Zack Swan
VP, Marketing
Tampa,FL
Summary
Dynamic Senior Executive with extensive sales, retail, product marketing, and personnel management expertise. Proven track record of scaling brands, driving growth, and enhancing customer loyalty through innovative strategies. Successfully scaled from a single retail location with $10 million in revenue to over 150 locations, supporting the company through an IPO and achieving a market capitalization exceeding $2 billion. Adept at brand development, growth marketing, and building high-performing teams to deliver exceptional results in fast-paced environments. Expert in leveraging data analysis and digital marketing to boost revenue and customer retention. A visionary leader focused on innovation, keeping brands at the forefront of new market dynamics and ensuring sustained competitive advantage.
Overview
11
11
years of professional experience
2
2
Certificates
Work History
VP, Retail Marketing
Verano
12.2022 - 12.2024
- Directed a team of 14 in overseeing retail marketing for 150+ locations across 13 states, driving over $700 million in annual sales.
- Designed and executed campaigns, digital marketing strategies, customer acquisition/retention programs, and product launches while achieving industry leading bench marks in conversion and attribution.
- Achieved positive ROAS and significantly reduced CAC while managing an 8-figure marketing budget across multiple digital media channels.
- Conceptualized and launched the cannabis industry’s first paid membership program and digital wallet, setting a benchmark for innovation.
- Developed first Marketing KPI framework leading to increase in revenue attribution and channel conversion across paid media, email, SMS, and push.
National Director, Retail Marketing
Verano
10.2021 - 12.2022
- Managed marketing integration of nearly $1 billion in Mergers and Acquisitions across multiple companies post-IPO.
- Scaled portfolio from 32 locations to over 80 within 18 months.
- Integrated and consolidated seven newly acquired brands seamlessly into marketing strategies, ensuring cohesive storytelling and brand identity.
- Reduced operational costs through diligent expense tracking and identifying areas for improvement or consolidation.
- Developed comprehensive budget plans, ensuring accurate financial forecasting and responsible resource allocation.
Director of Sales and Marketing
AltMed
06.2020 - 10.2021
- Analyzed sales and marketing data for improved strategies.
- Streamlined internal processes for improved efficiency within the Sales and Marketing department, reducing costs while maintaining productivity levels.
- Expanded the product portfolio from ten unique SKUs to over 30 in 24 months.
- Increased sales revenue by implementing innovative marketing strategies including a loyalty program that scaled to over 120k members.
- Successfully scaled business from one location to 38 locations when the company was acquired.
Regional Sales Manager
AltMed
10.2018 - 06.2020
- Developed and maintained positive relationships with physicians in assigned sales territories.
- Organized regular sales meetings, providing comprehensive updates on regulatory changes and new product developments.
- Managed team of 3 regional sales representatives and consistently achieved traffic growth
Sales Director
AltMed Arizona
10.2017 - 10.2018
- Managed all sales activities for wholesale customers including revenue forecast, pricing strategies, and business development.
- Developed customer portfolio of over 70 accounts achieving 80% market penetration.
- Conducted dispensary pitches and vendor days for entire portfolio of MUV and Wana products including flower, topicals, concentrates, vapes, and edibles.
- Led coordination of all marketing activities for both wholesale and retail business.
- Hired, trained and built high-performing team of sales representatives
- Optimized sales operations by streamlining processes, implementing CRM systems, and developing comprehensive training programs for new hires
Director of Sales Operations
Full Harvest
09.2016 - 09.2017
- Developed sales systems and strategies in conjunction with CEO for seed funded start-up company.
- Successfully navigated angel fund raising round through $1.5 million dollar series A.
- Managed all sales related activities including business development, revenue forecast, supply contracts and pricing models.
- Oversaw all day to day operations including sales, logistics, and daily accounting.
- Created company wide sales playbook for quickly on-boarding business development reps and scaling company’s over-all sales growth
- Lead communication and work flows between tech team and operations.
- Designed and implemented streamlined e-commerce processes through effective project management
Director, International and Halal Sales
Iowa Premium Beef
11.2014 - 09.2016
- Directed all international sales, including market strategies, market research, business development, relationship management, and brand launching.
- Designed international procedures for export, production, and QA processes.
- Assisted in international and domestic marketing strategy and design, covering digital, print, and social media.
- Integral member of management team of technologically leading start-up company, shaping culture, mission, and vision of the company and its future.
- Generated 25% of company’s overall sales from over 70 accounts, including domestic food service and retail accounts, and exports to Asia, Middle East, Central and South America, and the Caribbean.
- Generated sales exceeding $160 million during tenure.
Regional Marketing Manager
Sysco International Food Group
07.2013 - 11.2014
- Managed 38 accounts representing 22 countries, primarily in the Middle East and Asia, while acting as a country and regional specialist on product importation requirements.
- Primary customer contact responsible for coordinating activities among inland, ocean, and air logistics, product procurement, international documentation, and supply chain operations support teams.
- Successfully produced sales for multi-unit food service and distributor relationships, totaling $28 million for FY 2014.
- Served as International Brand Champion for several brands, overseeing new market rollouts, product sourcing, and consultation on market intelligence and regulations.
- Led projects on process efficiency and optimization, including implementing an accessorial charge optimization process that recovered $335,000 in lost revenue.
Education
Bachelor of Arts - International Relations
05.2001 -
Minor in Arabic
MBA -
05.2001 -
- Completed professional development in Data Analytics
Skills
Team Leadership
Timeline
Foundations of Digital Marketing and E-commerce
11-2024
Monday.com Administrator
08-2023
VP, Retail Marketing - Verano
12.2022 - 12.2024
National Director, Retail Marketing - Verano
10.2021 - 12.2022
Director of Sales and Marketing - AltMed
06.2020 - 10.2021
Regional Sales Manager - AltMed
10.2018 - 06.2020
Sales Director - AltMed Arizona
10.2017 - 10.2018
Director of Sales Operations - Full Harvest
09.2016 - 09.2017
Director, International and Halal Sales - Iowa Premium Beef
11.2014 - 09.2016
Regional Marketing Manager - Sysco International Food Group
07.2013 - 11.2014
Boston University - Bachelor of Arts, International Relations
05.2001 -
Villanova University - MBA,
05.2001 -
Additional Information
Passionate golfer who dreams of one day making it on the Senior tour.
Proud Girl Dad.
90's Hip-hop aficionado - Wu-Tang Forever.
Aspiring Stoic.
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