Zahra Sarkar Waliji
Project Manager-Marketing
Levittown,United States
Summary
Insightful Project Manager with 5 years' experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging to increase revenue and company visibility.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
4
4
Languages
Work History
Project Manager- Marketing
Azam Media Limited
Dar Es Salaam, Tanzania
06.2014 - 07.2018
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
- Circulated digital marketing content (Facebook, Twitter and Instagram) on all 150 channels on AzamTV set top box to international branches in Kenya, Uganda, Rwanda, Ghana, and Sierra Leone.
- Communicated and worked closely with 80 plus international partners to obtain marketing materials and prepare plans to promote each new channel and content acquired.
- Managed and supervised aspects of marketing for projects such as broadcasting the Olympics, La Liga and FIFA from start to end.
- Acted as communication liaison for international branches on all ongoing marketing campaign at headquarter office.
- Managed day to day activities and updates on AzamTV website (azamtv.com)
- Administered seasonal promotional campaigns using management software (Magnaquest) for international branches.
- Prepared advertising material to promote increase in sales of products by 20% every quarter and to increase company visibility.
- Built relationships with sales departments, advertising agencies, media, and radio partners for product and services promotions.
- Collaborated with graphic designers and animators in editing of layouts, audio, video and written promotional materials to meet specific standards required by the projects.
- Led a team of 8 people to help them achieve campaign goals.
Trainee/Intern
Azam Media Limited
Dar Es Salaam, Tanzania
04.2013 - 05.2014
- Assisted the COO and Marketing Manager in implementing daily marketing campaigns.
- Communicated with external media partners (TV, Radio and Newspapers) to discuss promotion of product and services offered by the company.
- Shadowed senior team members to learn all related jobs
- Attended training courses to build understanding of processes, techniques and industry
Education
Bachelor’s - Business Management
Financial Training Institute
Dar Es Salaam, Tanzania 01.2013 - 12.2016
Certificate - Graphic Design
Power Computers
Dar Es Salaam, Tanzania 01.2013 - 01.2013
Skills
MS Office
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
The way to get started is to quit talking and begin doing.
Walt Disney
Timeline
Project Manager- Marketing
Azam Media Limited
06.2014 - 07.2018
Trainee/Intern
Azam Media Limited
04.2013 - 05.2014
Bachelor’s - Business Management
Financial Training Institute
01.2013 - 12.2016
Certificate - Graphic Design
Power Computers
01.2013 - 01.2013
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