Zakeerah Cooper
Montclair
Summary
Creative and solutions-oriented digital media professional with a master’s in communications and media (digital media) and hands-on experience in digital marketing, content strategy, and compliance—focused project support. Skilled in tailoring communication to diverse digital aptitudes, managing cross-functional collaborations, and producing detailed reports and audits for digital platforms. Adept at blending technical knowledge with storytelling, while maintaining brand integrity and program guideline compliance. Seasoned Multimedia Journalist with many years of journalism experience. Adept at incorporating editorial feedback and remaining calm and productive under pressure. Successful at creating unique and dynamic content and conducting in-depth research.
Overview
2
2
years of professional experience
Work History
Freelance Multimedia Journalist / Reporter
Self-Employed
Remote & On-site
09.2023 - Current
- Produced multimedia packages for digital outlets, ensuring compliance with editorial guidelines and brand voice.
- Managed content dissemination across social platforms while monitoring performance metrics.
- Built audience engagement strategies based on analytics and platform trends.
Media Production Teacher
Marion P Thomas
Newark
08.2024 - 06.2025
- Tailored communication to meet digital aptitude of diverse learners, supporting digital storytelling, content marketing, and media literacy.
- Created structured reporting tools and project trackers for student assignments, mirroring professional content management practices.
- Mentored students on building digital content that adhered to branding and platform-specific guidelines.
- Produced and distributed digital learning materials, ensuring accessibility and consistency across platforms.
Digital Marketing Associate / Specialist
Freelance
Remote
05.2023 - 01.2024
- Tracked and reported on client websites and social platforms, ensuring compliance with brands guidelines, assets, and tracking codes.
- Created reports and presentations on campaign performance for clients, highlighting insights and actionable next steps.
- Independently managed projects and communicated with internal teams, vendors, and clients to deliver updates and resolve issues.
- Conducted ad hoc audits of client websites and social media content to ensure technical accuracy, SEO integration, and brand alignment.
- Assisted in troubleshooting technical issues across CMS platforms, collaborating with IT contacts when necessary.
- Key Achievements:
- Increased client organic website traffic by 35% over 6 months through SEO optimization and compliance-focused updates.
- Led social campaign that boosted engagement rates by 25%.
Education
Master of Arts - Communications and Media (Digital Media Focus)
Rutgers University
New Brunswick, NJ01.2025
Bachelor of Arts - Literature (Focus on Media Writing)
Rutgers University
New Brunswick, NJ01.2023
Skills
- Digital Marketing Strategy
- Brand Compliance
- Website Auditing
- Technical Troubleshooting
- Shopify
- WordPress
- Magento
- Reporting
- Presentation Development
- Google Analytics
- SEMrush
- RavenTools
- Vendor Communication
- Stakeholder Communication
- Social Media Monitoring
- Website Compliance Monitoring
- SEO
- Content Optimization
- Project Management
- Calendar Management
- Adobe Creative Suite
- Premiere Pro
- Photoshop
- Canva
- HTML
- CSS
- JavaScript
Tools And Platforms
WordPress, Shopify, Magento, Google Analytics, RavenTools, SEMrush, Adobe Creative Suite (Premiere Pro, Photoshop), Canva, HTML, CSS, JavaScript (basic), Instagram, Facebook, Threads, LinkedIn, TikTok, Pinterest
Timeline
Media Production Teacher
Marion P Thomas
08.2024 - 06.2025
Freelance Multimedia Journalist / Reporter
Self-Employed
09.2023 - Current
Digital Marketing Associate / Specialist
Freelance
05.2023 - 01.2024
Master of Arts - Communications and Media (Digital Media Focus)
Rutgers University
Bachelor of Arts - Literature (Focus on Media Writing)
Rutgers University
Similar Profiles
Michael LockwoodMichael Lockwood
ARCHITECTURAL DESIGNER/CONSULTANT at SELF-EMPLOYEDARCHITECTURAL DESIGNER/CONSULTANT at SELF-EMPLOYED
MacKenzie ParkMacKenzie Park
Commissioned Baking at Self-EmployedCommissioned Baking at Self-Employed
Madeline StockmanMadeline Stockman
Spiritual Director at Self-employedSpiritual Director at Self-employed
Peter VerkePeter Verke
Handyman at Self-employedHandyman at Self-employed
Jessica WilliamsonJessica Williamson
Residential House Manager at Real HouseResidential House Manager at Real House