Summary
Overview
Work History
Education
Skills
Timeline
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Zalena Chavis

Rodeo,CA

Summary

Dynamic sales associate with extensive experience at Forever 21, excelling in customer engagement and visual merchandising. Proven ability to enhance sales through effective product recommendations and relationship building. Skilled in point of sale operations, consistently achieving sales goals while maintaining a calm demeanor in high-pressure environments.

Overview

17
17
years of professional experience

Work History

Sales Associate

Forever 21
Concord, California
10.2023 - 02.2025
  • Used technology resources to assist customers in locating and selecting items.
  • Demonstrated product features and benefits for customers' needs.
  • Attended weekly team meetings to review performance goals and objectives.
  • Greeted customers to determine wants or needs.
  • Answered customer inquiries regarding product features, pricing, and availability.
  • Performed floor moves, merchandising, display maintenance and housekeeping to keep sales areas well-stocked, organized and current.
  • Stocked shelves and supplies and organized displays to focus customer attention on specific items.
  • Worked with fellow sales team members to achieve group targets.
  • Developed trusting relationships with customers by making personal connections.
  • Assisted teammates with sales-processing tasks to meet daily sales goals.
  • Upsold additional items based on customer interests and needs.
  • Maintained cleanliness of store environment including floors, windows, displays.
  • Assisted customers with product selection, sizing and styling.

Sales Associate

Big Lots
San Pablo, CA
07.2020 - 08.2020
  • Used technology resources to assist customers in locating and selecting items.
  • Demonstrated product features and benefits for customers' needs.
  • Attended weekly team meetings to review performance goals and objectives.
  • Greeted customers to determine wants or needs.
  • Performed cashier duties such as accepting payments, issuing receipts and counting money back change.
  • Answered customer inquiries regarding product features, pricing, and availability.
  • Performed floor moves, merchandising, display maintenance and housekeeping to keep sales areas well-stocked, organized and current.
  • Stocked shelves and supplies and organized displays to focus customer attention on specific items.
  • Worked with fellow sales team members to achieve group targets.
  • Processed credit card transactions quickly and securely.
  • Developed trusting relationships with customers by making personal connections.
  • Assisted teammates with sales-processing tasks to meet daily sales goals.
  • Adapted sales strategies based on customer interactions and feedback to improve results.
  • Cleaned shelves, counters and tables to maintain organized store.
  • Opened and closed cash registers by counting money, separating charge slips and balancing drawers.
  • Helped customers find specific products, answered questions, and offered product advice.
  • Upsold additional items based on customer interests and needs.
  • Maintained cleanliness of store environment including floors, windows, displays.
  • Maintained records related to sales for store management.
  • Handled returns and exchanges according to company policies.
  • Collected payments and provided accurate change.
  • Maintained up-to-date knowledge of store merchandise and policies.
  • Adhered to company initiatives and achieved established goals.
  • Maintained knowledge of current promotions, exchange guidelines, payment policies, and security practices.
  • Maintained knowledge of sales and promotions, return policies and security practices.
  • Engaged customers in friendly, professional dialogue to determine needs.

Juicer

Jamba Juice
San Pablo, CA
06.2020 - 07.2020
  • Maintained safe food handling practices to prevent germ spread.
  • Answered questions regarding ingredients and preparation techniques to educate customers before placing orders.
  • Processed payments on cash register and counted back bills and change to patrons.
  • Replaced worn out parts on the juicers as necessary.
  • Followed company policies regarding handling cash transactions accurately.
  • Brewed and served coffee and tea with preferred add-ins.
  • Maintained accurate records of inventory levels and restocked supplies as needed.
  • Tailored orders to address customer allergies and gluten concerns.
  • Operated the juicer safely and efficiently following standard operating procedures.
  • Maintained a clean work environment throughout shifts by wiping down surfaces regularly.
  • Maintained high standards of customer service during high-volume work shifts and fast-paced operations.
  • Maintained accurate records of all juices prepared each day.
  • Restocked utensils, napkins, disposable cups, and straws when necessary.
  • Directed patrons to restrooms and other amenities within facility.
  • Restocked napkins, condiments and utensils at self-service areas during slow periods.
  • Inspected fruit for quality prior to use in juice blends.
  • Scrubbed and polished counters to remove debris and food.
  • Served food and beverages at take-out counters to provide fast service to waiting guests.
  • Stored food in designated areas following wrapping, dating, food safety and rotation procedures.
  • Reported any malfunctions or damages to equipment immediately.
  • Ensured that all health code regulations were followed while preparing juices.
  • Talked pleasantly with customers while taking orders and promoted positive image for business.
  • Chopped ingredients and prepped food items ahead of lunchtime and dinner rush periods.
  • Adhered to all safety protocols while using sharp knives or blades near the juicers.
  • Minimized waste when possible.
  • Labeled all juice bottles correctly before packaging them for sale or delivery.
  • Warmly greeted visitors to promote great customer service and positive ordering experience.
  • Prepared juices by blending fruits and vegetables using a juicer.
  • Welcomed and thanked guests to demonstrate appreciation for patronage.
  • Processed cash and credit card payments, promptly returning receipts, coin, bills and payment cards to customers.
  • Cleaned and sanitized juicer, containers, and food preparation areas.
  • Stored finished juices in appropriate containers and refrigerated them promptly.
  • Kept up with customer orders while maintaining product safety standards.
  • Regularly checked expiration dates on products to ensure freshness.
  • Assembled and served meals according to specific guest requirements.
  • Tracked temperatures of all stored beverages during transport to ensure safe delivery of products to customers.
  • Provided customer service at the counter when needed, including taking payments and answering questions about menu items.
  • Wiped down tables and removed trash and dirty plates to provide clean, welcoming dining environment.
  • Helped customers pick best products based on individual health and fitness needs.
  • Assisted customers with selecting the right type of juice or smoothie for their needs.
  • Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.

Merchandise Associate

Macys Department Store
Richmond , CA
08.2017 - 01.2019
  • Processed incoming shipments quickly and accurately, ensuring all products were correctly labeled, priced, and stocked on shelves.
  • Reorganized sales floor to optimize customer flow and improve product visibility.
  • Monitored and reordered inventory items to fulfill displays and executed design changes to align with available inventory.
  • Assisted in gathering and moving materials and equipment for assigned displays.
  • Transported and positioned floor displays with pallet jacks.
  • Demonstrated great teamwork skills with staff members involved in production and transport.
  • Facilitated daily store operations, including replenishing stock and organizing merchandise displays.
  • Arranged items in favorable positions and areas of store to attract customers and optimize sales.
  • Stocked and rotated shelves and built displays to deliver results for stores and suppliers.
  • Moved merchandise to retail areas and added new products to shelves, racks and bins in neat and well-presented fashion.
  • Built effective partner store relationships to improve customer satisfaction.
  • Communicated and coordinated planogram execution with store management.
  • Constructed aisle displays and arranged end caps to promote specific products.
  • Participated in physical inventories by counting merchandise stored in backroom areas.
  • Adhered strictly to safety regulations when handling hazardous materials such as cleaning supplies or chemicals.
  • Cleaned and organized display cases, shelves and aisles.
  • Restocked shelves with current merchandise in attractive displays to promote sales.
  • Provided superior customer service by responding promptly to inquiries and resolving customer complaints.
  • Developed creative display ideas that highlighted featured products in a visually appealing manner.
  • Ensured compliance with company policies regarding pricing and promotions.
  • Executed markdowns according to established procedures while maintaining appropriate margins.
  • Planned commercial displays to entice and appeal to customers.
  • Greeted store customers, offered assistance, and thanked each for patronage.
  • Restructured merchandising strategy to promote high value and products.
  • Collaborated with other departments to coordinate promotional activities such as special events or discounts.
  • Completed updates to signage, marketing materials and item price tags to reflect current promotions.
  • Established and maintained proper high-traffic displays, resulting in increased sales.
  • Enhanced store and display appearance utilizing seasonal promotions and trends to drive strategy.
  • Created retail displays to highlight particular products and drive sales according to corporate strategy.
  • Followed prepared sketches and planograms to arrange consistent shelves, racks and bins across various locations.
  • Placed prices and descriptive signage to enhance displays and promote items.
  • Kept work areas professional, organized and clean.
  • Presented updated floor plans and design strategy to store management.
  • Assisted customers in locating desired items and provided advice on product features.
  • Printed labels and tags for for-sale merchandise.
  • Kept work areas clean, neat and organized for optimal productivity and worker safety.
  • Scanned shelves and product cases for expired stock to discard outdated items.
  • Built product displays and placed appropriate signage for merchandise.

Sales Associate

Ross Dress for Less
Richmond , CA
08.2017 - 01.2018
  • Used technology resources to assist customers in locating and selecting items.
  • Demonstrated product features and benefits for customers' needs.
  • Attended weekly team meetings to review performance goals and objectives.
  • Greeted customers to determine wants or needs.
  • Performed cashier duties such as accepting payments, issuing receipts and counting money back change.
  • Answered customer inquiries regarding product features, pricing, and availability.
  • Performed floor moves, merchandising, display maintenance and housekeeping to keep sales areas well-stocked, organized and current.
  • Worked with fellow sales team members to achieve group targets.
  • Processed credit card transactions quickly and securely.
  • Developed trusting relationships with customers by making personal connections.
  • Assisted teammates with sales-processing tasks to meet daily sales goals.
  • Adapted sales strategies based on customer interactions and feedback to improve results.
  • Opened and closed cash registers by counting money, separating charge slips and balancing drawers.
  • Helped customers find specific products, answered questions, and offered product advice.
  • Assisted customers with product selection, sizing and styling.
  • Handled returns and exchanges according to company policies.
  • Collected payments and provided accurate change.
  • Adhered to company initiatives and achieved established goals.

Barista

Starbucks
Carmel, Indiana
08.2008 - 05.2009
  • Maintained a clean work environment by wiping down counters, washing dishes, and cleaning floors.
  • Prepared and served a variety of coffee drinks, including espresso, cappuccino, and latte, adhering to specific recipes and presentation standards.
  • Input orders into point of sale system and handled customer payments.
  • Ensured compliance with health and safety regulations, including proper food handling and cleanliness standards.
  • Gave samples of popular coffee and tea blends to create sales opportunities.
  • Checked brewing equipment for proper functionality.
  • Stocked customer service stations with paper products or beverage preparation items.
  • Prepared and served coffee, espresso drinks, blended coffees and teas.
  • Maintained clean and organized workspace, enabling coworkers to locate resources and product.
  • Ordered and received supplies to restock beverage items.
  • Consistently maintained high levels of cleanliness, organization, storage and sanitation of food and beverage products to ensure quality.
  • Ensured all equipment was maintained in proper working order according to manufacturer's instructions.
  • Maintained calm demeanor during high-volume periods and special events.
  • Managed morning rush of customers daily with efficient, levelheaded customer service.
  • Described menu items to customers and suggested products based on stated preferences.
  • Greeted and communicated with customers to take beverage orders and offer recommendations based on taste preferences.
  • Created complex, hand-crafted beverages based upon customer preferences.
  • Restocked product displays based on demand and projected sales.
  • Memorized recipes for specialty coffee beverages and seasonal offerings.
  • Cleaned and sanitized service or seating areas, complying to health protocols and food safety standards.
  • Utilized upselling techniques to promote bakery items and specialty drinks, increasing average order value.
  • Washed and cleaned coffee maker, french press and espresso machine to remove mineral and hard water deposits.
  • Ground beans for espresso shots according to individual customer specifications.
  • Stocked shelves with ingredients needed to make coffee drinks.
  • Supported highest standards of conduct and service to support company reputation.
  • Maintained a clean and organized work environment, including cleaning coffee machines, countertops, and seating areas.
  • Collaborated with team members to ensure efficient workflow and high-quality service during peak hours.
  • Sliced fruits, vegetables and meats for use in food service.
  • Adhered to health department regulations concerning sanitation standards.
  • Followed safety procedures while operating machinery such as grinders and espresso machines.
  • Greeted customers and took orders for coffee drinks, food items, and other beverages.
  • Described menu items to customers and suggested appealing products.
  • Assisted in the preparation of baked goods including muffins, cookies, scones, cakes.
  • Managed cash register and processed transactions with accuracy and integrity.
  • Prepared specialty coffee drinks such as lattes, cappuccinos, macchiatos, mochas, and Americanos.
  • Utilized coffee maker, espresso machine and French press to prepare coffee.
  • Created signs and displays to advertise store products or events.
  • Organized workstations efficiently so that tasks could be completed quickly during peak hours.
  • Demonstrated techniques on using multiple beverage machines with new team members.
  • Memorized official and off-menu coffee and tea preparations.
  • Received and accurately processed customer payments.
  • Followed health, safety and sanitation guidelines to pass state inspections.
  • Labeled containers of milk for use in coffee drinks according to expiration dates.
  • Implemented feedback from customers to improve service quality and menu offerings.
  • Utilized POS system to receive and process customer payments.
  • Monitored inventory levels of supplies and restocked when necessary.
  • Addressed and resolved customer concerns to maintain brand loyalty.
  • Demonstrated knowledge of coffee bean varieties, roasting processes, and brewing methods.
  • Kept up-to-date records of sales transactions using point-of-sale systems.

Education

High School Diploma -

Oakland School For The Arts
Oakland, CA
06-2008

Some College (No Degree) - General Studies

Butler University
Indianapolis, IN

Skills

  • Point of sale operations
  • Cash handling
  • Product knowledge
  • Customer engagement
  • Visual merchandising
  • Team collaboration
  • Time management
  • Communication skills
  • Relationship building
  • Safety compliance
  • Product recommendations
  • Exceptional customer service
  • Calm demeanor
  • Goal oriented
  • Cash handling accuracy
  • Verbal and written communication
  • Excellent communication skills
  • POS system operation
  • Listening skills
  • Excellent people skills
  • Flexible schedule
  • Problem-solving skills

Timeline

Sales Associate

Forever 21
10.2023 - 02.2025

Sales Associate

Big Lots
07.2020 - 08.2020

Juicer

Jamba Juice
06.2020 - 07.2020

Merchandise Associate

Macys Department Store
08.2017 - 01.2019

Sales Associate

Ross Dress for Less
08.2017 - 01.2018

Barista

Starbucks
08.2008 - 05.2009

High School Diploma -

Oakland School For The Arts

Some College (No Degree) - General Studies

Butler University

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Zalena Chavis