Zachery Kestler
Miramar
Summary
Experienced and passionate adult beverage sales professional. An effective planner who maintains long-term relationships in the workplace with distributor management, sales hierarchy, retail customers, buyers, and direct reports. Skilled in prioritizing and maintaining the key focus on company goals through strong written and verbal communication, while motivating sales teams to achieve measurable house goals with support in retail marketplaces.
Overview
7
7
years of professional experience
Work History
State Sales Manager
Geloso Beverage Group
11.2021 - Current
- Scope of work spans 11 beer distributor houses across state territory; AB and Molson/Coors Distributors
- Hire, supervise, and develop my 2 District Manager direct reports
- Developed brand plan calendars and implemented sales strategies throughout the state wholesaler network
- Markets include; Jacksonville, Ocala, Tampa, Orlando, Fort Myers, Treasure Coast, Lakeland, Daytona Beach, Sandford, Melbourne, Miami, Fort Lauderdale and the FL Keys
- Generated state sales forecasts and maintained inventory on all product SKUs across independent and national chain accounts within Florida
- Coordinated and constructed meeting presentations for H1 business review meetings and ABPs
- Provide written meeting recaps and effective communication on asks and deliverable expectations
- Managed retail accounts with distributor personnel to monitor execution of programs and identify market opportunities on a regular basis
- Increased state sales revenue from +6.2% to +17.2% vs YAG in 2023
- Exceeded baseline sales KPI metrics resulting in all 11 distributor warehouses reporting positive trends.
District Sales Manager
Geloso Beverage Group
03.2020 - 11.2021
- Expanded the Gold Coast portfolio from 1 brand with 4 total SKUs to 13 total SKUs across 2 brands in 18 months
- Successfully launched the Johny Bootlegger brand in Q4 of 2020, gaining over 1,7000 NNP of distribution
- Partnered with distributor management to design distribution incentives for their sales teams in all markets
- Collaborated with local chain buyers to develop price-driven multipack programs and ensure guaranteed product placement in their sets
- (ABC Fine Wine and Spirits, Tom Thumb, Sedanos, Milams Markets) Managed both large and small format teams; supported all teams in retail with group selling retail focus drives
- And communicates expectations and goals developed with senior leadership, with store visit execution in market.
Area Manager
Fundamental Beverages LLC.
07.2019
- Managed three sales departments over the entire Brown Distributing footprint
- Conducted sales meetings, defining key area objectives for our brand, and devising sales tactics for teams
- Developed and implemented market development strategies to drive new business across major retailers such as Publix and Total Wine, and smaller but high-volume retailers in selected areas
- Budget management (Marketing, POS, T&E); focused heavily on distribution incentives and samplings.
Field Sales Representative
Mike’s Hard Lemonade Co.
08.2017 - 07.2019
- Responsible for calling on the entire Gold Coast territory (West Palm Beach to Key West) in all 3 classes of trade
- Was involved in the massive growth of the White Claw Hard Seltzer brand in the South FL market
- Concentrating on large retail displays, distribution in the on premise and live sampling events, was able to help drive total business to an overall +64.4% growth while watching White Claw take and maintain 70% of the overall market share
- Educated key decision makers and sales teams during meetings and market rides to drive awareness across all 5 brands in the MABI portfolio; while focusing heavily on maintaining current sales trends/distribution and growing the leading brand in hard seltzer
- Conduct sales meetings with all sales teams in Large/Small Format, and On Premise.
Education
Bachelors of Art Degree in Culinary/Hospitality Management -
The Art Institute of Fort Lauderdale
Skills
- Order Management
- Business development and planning
- Controlling costs
- Relationship building and management
- Sales Presentations
Timeline
State Sales Manager
Geloso Beverage Group
11.2021 - Current
District Sales Manager
Geloso Beverage Group
03.2020 - 11.2021
Area Manager
Fundamental Beverages LLC.
07.2019
Field Sales Representative
Mike’s Hard Lemonade Co.
08.2017 - 07.2019
Bachelors of Art Degree in Culinary/Hospitality Management -
The Art Institute of Fort Lauderdale