Summary
Overview
Work History
Education
Skills
Timeline
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Zachary Yanes

Dallas,TX

Summary

Hardworking Digital Content Producer skilled in writing, editing and proofreading written content. Creates graphics, audio clips and videos to convey messages to target audience. Excellent editorial judgment and comprehensive experience with SEO procedures.

Overview

4
4
years of professional experience

Work History

Digital Content Producer

WFAA NEWS
05.2024 - Current
  • Created original digital articles that brought in millions of page visits for WFAA.com in a top-five media market.
  • Enhanced social audience interaction via social media and content partnerships.
  • Conducted interviews with diverse sources to add depth and perspective to stories.
  • Managed social media scheduling and content distribution.
  • Created, built and published social graphics and video content for variety of digital platforms, including Facebook, Instagram, X and YouTube.
  • Made clips daily from newscasts and post to YouTube page with over 2 million subscribers.
  • Assisted in streaming content across WFAA+ platform, including: Severe weather coverage, Friday Night Football broadcasts, Cricket broadcasts, live music event streams and more.
  • Researched and identified digital platforms aligned with project objectives, best practices, accessibility and sustainability.

Digital Content Producer

KCEN NEWS
10.2022 - 05.2024
  • Managed station's front web page and produced web stories daily focusing on Central Texas news
  • Implemented advanced SEO strategies to optimize page visits and key performance indicators
  • Grew YouTube channel to over 60,000 subscribers through strategic clip and Short content creation
  • Monitored and expanded brand presence across Facebook, Instagram, and Twitter
  • Prepared and presented daily digital performance reports in editorial meetings
  • Collaborated with reporters and producers to develop comprehensive news coverage.

Communications Team Intern

CENTRAL HEALTH
05.2021 - 08.2021
  • Managed social media content for Southeast Health and Wellness Center
  • Coordinated vaccination campaign social media strategy
  • Created promotional materials and event flyers
  • Developed organizational skills through calendar management and campaign coordination

Education

B.A. - Communications

The University of Texas At San Antonio
San Antonio, TX
05-2022

Skills

  • Digital content creation
  • Social media management
  • SEO optimization
  • Multimedia storytelling
  • Platform-specific content strategy
  • Brand development
  • Crisis communication
  • Deadline-driven performance
  • Digital advertising
  • Digital production
  • Marketing automation
  • Content management systems

Timeline

Digital Content Producer

WFAA NEWS
05.2024 - Current

Digital Content Producer

KCEN NEWS
10.2022 - 05.2024

Communications Team Intern

CENTRAL HEALTH
05.2021 - 08.2021

B.A. - Communications

The University of Texas At San Antonio

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