Zaire Thompson
West New York,NJ
Summary
Dynamic young professional passionate about analytics and leveraging data for revenue growth. Seeking a challenging full-time role to apply strong technical skills, time management, and problem-solving abilities. Proficient in SQL, data analysis, and visualization tools.
Overview
4
4
years of professional experience
Work History
Programmatic and Data Solutions Analyst
WebMD
03.2022 - Current
- Leveraged data manipulation and visualization tools to extract actionable insights. Communicated these insights to clients and internal teams, enhancing decision-making efficiency.
- Played a pivotal role in a critical data migration project, ensuring seamless transition and accuracy in handling extensive datasets.
- Spearheaded revenue recognition processes for programmatic channels, consistently managing monthly revenues exceeding $1 million.
- Crafted highly-targeted, first-party custom audiences within WebMD's data management platform, optimizing ad targeting and performance.
- Ensured the integrity of 3rd party data usage by diligently reporting to data management platforms and partners, maintaining data compliance standards at all times.
Programmatic Media Coordinator
Harmelin Media
10.2021 - 03.2022
- Orchestrated end-to-end execution, management, and optimization of high-impact programmatic media campaigns for agency clients, with annual budgets exceeding $2.5 million.
- Delivered regular, personalized insights to clients, showcasing performance metrics, optimization strategies, and untapped opportunities, ensuring maximum ROI and client satisfaction.
- Managed the seamless delivery of creative assets, insertion orders, and all pertinent campaign documentation, ensuring flawless campaign launches and alignment with client objectives.
- Actively participated in knowledge-sharing sessions, fostering a culture of continuous learning and contributing to the development of new strategies for enhanced campaign performance and optimization.
Marketing Intern
JPL Creative
01.2021 - 05.2021
- Collaborated closely with the Director of Marketing to conceptualize, monitor, and refine digital dashboards. Vigilantly tracked trends and promptly reported findings, ensuring data-driven decision-making.
- Spearheaded research initiatives to assess and benchmark JPL Creative's digital competitors. Gathered critical insights to inform project strategies and provide valuable reference points.
- Teamed up with marketing managers and the internal graphic design unit to craft and refresh digital pages for jplcreative.com, dvinci.com, and diverse client portfolios, enhancing digital presence and user engagement.
- Analyzed campaign performance data to distill actionable insights. Provided clients with valuable, data-driven recommendations, fostering informed decisions and continuous improvement.
Fiscal Assistant
Department Of Human Services
05.2019 - 01.2020
- Diligently recorded financial transactions using departmental fiscal logs, ensuring accuracy and accountability in financial management.
- Maintained comprehensive files for all departmental funds, facilitating streamlined access to financial data for effective decision-making.
- Demonstrated professionalism in responding to written and verbal inquiries and requests from staff, administrators, and external organizations, fostering positive and productive relationships.
- Managed confidential information, demonstrating a high level of discretion in handling sensitive internal and external data to maintain the organization's trust and compliance standards.
Education
Master of Science - Data Analytics | Concentration: Marketing
American University
Washington, DC2023
Bachelor of Arts - Telecommunications And Media Industries
The Pennsylvania State University
University Park, PA2021
Skills
- Adaptability
- Analytics
- Business Acumen
- Collaboration
- Data-Driven Decision Making
- Data Visualization
- Excellent Communication
- Microsoft Excel
- R
- Reporting
- SQL
- Time Management
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Programmatic and Data Solutions Analyst
WebMD
03.2022 - Current
Programmatic Media Coordinator
Harmelin Media
10.2021 - 03.2022
Marketing Intern
JPL Creative
01.2021 - 05.2021
Fiscal Assistant
Department Of Human Services
05.2019 - 01.2020
Master of Science - Data Analytics | Concentration: Marketing
American University
Bachelor of Arts - Telecommunications And Media Industries
The Pennsylvania State University