Summary
Overview
Work History
Education
Skills
Timeline
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Zachary Romero

Mobile,AL

Summary

Experienced marketing professional with 10 diverse years in the automotive sector, specializing in enhancing brand visibility, ROI, and engagement across digital platforms. Proven track record with successful marketing campaigns, coordinating and executing dozens of events and sponsorships, and managing social media to significantly increase brand loyalty and online presence. Skilled at leveraging analytics to guide marketing strategies and content creation. Ready to bring proven expertise to innovative, fast-paced environments.

Overview

10
10
years of professional experience

Work History

Marketing & Social Media Coordinator

Joe Bullard Automotive
Mobile, AL
12.2022 - Current
  • Led the execution of comprehensive event plans, ensuring seamless coordination from conception to completion.
  • Grew sponsorship acquisitions, broadened company reach, and enhanced market penetration.
  • Elevated multiple brands' social media presence through strategic content creation and campaign management, fostering increased engagement and follow growth.
  • Manage the co-op for multiple brands, providing proper documentation for reimbursement funds.
  • Navigated PR challenges by managing reputation across platforms, turning potential negatives into opportunities for brand reinforcement.
  • Manage multiple Google My Business accounts, and regularly update information.
  • Ensured multiple website compliance with regulatory requirements and OEM guidelines.
  • Ordered all merchandise and promotional items for dealership gift shops, events, and giveaways.

Concierge Manager / Social Media Manager

Mercedes-Benz of Music City
Nashville, TN
05.2017 - 05.2021
  • Directed social media and digital marketing strategies to promote brand building, guest retention and revenue-focused activities.
  • Created and scheduled content for all social media platforms (Instagram, Facebook, TikTok)
  • Collaborated with influential figures and local companies to boost and enhance awareness within the community.
  • Arranged at home deliveries for celebrity clients and assisted with any questions or needs throughout ownership to deliver a exceptional experience.
  • Managed guest lounges to ensure a comfortable and personable visit during service appointments.
  • Assisted with event planning, sponsorships, giveaways and any requests from the General Manager.
  • Prepared materials and led team in ongoing training of product enhancements and cross competition.

Sales Consultant

Mercedes-Benz Of South Mississippi
D'Iberville, MS
08.2016 - 04.2017
  • Demonstrated products in effort to show potential buyers benefits and advantages and encourage purchases.
  • Priced out products for customers and drew up sales paperwork.
  • Monitored customer order process and addressed customer issues.

Product Specialist

Eastern Shore Toyota
Daphne, AL
11.2015 - 07.2016
  • Demonstrated vehicles for test drives.
  • Explained features and functions on the variety of models.
  • Collected customers' contact information for follow-up purposes.

Education

High School Diploma -

Pascagoula High School
Pascagoula, MS
05-2014

Some College (No Degree) -

Mississippi Gulf Coast Community College
Gautier, MS

Skills

  • Visual content editing
  • Digital marketing strategies
  • Event management
  • Client relationship development
  • OEM documentation management
  • Canva, Adobe Photoshop, and Meta Business Suite
  • Online reputation oversight
  • Visual design for marketing collateral

Timeline

Marketing & Social Media Coordinator

Joe Bullard Automotive
12.2022 - Current

Concierge Manager / Social Media Manager

Mercedes-Benz of Music City
05.2017 - 05.2021

Sales Consultant

Mercedes-Benz Of South Mississippi
08.2016 - 04.2017

Product Specialist

Eastern Shore Toyota
11.2015 - 07.2016

High School Diploma -

Pascagoula High School

Some College (No Degree) -

Mississippi Gulf Coast Community College

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Zachary Romero