Developed and Led International Operations Expansion: Spearheaded launch of operations strategy in Germany, United Kingdom, and Central America, establishing and overseeing international operations department.
Team Leadership and Global Project Management: Built and currently lead UK operations team, providing guidance on numerous global projects and ensuring operational excellence.
Digital Reputation Expertise: Collaborated with strategic advisory team in a client-facing capacity, offering expert advice on digital reputation management and consultation services.
Internal Training and Development: Conducted comprehensive training sessions for both operations and sales teams, enhancing internal capabilities and knowledge.
Client Education and Engagement: Delivered seminars on digital reputation and SEO best practices to high-profile clients, fostering informed client communities.
Client Portfolio and Budget Management: Consistently managed an extensive portfolio of around 11 clients per month over four years, with a monthly operational budget of approximately $35,000, covering diverse areas such as content creation, web development, social media strategies, and more.
Assistant Director of Athletic Marketing and Promotions
Event Management: Served as Director of Football Game Day Operations, creating dynamic elements such as firework displays and skydivers, while ensuring fulfillment of corporate sponsorship commitments.
Internship Program Development: Recruited, trained, and led a team of over 20 interns responsible for executing game day promotions and managing sponsorship duties.
Viral Content Creation: Conceptualized and produced a viral Mannequin Challenge video, achieving several million views and securing features on major platforms like Bleacher Report, CBS Sports, and ESPN.
Record-Breaking Event Management: Achieved record attendance at stadium events for Women’s Volleyball, Softball, and Women’s Soccer through innovative marketing strategies and fan engagement tactics.
Social Media Strategy Implementation: Revolutionized social media strategies across all sports programs, resulting in a nearly 50% increase in followers.
Education
Bachelor of Science - Sports Management
Liberty University
Lynchburg, VA
05.2016
Skills
Cost Control
Creativity and Innovation
Decision-Making
Policy Development and Enforcement
Google Search Console
Strategic Planning and Alignment
Hiring and Onboarding
Search Engine Optimization
Team Leadership
Department Oversight
Crisis Management
Off-Page Optimization
Career History
Status Labs, Director of International Strategy (01/2023 - Present)
Status Labs, International Strategy Manager (01/2022 - 01/2023)
Status Labs, Senior SEO Operations Specialist (03/2019 - 12/2021)
Lamar University, Assistant Director of Athletic Marketing and Promotions (08/2017 - 03/2019)
Timeline
Director of International Strategy
Status Labs
01.2023 - Current
Assistant Director of Athletic Marketing and Promotions