Zahra Sarkar Waliji
Project Manager-Marketing
Levittown,United States
Summary
Insightful Project Manager with 5 years' experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging to increase revenue and company visibility.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
4
4
Languages
Work History
Project Manager- Marketing
Azam Media Limited
Dar Es Salaam, Tanzania
06.2014 - 07.2018
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
- Circulated digital marketing content (Facebook, Twitter and Instagram) on all 150 channels on AzamTV set top box to international branches in Kenya, Uganda, Rwanda, Ghana, and Sierra Leone.
- Communicated and worked closely with 80 plus international partners to obtain marketing materials and prepare plans to promote each new channel and content acquired.
- Managed and supervised aspects of marketing for projects such as broadcasting the Olympics, La Liga and FIFA from start to end.
- Acted as communication liaison for international branches on all ongoing marketing campaign at headquarter office.
- Managed day to day activities and updates on AzamTV website (azamtv.com)
- Administered seasonal promotional campaigns using management software (Magnaquest) for international branches.
- Prepared advertising material to promote increase in sales of products by 20% every quarter and to increase company visibility.
- Built relationships with sales departments, advertising agencies, media, and radio partners for product and services promotions.
- Collaborated with graphic designers and animators in editing of layouts, audio, video and written promotional materials to meet specific standards required by the projects.
- Led a team of 8 people to help them achieve campaign goals.
Trainee/Intern
Azam Media Limited
Dar Es Salaam, Tanzania
04.2013 - 05.2014
- Assisted the COO and Marketing Manager in implementing daily marketing campaigns.
- Communicated with external media partners (TV, Radio and Newspapers) to discuss promotion of product and services offered by the company.
- Shadowed senior team members to learn all related jobs
- Attended training courses to build understanding of processes, techniques and industry
Education
Bachelor’s - Business Management
Financial Training Institute
Dar Es Salaam, Tanzania 01.2013 - 12.2016
Certificate - Graphic Design
Power Computers
Dar Es Salaam, Tanzania 01.2013 - 01.2013
Skills
MS Office
Public and Media Relations
Budgeting and Allocation
Corporate Communications
Strategic planning
Marketing and advertising
Campaign management
Decision Making
Google Drive, Doc and Sheets
Adobe Creative suit
Project manager supervision
Digital marketing proficiency
Managerial skills
Project plan development
Online and traditional marketing
Assigning projects
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
The way to get started is to quit talking and begin doing.
Walt Disney
Timeline
Project Manager- Marketing
Azam Media Limited
06.2014 - 07.2018
Trainee/Intern
Azam Media Limited
04.2013 - 05.2014
Bachelor’s - Business Management
Financial Training Institute
01.2013 - 12.2016
Certificate - Graphic Design
Power Computers
01.2013 - 01.2013