Zachry Breeden
Cincinnati,OH
Summary
After 14+ years in strategic research and reporting analytics, I have become fluent in transforming fragmented data into scalable, intuitive reporting systems. My background spans representative sampling design, quota management, and statistical methods such as hypothesis testing and A/B experimentation—paired with KPI reporting that delivers clear, executive-facing insights. I’ve also led ETL workflows for survey data, ensuring quality through validation, productivity metrics, and documentation-rich processes that preserve lineage and enable confident decision-making.
I’m fluent in Power BI (DAX, Power Query), SQL, Python, and Excel, and I apply these tools to unify data streams, validate integrity, and build annotated frameworks that drive action. Since leaving market research, I have built FourTwenty Analytics, my professional portfolio that demonstrates modular dashboard development, data pipeline automation, and storytelling through analytics. My workflow is teardown-driven, documentation-heavy, and designed for cross-functional fluency—whether optimizing survey pipelines or prototyping frameworks for future analysis.
Overview
18
18
years of professional experience
5
5
Certificates
Work History
Senior Consultant
Burke Incorporated
02.2008 - 03.2023
- Led end-to-end processing of survey data, including intake, cleaning, and transformation into analysis-ready datasets.
- Designed and enforced sampling quotas and respondent weighting to ensure representative data quality across studies.
- Developed productivity and KPI dashboards (incidence, LOI, completion/termination rates) to monitor data collection efficiency.
- Applied statistical techniques (hypothesis testing, segmentation, A/B design) to translate survey results into actionable client insights.
Founder & Lead Systems Architect
FourTwenty Analytics LLC
11.2024 - Current
- Engineering reusable ETL pipelines (The Archive) to standardize and validate diverse data inputs, preserving lineage and ensuring reproducibility.
- Developing modular data architecture models (The Launch) for seeding, schema governance, and workflow automation across projects.
- Building telemetry and analytics reporting frameworks (The Signal) to integrate broadcast data into KPI dashboards and storytelling layers.
- Incubated portfolio modules demonstrating advanced skills in pipeline automation, dashboard design, and semantic scaffolding for future analysis by synthesizing and enriching data for real world problem solving.
Education
MBA - Business Administration
Xavier University
Cincinnati, OH08-2023
Skills
ETL & Pipeline Development: ETL workflows for survey data (cleaning, validation, transformation); sampling design, quota management, and weighting; automation with SQL/Python for multi-source integration; documentation ensuring lineage and reproducibility
Data Visualization & Storytelling: Executive dashboards in Power BI, Tableau, and Excel; KPI design and reporting (incidence, LOI, productivity metrics); hypothesis testing and A/B experimentation; translating statistical outputs into actionable business narratives
Technical Skills: SQL (PostgreSQL, T-SQL), Python (pandas, NumPy), Excel (advanced formulas); Power BI (DAX, Power Query), Tableau; workflow automation and schema governance; statistical methods including segmentation, hypothesis testing, and experimental design
Business Acumen: Expertise in survey sampling and KPI monitoring; strong executive communication and stakeholder engagement; innate ability to empathize with stakeholder needs; skilled at managing multiple work streams and priorities simultaneously
Timeline
Founder & Lead Systems Architect
FourTwenty Analytics LLC
11.2024 - Current
Senior Consultant
Burke Incorporated
02.2008 - 03.2023
MBA - Business Administration
Xavier University
Certification
Certified Business Analysis Professional (CBAP) – IIBA
(in progress - Jan 2026)
IBM Data Science Professional Certificate – Coursera
(in progress - Jan 2026)
IBM Business Intelligence (BI) Analyst Professional Certificate - Coursera
(in progress - Jan 2026)
Microsoft Power BI Data Analyst Professional Certificate – Coursera
(in progress - Jan 2026)
Python, SQL, Tableau for Data Science - Coursera
(in progress - Jan 2026)
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