Zack Pressey

• Manage the Development of New Products for 4x Brands
• Project Management - Directed the Stages of our Product Development from Initial Idea, to Prototype, Final Prototype, Product Information (Data, Descriptions, Images), and finally handed off to Marketing for Launch
• Directly Oversaw Four Employees
• Used my Extensive Experience with products in our industry to shape the Direction and Goals of our New Product Development
• Worked to diversity our Product Line to expand into New Market Segments
• Market Strategy - Created BOMs and determined product costs, then researched competitors to determine D2C and B2B Prices while maintaining Healthy Margins.
• SEO Copywriting - Translated Engineer Talk into product descriptions that customers can actually understand, and optimized for SEO.
• Video Content - Wrote and filmed Product Feature and Installation Videos for Social and Youtube
• Photos - Organized and Edited Product Photos, and maintained our Photo Database to update our Retailers.
• Data - Managed and updated the Product Data & Price Lists for 4x Brands. With constant updates and new products in the pipeline.
• Vehicle Fitment Management - YMM
• Managed Private Label Projects for various B2B Customers
• Personally Directed the Launch of over 100+ Products
• Software and Skills Utilized: Netsuite - Netsuite CPQ - Asana - Adobe Photoshop - SEO Copywriting - Experlogix - SEMA Data Coop - ACES & PIES - Adobe Premier - Adobe Illustrator - Adobe InDesign - Excel - Outlook - Teams - Package Design

• Managed 2x Brands underneath PRP Seats
• Develop Growth & Sales Strategies - Resulting in 3x Revenue in 12 months
• Directly Oversaw Three Employees
• Planned Multi Channel Marketing Campaigns and Executed their Rollout
• Managed 2x Websites & Amazon Storefronts
• Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
• Social Media, Forums, & Show/Event Marketing
• Planned, implemented, and tracked sales and marketing strategies to promote brand products.
• Multi Channel Marketing Campaigns
• SEO Optimization and Copywriting
• Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
• Launched a Brand Logo Redesign with New Packaging Design, and P.O.P for Retail
• Researched market trends to identify customer needs and preferences for strategic planning.
• Personally developed and launched several new products that quickly become best selling items.
• Software and Skills Utilized: Asana - Hubspot - Mailchimp - Klaviyo - Amazon - Facebook - Instagram - Adobe Photoshop - SEO Copywriting - SEO Keywords - WordPress - WooCommerce - Google Ads - Facebook Ads - Amazon Ads - Package Design - POP Design - E-commerce

• Starting off as a 2 Person Marketing Team, I quickly learned about almost every facet of Running a Business, and the Marketing Strategies to make our Brand Grow.
• Increased Brand Awareness by developing and implementing Targeted Marketing Campaigns.
• Managed and Created Content for Social Media and Forums
• Created Graphics & Video Content for Marketing Campaigns
• Organized New Product Launches
• Wrote Product Descriptions and created Product Data for B2B Retailers
• Managed Product Listings on our Website and Optimized for SEO
• Managed an Influencer Program and Race Team Contingency
• Created standard Email Campaigns and designed new Automated Campaigns for 4x Brands
• Skills and Platforms Utilized: Advertising - Facebook Marketing - Facebook Ads - Instagram - Brand Management - Adobe Photoshop - Adobe Premiere Pro - Adobe Illustrator - Adobe InDesign - E-Commerce - E-commerce SEO - SEO Copywriting - WordPress - Email Marketing - MailChimp - Blog Marketing - Event Planning - Event Management - Direct Sales - Video Production - Video Editing - Video Marketing - Google Ads - Keyword Advertising

• Most of the marketing at Costco is achieved by word of mouth: members telling their friends. The challenge in Iowa was to jump-start that process in a newer market for the company. Costco, our brand products, and all of our services, needed exposure and awareness growth in the local market.
• Selling Memberships (Gold and Executive)
• Signing up Co-Branded Credit Cards
• Spreading awareness of Services (Auto Buying, Insurance, Travel, etc)
• Local/community outreach with Schools, Hospitals, Police/Fire
• Fundraising for Children's Miracle Network
• Working with local business and the University of Iowa for their needs/sales
• Our location excelled at our task and became one of the fastest growing locations in the country.

My first profession and the one that has shaped my character the most. Being a first responder in a highly challenging environment, I had to react decisively and correctly in every situation. Whether it be ocean rescues, boat rescues, medial aids, or assisting in finding lost children. This job required me to quickly analyze a chaotic situation, decide the best course of action, and correctly react to it within seconds. Honing this skill early on has helped me immensely in my career.

Responsibilities Include:

• Performing rescues and ensuring water safety.
• Responding to and treating medical aids.
• Analyzing, adapting, and performing in ever changing environment.
• Enforcing Beach, Pier, and Boating laws.
• Work as a coordinated team in high stress situations.
• Handle problems, complaints, conflicts, and emergencies amongst patrons.
• Performing Vessel/Boat Rescues (ask me about my scar).

Additionally I also instructed with the Junior Lifeguard Program (Summer Camp),

• Oversight of 30-40 children from ages 9-15.
• Teach beach safety, oceanography, marine biology, basic medical aid, and lifeguard duties.
• Organize physical workouts as well as fun games.
• Plan and organize two field trips per session, along with a competition with over 2000 competitors.
• (So I am very experienced with maintaining calm and order in an extremely chaotic environment)