Zah-Rah LaTour
Marina,CA
Summary
An enthusiastic Business Marketing student passionate about the beauty and fashion industry. Skilled in complex negotiation, event organizing, and digital media. Aiming to contribute innovative marketing strategies and drive brand growth.
Overview
3
3
years of professional experience
Work History
Professional Fudraiser
DMI International Group
06.2022 - 12.2022
- I collaborated extensively with our ASPCA client, focusing on expanding their reach and advancing their noble mission of animal welfare. My role was instrumental in strategizing and implementing initiatives that amplified their impact on aiding animals in need.
Co-founder and Lead
Monterey County Youth Summit
09.2020 - 06.2022
- Co-founded the Monterey County Youth Summit
- Served as Lead Organizer and Moderator for 1st Annual and 2nd Annual
- Delegated assignments and logistics to committee members
- Outsourced marketing to young students of color
- Helped over 200 youth in virtual attendance
- Collaborated with higher education and k-12 institutions
- Recruited 6 student collaborators for 1st Annual and 2nd Annual
- Supplied student collaborators with professional mentors from the Monterey County area
- Developed marketing materials and campaigns to boost brand awareness and customer engagement.
Research Assistant
Helen Rucker Center For Black Excellence
08.2020 - 06.2022
- Performed statistical, qualitative, and quantitative analysis.
- Worked both independently and collaboratively in fast-paced laboratory environment.
- Reviewed documents and data to identify trends and patterns.
- Maintained up-to-date records of research activities and results for future reference.
- Served as a student liaison
- Founding member of the African Heritage Research Collaborative
- Researched the mental health and development of Black students
- African Heritage Research Collaborative (AHRC) Spring 2020 - Spring 2022
- “I still managed to get through it”: Barriers and Facilitators to Black Students’ Academic Success During COVID-19
Social Media Manager
California State University Monterey Bay
09.2020 - 05.2022
- I managed the Instagram account for this program, overseeing its content creation and engagement strategies. Additionally, I played a pivotal role in the team's design projects, contributing innovative ideas and implementations. My responsibilities also included curating events and spearheading discussions with the board at CSUMB, demonstrating strong leadership and organizational skills.
Researcher
California State University, Monterey Bay
08.2019 - 05.2022
- Collaborated with other researchers both in-person and virtually.
- Analyzed qualitative and quantitative data using data analysis tools to identify and validate research conclusions.
- I spearheaded a research initiative to foster progress within my community, with a particular focus on the Black community. This involved a detailed analysis of relevant statistics, providing insightful data that could be leveraged to drive positive change and development.
Education
Bachelor of Arts - Marketing
California State University - Monterey Bay
Seaside, CA05.2024
Skills
- Complex Negotiation
- Digital Media
- Event Organizing
- Strategic Planning
- Program Development
- Project Management
Accomplishments
- Recipient of the 2022 Black Excellence Award for work with Helen Rucker Center
Leadership
Resident Advisor, Student Housing and Residential Life, Seaside, CA Fall 2021- Spring 2022
● Promoting learning and living goals by creating a community for 70 residents
● Engaging cultural perspectives of residents and the surrounding community as a part of
the theme of the floor
● Fulfilling Resident Advisor duties of being on call, conflict managing, and creating
relationships between residents.
Dean’s List, California State University, Monterey Bay, Seaside, CA Fall 2019 - Spring 2021
● Academic-based award for receiving a 3.5 GPA and above each semester, where my excellence in classes was acknowledged by the Dean for the College of Arts, Humanities, and Social Sciences
Vice President of Black Student Union,
Fall 2021 - Spring 2022
Breckenridge Grand Vacations - Breckenridge, CO
- In charge of setting dates for events.
- Corresponding with advisers and members of upcoming events and meetings.
- Head of Public Relations between the Black Student Union and the student body.
- In charge of the volunteer program.
Timeline
Professional Fudraiser
DMI International Group
06.2022 - 12.2022
Co-founder and Lead
Monterey County Youth Summit
09.2020 - 06.2022
Social Media Manager
California State University Monterey Bay
09.2020 - 05.2022
Research Assistant
Helen Rucker Center For Black Excellence
08.2020 - 06.2022
Researcher
California State University, Monterey Bay
08.2019 - 05.2022
Bachelor of Arts - Marketing
California State University - Monterey Bay
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