Zahria Harvey
Dallas,TX
Summary
Strategic marketing and events professional with 7+ years of experience delivering high impact brand activations, large scale event production, and cross functional campaign execution for leading organizations including Cartoon Network, HBO Max, Adult Swim, The Home Depot, and GirlTREK. Skilled in managing multi million dollar budgets, leading diverse teams, and aligning creative, logistics, and media to execute seamless experiences for audiences of 1,000+. Known for merging creativity with operational rigor by developing run of show docs, overseeing vendor negotiations, tracking KPIs, and leading paid media strategy. Brings a deep understanding of audience engagement, end to end event execution, and brand storytelling across digital and in person spaces. Adept at turning complex visions into a structured, scalable, and impactful results.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Sr. Analyst Retail Media
Home Depot
07.2024 - Current
- Oversaw multi million dollar media budgets across national brand partners, supporting strategic planning and campaign execution aligned with in store promotions and customer engagement initiatives across 2,000+ store locations.
- Led quarterly and monthly business reviews (QBRs/MBRs) with internal stakeholders and external supplier teams to report on performance, identify any operational bottlenecks, and recommend data backed solutions for future planning.
- Produced executive level reports and real time dashboards to analyze media effectiveness, in store impact, and return on ad spend, supporting C-suite decision making and margin optimization.
- Partnered with internal teams and third-party vendors to execute high visibility campaigns, ensuring alignment with corporate standards, operational timelines, and regulatory compliance.
Brand Experience & Events Manager
GirlTREK
06.2024 - Current
- Directed planning and on site execution for large scale national events with 1,000+ attendees in collaboration with the NBA, WNBA, TED, and Allstate Foundation, ensuring smooth coordination of logistics, vendor operations, AV setup, and run of show delivery.
- Led and managed a cross functional team of 8 staff and contractors, including event coordinators, creatives, and ops leads by providing clear direction, feedback, and alignment across timelines and logistics.
- Oversaw full cycle event management including site/venue selection, vendor contracting, permitting, floorplan design, transportation, catering, and crisis management for multi city community activations.
- Led cross functional teams including florists, creative vendors, culinary partners, and contractors, aligning all touchpoints with brand standards and customer expectations.
- Developed and managed six figure event budgets with strong cost controls, achieving savings without compromising premium guest experience.
- Ensured regulatory compliance (venue contracts, public permits, insurance, health & safety), and implemented emergency/safety protocols across events.
- Maintained high guest satisfaction by optimizing attendee flow, ambiance, and hospitality experience from preregistration through post event communications.
- Coordinated brand aligned merch collections, directed vendor sourcing, production timelines, and styled campaign photoshoots to support product rollouts.
- Led integrated campaign strategy and social rollouts (IG, TikTok, Facebook, internal app), overseeing calendars, content development, and team deliverables to support nationwide engagement.
Marketing Coordinator
WarnerBros.Discovery
08.2021 - 09.2023
- Executed large scale brand activations for Cartoon Network, Adult Swim, and HBO Max, including ComicCon, industry summits, confrences and experiential fan events.
- Managed event budgets of $750K+, overseeing end to end logistics including venue selection, AV, F&B, vendor contracts, and staffing.
- Coordinated cross functional teams to align creative, production, legal and marketing deliverables with event timelines and brand standards.
- Developed and executed paid media strategies across digital, social, and influencer channels to drive event attendance and brand engagement.
- Created detailed event briefs and ROS documents, ensuring clarity across multiple departments to create a seamless onsite execution.
- Monitored KPIs and post event data to analyze performance, contributing to a 102% improvement in campaign ROI year over year. And creating post event decks to discuss our success and collect feedback
Senior Project Coordinator
American Sesh
12.2022 - 03.2023
- Orchestrated show-stopping events, fueling brand growth and community engagement.
- Masterfully navigated logistics, marketing, and promotion intricacies, delivering seamless experiences.
- Efficiently managed schedules, coordinated with vendors, ensuring flawlessly executed guest journeys.
- Collaborated closely with the creative team to develop impactful promotional content and strategies.
- Spearheaded the curation of dynamic social media content, strategically posting engaging material.
- Drove sustained community engagement, propelling the follower count from 1 to over 10,000 within two weeks.
- Achieved standout success in launching and growing social media profiles, contributing to brand presence.
- Lead and mentor junior project coordinators to ensure successful project delivery and professional growth.
- Create and maintain comprehensive project documentation, including project schedules, budgets, and status reports, ensuring all stakeholders have access to up-to-date information and can track project progress efficiently.
- Collaborate with cross-functional teams to develop comprehensive marketing strategies that align with business goals and drive brand awareness.
Content Production Lead Intern
Media Girls Network
10.2020 - 07.2021
- Spearheaded actionable social media insights to optimize content impact and increase demand.
- Forged partnerships with marketing teams to align objectives, enhancing social media and content strategies.
- Managed end-to-end PR content development for prestigious brands (TVOne, Sheen Magazine, Essence).
- Conducted high-profile virtual interviews with A-list celebrities, elevating brand visibility.
- Coordinated impactful events, managing logistics, budgets, and liaising with influential figures.
- Developed and executed innovative content campaigns aligning with brand goals and objectives.
- Collaborated with cross-functional teams to drive marketing strategies, ensuring cohesive brand presence.Strategic collaborator, partnered with marketing teams to align objectives and enhance social media strategies.
- Track record of driving content excellence, ready to infuse innovation and strategic prowess into marketing management roles.
- Collaborate with influencers and other external partners to develop and execute innovative content collaborations that align with brand values and target audience interests.
- Stay updated on industry trends and emerging technologies to bring new ideas and innovative approaches to content production.
Education
Pursued Degree - Marketing
Hampton University
01-2021
High School Diploma -
Crossroads College Preparatory School
05-2017
Skills
- Event Planning & Execution
- Budget Management & Forecasting
- Vendor Sourcing & Contract Negotiation
- Cross Functional Team Leadership
- Guest Experience & Brand Activation
- Paid Media & Campaign Management
- KPI Tracking & Performance Reporting
- Strategic Marketing & Communications
- ROS & Event Brief Development
Certification
- Pinterest Media Planning Certification
- Meta Media Buying Certification
Timeline
Sr. Analyst Retail Media
Home Depot
07.2024 - Current
Brand Experience & Events Manager
GirlTREK
06.2024 - Current
Senior Project Coordinator
American Sesh
12.2022 - 03.2023
Marketing Coordinator
WarnerBros.Discovery
08.2021 - 09.2023
Content Production Lead Intern
Media Girls Network
10.2020 - 07.2021
Pursued Degree - Marketing
Hampton University
High School Diploma -
Crossroads College Preparatory School
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