Overview
Work History
Education
Skills
Career History
Timeline
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Zachary Schell

Austin,TX

Overview

7
7
years of professional experience

Work History

Director of International Strategy

Status Labs
01.2023 - Current
  • Developed and Led International Operations Expansion: Spearheaded launch of operations strategy in Germany, United Kingdom, and Central America, establishing and overseeing international operations department.
  • Team Leadership and Global Project Management: Built and currently lead UK operations team, providing guidance on numerous global projects and ensuring operational excellence.
  • Digital Reputation Expertise: Collaborated with strategic advisory team in a client-facing capacity, offering expert advice on digital reputation management and consultation services.
  • Internal Training and Development: Conducted comprehensive training sessions for both operations and sales teams, enhancing internal capabilities and knowledge.
  • Client Education and Engagement: Delivered seminars on digital reputation and SEO best practices to high-profile clients, fostering informed client communities.
  • Client Portfolio and Budget Management: Consistently managed an extensive portfolio of around 11 clients per month over four years, with a monthly operational budget of approximately $35,000, covering diverse areas such as content creation, web development, social media strategies, and more.

Assistant Director of Athletic Marketing and Promotions

Lamar University
08.2017 - 03.2019
  • Marketing Leadership: Orchestrated marketing initiatives for 17 NCAA Division 1 sports.
  • Event Management: Served as Director of Football Game Day Operations, creating dynamic elements such as firework displays and skydivers, while ensuring fulfillment of corporate sponsorship commitments.
  • Internship Program Development: Recruited, trained, and led a team of over 20 interns responsible for executing game day promotions and managing sponsorship duties.
  • Viral Content Creation: Conceptualized and produced a viral Mannequin Challenge video, achieving several million views and securing features on major platforms like Bleacher Report, CBS Sports, and ESPN.
  • Record-Breaking Event Management: Achieved record attendance at stadium events for Women’s Volleyball, Softball, and Women’s Soccer through innovative marketing strategies and fan engagement tactics.
  • Social Media Strategy Implementation: Revolutionized social media strategies across all sports programs, resulting in a nearly 50% increase in followers.

Education

Bachelor of Science - Sports Management

Liberty University
Lynchburg, VA
05.2016

Skills

  • Cost Control
  • Creativity and Innovation
  • Decision-Making
  • Policy Development and Enforcement
  • Google Search Console
  • Strategic Planning and Alignment
  • Hiring and Onboarding
  • Search Engine Optimization
  • Team Leadership
  • Department Oversight
  • Crisis Management
  • Off-Page Optimization

Career History

  • Status Labs, Director of International Strategy (01/2023 - Present)
  • Status Labs, International Strategy Manager (01/2022 - 01/2023)
  • Status Labs, Senior SEO Operations Specialist (03/2019 - 12/2021)
  • Lamar University, Assistant Director of Athletic Marketing and Promotions (08/2017 - 03/2019)

Timeline

Director of International Strategy

Status Labs
01.2023 - Current

Assistant Director of Athletic Marketing and Promotions

Lamar University
08.2017 - 03.2019

Bachelor of Science - Sports Management

Liberty University
Zachary Schell