Zalak Shah

Conducted in-depth user interviews with 20+ participants over a six-month period, leading to the successful initiation of three projects encompassing research, idea generation, wireframes, and prototypes

HandyDandy:

• Conducted homeowner research and designed E2E service app to sell home maintenance task combo and boost home maintenance efficiency
• Achieved 100% of users commending UX easy to follow in user testing, while research concept met needs of 75% of users

AI News Summary - NYT:

• Designed to provide convenience in reducing reading time by up to 70%+ from more than 80% of users in A/B testing
• Delivered high convenience and reader experience to 100% of users, boosting commendations for user-friendly design

AirFly:

• Achieved direct usage of the flexible search feature for more than 50% of users, improving usage efficiency
• Delivered high efficiency to 80% of users for an easy-to-follow design.

• Increased sales by 20% by integrating materials, fabrics, and styles to enhance aesthetics, privacy, and light control of window design for customer window framework preferences
• Conducted user research and usability testing to gather valuable insights, iterating designs based on feedback to optimize user journey, increasing engagement by up to 40%+ and reducing bouncing rate.

• Provided aesthetically functional and customized 50+ designs, resulting in 70%+ approval rate in the first draft iteration
• Consistently simplified complex design project solutions and earned recognition as top designer for consecutive months.

• Managed 15+ projects in freelancing with 120% year-over-year growth for three years while accomplishing 90% of project goals within timeline and budget, resulting in high positive feedback and customer satisfaction.