Summary
Overview
Work History
Skills
Certification
Work Availability
Quote
Timeline
SoftwareEngineer
Zachary Emami

Zachary Emami

Topeka,KS

Summary

Results-focused Digital Marketing Specialist successful in revenue generation and customer action, including sales and lead generation. Excels at creating and implementing effective promotions targeting specific audiences and promoting overall growth.

Overview

8
8
years of professional experience
6
6

Industry Certifications

Work History

Online Media Buyer

Adaptive Health
08.2020 - 05.2023
  • Increased year over year orders by 100-200% for multiple products by implementing best practices and utilizing Google Display Network, YouTube Ads, Google Discovery, and Google Search.
  • Maintained ROAS of 150-200% at all times while spending 150-300k monthly in advertising across Google Display Network, YouTube Ads, Google Discovery, and Google Search.
  • Improved click-through rates, conversion rates, and ROAS through combinations of A/B testing, audience testing, and campaign setting adjustments.
  • Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
  • Developed backend-tracking URLs to measure campaign results and improve ROI.
  • Conducted continuous evaluations of market trends to stay current on consumer and competitor changes.
  • Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
  • Produced and submitted weekly reports outlining progress against KPI objectives.
  • Improved operations through consistent hard work and dedication.

Digital Marketing Specialist

Amply Media
01.2018 - 01.2020
  • Actively managed multiple domains with $1M+ monthly advertising budgets utilizing Google Display Network with consistent ROAS of 128-140%
  • Created effective and appropriate marketing campaigns utilizing Taboola, Yahoo Gemini, Content Ad, Outbrain, and Rev Content native platforms with consistent ROAS of 128-140% & 600K+ monthly budgets.
  • Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
  • Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
  • Collaborated with developers and advertisers to market products and services.
  • Communicated marketing teams' plans and accomplishments to verify alignment with senior management objectives.
  • Analyzed third-party data and investigated new growth opportunities.
  • Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics.

Digital Media Buyer

The Pittman Group
01.2017 - 01.2018
  • Created and executed campaigns across Google Ads, Facebook Ads, Bing Ads, Adroll, and Instagram
  • Administered marketing calendar and posted new content to coincide with new product and service releases
  • Utilized industry tools and services to conduct routine and competitive keyword research to reduce CPAs on average by 30%
  • Developed paid client ads for use on diverse social media platforms including Facebook, Instagram, Twitter, LinkedIn, and Snapchat
  • Analyzed performance of paid media campaigns using native tools, ad servers and website analytics
  • Helped clients develop website portals and social media pages to promote businesses
  • Pursued new creative opportunities and strategies to improve overall campaign performance
  • Maintained strategies for web properties and individual clients as necessary to ensure consistent lead generation and overall results
  • Determined costs for media campaigns and delivered this information in reports to clients
  • Juggled multiple projects and several clients at time successfully and always met tight deadlines

Digital Marketing Manager

Mike's Mobile Screen & Chimney Service
01.2015 - 01.2017
  • Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns and website updates
  • Directed and coordinated marketing activities and policies to promote products and services
  • Developed marketing content such as blogs, promotional materials and advertisements for social media, print, and radio
  • Proactively engaged with clients by phone, email and in-person, which helped established long-term, lucrative relationships
  • Initiated market research studies and analyzed findings
  • Analyzed usage patterns to understand ways in which customers used company products and services
  • Developed and implemented campaigns for email, online advertising, search engines and direct mail
  • Directed successful SEO and link-building campaigns to increase website's credibility and drive traffic
  • Boosted conversion rates through innovative customer relationship building and landing page optimization

Digital Marketing Consultant

Afford-A-Door, Inc
01.2014 - 01.2015
  • Created effective messaging using language, graphics and marketing collateral
  • Directed successful search engine marketing campaigns that utilized audience targeting, technical and keyword research tactics
  • Directed and coordinated marketing activities and policies to promote products and services
  • Initiated market research studies and analyzed findings
  • Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement
  • Created and delivered innovative, strategic marketing programs for clients with focus on events, digital marketing and social media
  • Discussed SEO needs and optimized strategies for short- and long-term campaigns
  • Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans
  • Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements
  • Analyzed competitor pages to locate backlink and keyword opportunities
  • Maintained expert-level skills in digital platforms such as Google Ads and Facebook Ads

E-Commerce Manager

Artisanal Foods
01.2013 - 01.2013
  • Created key Internet marketing activities to acquire and retain new clients through email campaigns and social media
  • Created effective messaging using language, graphics and marketing collateral
  • Directed successful search engine marketing campaigns that utilized audience targeting, technical and keyword research tactics
  • Monitored online presence of company's brand to engage with users and strengthen customer relationships
  • Outlined omnichannel channel goals across brands and digital platforms, including store systems, web, mobile and marketing systems
  • Identified target market and key segments through in-depth analysis of markets and related trends

Skills

  • Google Ads
  • YouTube Advertising
  • Paid Social Advertising
  • Paid Search Advertising
  • Native Advertising
  • Google Analytics
  • Google Tag Manager
  • Technical & Content SEO

Certification

Google Adwords - Fundamentals Google Adwords - Search Google Adwords - Display Google Adwords - Mobile Google Adwords - Shopping Google Analytics

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse

Quote

Judge a man by his questions rather than his answers.
Voltaire

Timeline

Online Media Buyer

Adaptive Health
08.2020 - 05.2023

Digital Marketing Specialist

Amply Media
01.2018 - 01.2020

Digital Media Buyer

The Pittman Group
01.2017 - 01.2018

Digital Marketing Manager

Mike's Mobile Screen & Chimney Service
01.2015 - 01.2017

Digital Marketing Consultant

Afford-A-Door, Inc
01.2014 - 01.2015

E-Commerce Manager

Artisanal Foods
01.2013 - 01.2013

Similar Profiles

CREATE PROFILE
Zachary Emami