Overview
Work History
Education
Skills
LEADERSHIP & HONORS
Timeline
Generic

Zachary Vaughn

Atlanta

Overview

7
7
years of professional experience

Work History

Client Growth Strategy Manager

CJ Affiliate | Publicis Groupe
Atlanta, GA
11.2025 - Current
  • Cultivated and expanded advertiser relationships within the L'Oreal portfolio by formulating high-impact affiliate marketing strategies aligned with client objectives.
  • Led and mentored an account team of 8+ members, ensuring the timely execution of processes, forecasting, and growing client revenue, and serving as an escalation point for complex client needs.
  • Partnered cross-functionally as a product and platform collaborator, defining feature enhancements, troubleshooting technical challenges, and developing best practices and tools to scale client success across 7+ accounts.
  • Negotiated revised commission structures with top publishers to improve client ROI and stabilize monthly revenue.

Client Partnerships Manager/Media Buyer

CJ Affiliate | Publicis Groupe
Atlanta, GA
03.2023 - 11.2025
  • Spearheaded over 20+ relationships with top-tier partners and executed media plans to align with client revenue goals that included Macy's, L'Oreal, Blue Apron, & Bed Bath and Beyond.
  • Led the overall strategy and execution of the client’s affiliate marketing program by providing revenue-generating opportunities and maximizing the efficiency of affiliate spend.
  • Provided strategic guidance to client partnerships associates, focusing on publisher relationship optimization and the successful execution of client deliverables.
  • Directed media planning initiatives by negotiating strategic agreements with key publishers, including Rakuten, Capital One, and PayPal.

Client Partnerships Associate

CJ Affiliate | Publicis Groupe
New York, NY
11.2021 - 02.2023
  • Managed and developed mid-tier and long-tail publisher relationships, booked media placements/packages, & identified new sources of revenue for clients.
  • Analyzed market trends to identify and recruit new partners, resulting in an average 5% year-over-year revenue increase for affiliate programs.
  • Oversaw client relationships and developed recommendations that deliver high-impact results for advertisers.

Sales Representative

Guitar Center
Spartanburg, SC
06.2019 - 06.2020
  • Assisted an average of 30 customers per day with various questions on professional audio, speakers, microphones, etc.
  • Established close relationships with repeat customers while receiving an average customer service feedback score of 96%.
  • Trained new hires in all aspects of the sales representative position at the company.

Education

Bachelor of Science in Business Administration - Marketing

University of South Carolina Upstate
Spartanburg, SC
12.2020

Skills

  • Customer relationship management
  • Digital marketing strategy
  • Strategic partnerships
  • Customer segmentation
  • Data analysis
  • Negotiation skills
  • ROI improvement
  • Media planning
  • Competitor analysis
  • Sales forecasting

LEADERSHIP & HONORS

  • Account Team Lead, CJ Affiliate (2025 – Present)
  • Recipient, LIFE Scholarship (2016 – 2020)

Timeline

Client Growth Strategy Manager

CJ Affiliate | Publicis Groupe
11.2025 - Current

Client Partnerships Manager/Media Buyer

CJ Affiliate | Publicis Groupe
03.2023 - 11.2025

Client Partnerships Associate

CJ Affiliate | Publicis Groupe
11.2021 - 02.2023

Sales Representative

Guitar Center
06.2019 - 06.2020

Bachelor of Science in Business Administration - Marketing

University of South Carolina Upstate

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