projects, enhancing visual identity and engagement.
- Collaborated with clients to assess design needs and preferences.
- Collaborated with clients through email, phone, and in-person meetings to accurately capture design requirements.
- Presented design proposals to clients for approval and constructive feedback.
Fastsigns
Graphic Designer / Environmental Designer
01.2018 - 01.2022
Job overview
- Designed environmental graphics, signage systems, and branded visual assets to enhance user experience in retail, corporate, and experiential environments
- Developed large-format graphics and spatial branding solutions across storefronts, interiors, events, and promotional campaigns
- Managed projects from concept through production while balancing deadlines, client expectations, and evolving project scopes
- Created proofs, layouts, and production-ready artwork to ensure alignment with client vision for large-scale graphics and branded installations
- Collaborated with clients, vendors, and production teams to maintain visual consistency and successful execution across deliverables
- Designed brochures, flyers, and posters to support marketing campaigns and effectively communicate brand messages.
Parragon Books
Merchandise Print Coordinator
01.2016 - 01.2018
Job overview
- Prepared and optimized artwork for multiple print formats, ensuring quality and accuracy.
- Coordinated licensed merchandise packaging and branded assets for Disney, enhancing brand representation.
- Collaborated with design, production, and marketing teams to ensure brand consistency.
- Assisted in developing marketing materials for new titles and campaigns.
- Streamlined production workflows, organized files, and resolved issues in high-volume environments, ensuring timely project completion.
- Maintained detailed records of project milestones for efficient tracking.
- Oversaw departmental operations by scheduling tasks and assigning responsibilities, improving team alignment.
- Guided employees in resolving complex problems effectively.
Weakley County Press / The Pacer
Graphic Designer / Writer & Illustrator
01.2014 - 01.2018
Job overview
- Created illustrations that enriched storytelling and strengthened branding, driving audience engagement.
- Collaborated with editors to produce compelling graphics for news articles and advertisements, elevating publication quality.
- Designed editorial layouts and visual assets for print publications, enhancing visual communication for community outreach.
- Authored and edited content while managing strict publication deadlines.
- Developed brand identity materials that reflected the publication's mission and values.
Education
University of Tennessee At MartinMartin, TN
BFA
University Overview
Skills
- Branding strategy
- Project management
- Visual storytelling
- Creative direction
- Attention to detail
- Problem solving
- Environmental design
- Layout design
- Video editing
- Creative design
- Print production
- Concept development
- 3D design
Personal Information
Personal Information
Title: Brand & Experiential DesignerNotable Brands
Notable Brands
- Disney
- Amazon
- Pepsi
- Gatorade
- Spotify
- Super Bowl LVIII
- FX
- Grand Ole Opry
- WhatNot
- Hoka
- TikTok
- Sony
Timeline
Experiential Designer / Senior Graphic Designer
MadeFirst
01.2022 - Current
Freelance Designer
Self-employed
01.2018 - Current
Graphic Designer / Environmental Designer
Fastsigns
01.2018 - 01.2022
Merchandise Print Coordinator
Parragon Books
01.2016 - 01.2018
Graphic Designer / Writer & Illustrator
Weakley County Press / The Pacer
01.2014 - 01.2018
University of Tennessee At Martin
BFA