Zahraa Parekh
Summary
▪ Product Marketing acquisition and integration lead for Workfront into Adobe
▪ Created "Test & Learn" program to improve market positioning and messaging at Adobe Workfront
▪ Developed “Land & Expand” strategy to penetrate new and existing buying centers at Adobe Workfront
▪ Developed Win/Loss program across all product sets at both CoreLogic and Mavenlink
▪ Created GTM process at Adobe Workfront, Singularity, and Mavenlink to support agile development
Overview
11
11
years of professional experience
1
1
Certification
Work History
Director, Product Marketing
Guild
11.2022 - Current
- Define positioning, messaging, and GTM that communicates the value of components of our career mobility solution to partners
- Lead GTM strategy and execution for new solutions and capabilities by building differentiated, strategic narratives for the sales, client services, marketing, and other teams to disseminate
- Conduct discovery to define and prioritize problems to be solved; work with product and solutions teams to build hypothesized solutions
Group Manager, Product Marketing
Adobe
02.2020 - 11.2022
- Lead team responsible for go-to-market strategy and execution of Adobe Workfront
- Partner with product management, marketing, and sales teams to increase market adoption through
sales enablement, pipeline generation, and voice of the customer - Identify expansion opportunities within new and existing buying centers through competitive and
market research
Senior Product Marketing Manager
Singularity University
03.2019 - 01.2020
- Lead team responsible for go-to-market strategy and sales enablement for the b2b product portfolio
- Define product positioning, packaging, and pricing for new consumer offerings
- Leverage customer insights to support customer acquisition and retention
Senior Product Marketing Manager
Mavenlink
05.2017 - 11.2018
- Own and manage the product launch process for new services, features, and products
- Conduct competitive analysis and develop win/loss program to inform marketing, sales, and product
strategy - Define product messaging, personas development, competitive positioning, and product architecture
Marketing and Sales Enablement Manager
CoreLogic
07.2015 - 05.2017
- Architect various cross-product collateral like sales playbooks, solutions dialogues, product
presentations, and case studies - Develop win/loss program to influence competitive strategy and product positioning
- Work cross functionally to measure sales effectiveness and implement programs to drive growth
Product Manager
Experian
11.2012 - 02.2014
- Work with engineering and marketing teams to develop and launch new product offerings
- Coordinate client projects with the support internal functional areas to ensure customer satisfaction
- Measure product performance and recommend product or marketing modifications to maximize value and increase product penetration
Education
MBA -
California State University - Fullerton
Fullerton, CABachelor of Science - Business Management
California State University - Fullerton
Fullerton, CASkills
- Team Leadership
- Competitor & Market Analysis
- Cross-Functional Collaboration
- Integrated Marketing Communications
- New Product Launch
- GTM Process Development
- Product Branding & Positioning
- Sales Enablement
- Voice of the Customer
- Win/Loss Analysis
Certification
- Agile Marketing Certification from ASPE Training, a division of Fortis College
- Pragmatic Marketing Course from Pragmatic Training, Level One PMC I
Timeline
Director, Product Marketing
Guild
11.2022 - Current
Group Manager, Product Marketing
Adobe
02.2020 - 11.2022
Senior Product Marketing Manager
Singularity University
03.2019 - 01.2020
Senior Product Marketing Manager
Mavenlink
05.2017 - 11.2018
Marketing and Sales Enablement Manager
CoreLogic
07.2015 - 05.2017
Product Manager
Experian
11.2012 - 02.2014
MBA -
California State University - Fullerton
Bachelor of Science - Business Management
California State University - Fullerton
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