Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Zachary Seifter

Houston,TX

Summary

Creative and data-driven Social Media Content Specialist with NFL team experience. Proven ability to develop and execute mobile-first, trend-driven content strategies that energize core fans while deepening engagement with next-gen and diverse audiences—including women, youth, and Latino communities. Expertise in vertical video formats (TikTok, Reels, Shorts) and culturally resonant storytelling. Highly collaborative, with strong cross-functional experience and fluency in performance analytics to optimize content impact and brand presence.

Overview

3
3
years of professional experience

Work History

Social Media Coordinator

Houston Texans
05.2024 - Current
  • Led platform-native and vertical-first video strategy for TikTok; developed trend-based content targeting youth and diverse audiences.
    -Delivered significant TikTok growth year-over-year, improving rankings across key metrics:
    Video Views: 23rd (2023) → 11th (2024)
    Total Interactions: 21st (2023) → 15th (2024)
    Page Follower Growth: 11th (2023) → 8th (2024)
    Post Volume: 3rd (2023) → 2nd (2024)
  • Managed and created content for ancillary accounts including Lone Star Sports & Entertainment, Texas Bowl, Texans Youth Football, and Somos Texans—covering events, collaborating with influencers, and crafting culturally resonant content to engage youth, women, and Latino communities.
  • Managed social content and campaigns across all platforms, including event coverage and sponsored initiatives.
  • Collaborated cross-functionally with Partnerships, Marketing, and Creative teams for major campaigns and paid media initiatives.

Social Media Intern

Buffalo Bills
07.2023 - 03.2024
  • Produced and edited mobile-optimized video content for social platforms using Adobe Premiere Pro.
  • Created TikToks and other native videos, tailoring content for different audience segments.
  • Managed sponsored content delivery and oversaw Highmark Stadium social presence.
  • Supported analytics reporting to inform content adjustments and improve audience engagement.

Digital and Social Media Intern

New York Giants
07.2022 - 03.2023
  • Supported Buccaneers’ social media presence with platform-specific content ideation and execution.
  • Developed TikTok videos aligned with cultural trends and diverse audience interests.
  • Collected and analyzed analytics for performance reports to inform content planning.
  • Ran livestreams for press conferences and assisted in app and website management.

Digital and Social Media Intern

Tampa Bay Buccaneers
12.2021 - 07.2022
  • Helped ideate, execute and publish content ideas for Buccaneers social channels.
  • Analyzed industry trends for inspiration and creation of TikTok content.
  • Collected analytics for content performance reports.
  • Assisted in managing the Buccaneers website and app.
  • Ran live-streams for press conferences.

Education

Bachelor of Science - Journalism

University of Florida
05.2020

Skills

  • Social Media Platforms: TikTok, Instagram Reels, YouTube Shorts, Facebook, Twitter
  • Content Creation: Mobile-first video production, trend-driven storytelling, vertical video formats
  • Analytics & Tools: Social media analytics (native & third-party), Adobe Premiere Pro, NFL CMS, Yinzcam
  • Audience Engagement: Targeting next-gen, women, youth, and Latino communities with culturally resonant content
  • Collaboration: Cross-functional teamwork with Marketing, Creative, Partnerships, and Paid Media teams
  • Campaign Management: Content strategy development, publishing, and performance optimization

Timeline

Social Media Coordinator

Houston Texans
05.2024 - Current

Social Media Intern

Buffalo Bills
07.2023 - 03.2024

Digital and Social Media Intern

New York Giants
07.2022 - 03.2023

Digital and Social Media Intern

Tampa Bay Buccaneers
12.2021 - 07.2022

Bachelor of Science - Journalism

University of Florida

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