Marketing Manager on the Commercial Health Team. Responsible for all Regional Marketing activities in the East, Midwest/Texas, and South Regions.
Growth marketing role, focused on boosting brand awareness and increasing net new members in defined territory. Responsible for bringing new concept to market (membership based primary care).
>100% to goal for new member sign-ups in 2023 (operating under team goal across all markets, rather than individual market based goals).
Key contributor on 2 confidential "Amazon Special Projects".
Create and implement multi-tiered, hyperlocal marketing strategies/plans within each individual assigned market (responsible for 15+ markets).
Manage marketing relationships with Health System Partners, including but not limited to: The Ohio State University Wexner Medical Center, Duke Health, and Hartford Healthcare.
Train One Medical office staff (physicians, nurses, ancillary support) on how to locally promote new membership sign-ups on an office/location level.
Partnerships Manager- Expansion/Growth
Capsule
04.2022 - 02.2023
Responsible for bringing a new concept (digital pharmacy) to market at a fast paced/rapidly growing start-up.
Full cycle sales role with focus on targeting tele-health/virtual care organizations. Commonly selling into c-suite with national partners.
Percent to goal: April 140%, May 110%, June 160%, July 600%, August 6360%, September 3523%, October 2692%, November 3200%, December 650%, January (trending) 700%. Goals increasing/targets changing constantly.
Top performing Partnerships Manager on Expansion Team (across all markets) July-January (based on % to goal/ total customers).
Successfully launched/pioneered Capsule "Provider/Influencer" Instagram outreach program before passing off to central marketing team.
Tasked with leading West Coast Regional "Prospecting and Outreach" training for Partnerships Team. Focused on educating team on tools/tech that make top of the funnel activities more efficient/effective.
Medical Sales Representative
VITAS Healthcare
03.2021 - 04.2022
Full cycle medical sales role with the responsibility of educating health care providers/staff and organizations about the medicare hospice benefit/VITAS service offerings. Goal to drive patient referrals.
Successfully implemented and grew multi-million dollar "Inpatient Hospice" contract at 3 hospitals in Orange County with KPC Health System's c-suite team. Performed all staff education (from c-suite down to every individual unit/department).
Percent to goal: Q2 107%, Q3 145%, Q4 102%, Q1 150%, Q2 (trending before leaving company) 170%.
6x "Rock-star of the month" award recipient.
2021 "Strategic planning" award recipient.
2021 "Phase 3 leadership" award recipient.
Registered Nurse
Various (Hospital And Outpatient)
07.2018 - 03.2021
Worked in various different nursing roles in the following areas: Pre-op, Operating Room, and Post Anesthesia Care Unit.
3x "Patient satisfaction" award recipient at Chapman Global Medical Center.
Created a pre-operative assessment tool which was implemented hospital-wide. Decreased RN assessment time by 50% to improve efficiency (increasing the amount of total surgeries completed daily).
Promoted to Operating Room charge nurse after only 2 years.