Zackary Forsythe

Expert in market trend analysis and customer preference evaluation, leading to the development of targeted marketing strategies. Proven experience in conducting thorough market research and interpreting data to drive informed business decisions. Strong analytical problem-solving skills and ability to communicate complex information clearly. Achievements include enhanced product positioning and increased brand visibility through strategic insights and market analysis.

• Led Full-Scale Tide Campaign Proposal for NSAC Developed and executed a comprehensive marketing campaign for Tide as part of the National Student Advertising Competition (NSAC). This included in-depth consumer research, strategy development, and the creative execution of an integrated marketing plan. This project sharpened my skills in visual storytelling, consumer engagement, audience targeting, and data-driven content planning, while simulating a real-world agency experience.
• Strategic Intern at SKC Group As a Social Media Marketing Intern at SKC Group, I contributed to both internal and client-facing projects. I was responsible for scheduling and managing content calendars, brainstorming campaigns, writing brand-aligned captions, and supporting influencer outreach. I helped boost engagement by tailoring posts to platform-specific trends and audience behavior, skills praised by the Creative Director for my initiative, adaptability, and team-focused attitude.
• Four Years of Academic Media Training Graduated with a Bachelor's in Journalism and Media Studies with concentrations in public relations and advertising from UNLV. My coursework and capstone projects equipped me with strong foundations in campaign strategy, PR writing, media ethics, audience analytics, and cross-platform communication. This education allowed me to approach marketing challenges with both a creative and analytical mindset.

References available upon request.