Overview
Work History
Education
Skills
Individual Project
Timeline
Generic

Zaiqing Ni

Queens

Overview

4
4
years of professional experience

Work History

Entertainment PR Intern

FYI Brand Group
New York
05.2025 - 08.2025
  • Drafted press releases, media alerts, press break summaries, and regularly updated client pitch materials, and informational one-sheets.
  • Conducted competitive media research and identified relevant journalists to support earned media outreach.

Social Intern

Publicis Groupe
Shanghai
05.2024 - 08.2024
  • Market Research: Authored media monitoring reports for Jaguar Land Rover automotive brands, covering industry, competitor, and cross-industry news, resulting in 16 visual reports.
  • Creative Planning: Developed content for Jaguar Land Rover's social media, managed new product-related releases, optimized WeChat channel framework.
  • Event Marketing: Planned and executed the Shanghai FE campaign, coordinating event logistics, and 10 media interactions. Anticipated potential media questions and produced 3 versions of prepared responses. Collaborated on FE event merchandise, designing a bilingual magazine from concept to print, capturing race highlights and key milestones, achieved 100% satisfaction from both the client and media partners.

Public Relationship Intern

Shanghai E&A PR Consulting Company
Shanghai
06.2023 - 08.2023
  • Product Management: Managed PR work for 2 fashion brands in China, coordinating launches and managing 300+ AIGLE samples. Streamlined seasonal inventory processes with 1,000+ data points.
  • Market Strategy Development: Developed AIGLE's China market entry and promotion strategy, including crafting the brand story, defining social media content, selecting KOL partnerships, and choosing social media channels.
  • Celebrities Coordination: Managed celebrity wardrobe requests for top stars (e.g. Youting Zhao, Zhengting Zhu), coordinating over 100+ garment handovers, aligning outfits with celebrity styles, while maintaining accurate inventory records.
  • Social Media Campaigns: Orchestrated Wu Lei & Zegna's Paris Fashion Week exposure, collaborating with 15 influencers and 10 magazines, driving impactful social media presence.

President, PR Department in Student Value Center

New Epoch HS
09.2021 - 09.2022
  • Planned the Diderot Knowledge Contest with over 50 participants, coordinated the schedule, judges selection and invitation.
  • Led a team of 6 in expanding recruitment efforts for the Student Value Center. Oversaw the creation and presentation of promotional posters and presentations.

Education

Bachelor of Science - Media, Culture, and Communication, Minor in Business of Entertainment, Media and Technology

New York University
USA
05.2026

Skills

  • Microsoft Office
  • Final Cut Pro
  • Premier Pro
  • Audition
  • Dreamweaver
  • Photoshop
  • Canva

Individual Project

Social media content creator: 

  • Analyzed the content incentive mechanisms on global social platforms and developed a personal IP-based account.
  • Built an overseas fashion nail account. Conducted content creation and planning, producing 31 pieces of content by analyzing top-performing accounts in the same vertical, resulting in 35,000 views,14,000 likes.
  • Monitored account data and optimized strategies based on traffic performance. Secured commercial collaborations with brands, including North American nail studios.

Timeline

Entertainment PR Intern

FYI Brand Group
05.2025 - 08.2025

Social Intern

Publicis Groupe
05.2024 - 08.2024

Public Relationship Intern

Shanghai E&A PR Consulting Company
06.2023 - 08.2023

President, PR Department in Student Value Center

New Epoch HS
09.2021 - 09.2022

Bachelor of Science - Media, Culture, and Communication, Minor in Business of Entertainment, Media and Technology

New York University

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