Zalmay Ahmed
Queens,NY
Summary
Dynamic Senior Marketing Manager at PRI Healthcare Solutions, a creative agency within the medical communications sector, driving multi-channel marketing strategies to reach and engage healthcare professionals (HCPs) through tailored programs for leading pharmaceutical brands.
Overview
9
9
years of professional experience
Work History
Senior HCP Marketing Manager
Haymarket Media - PRI Healthcare Solutions
06.2023 - Current
- Led strategy and execution of high-impact, omni-channel HCP targeted programs for top-tier pharmaceutical clients, overseeing allocation of $400k+ in monthly spend to drive optimal engagement with custom digital programs.
- Built, mentored, and managed a high-performing team of marketing specialists, optimizing execution, reporting, campaign performance, and continuous improvements. Oversaw and indirectly managed additional team members across reporting, data, and project management functions.
- Collaborated with senior leadership team to develop and launch new custom digital products, expanding the company’s capabilities and driving significant revenue growth. Optimized pricing structures to enhance profitability and competitiveness, aligning cost models with value-driven performance metrics.
- Led in-depth program and physician level data analysis to refine execution strategies, operational efficiencies, and drive data-backed decision-making for product development and audience targeting .
- Owned vendor negotiations, onboarded new data partners, and secured cost-efficient, high-ROI solutions, optimizing CPE across key marketing channels.
- Oversaw cross-functional collaboration with client services, web development, and scientific teams to ensure marketing best practices were implemented across all creative assets, while operating within MLR guidelines, and finding solutions to address any concerns.
- Represented the marketing team on high-stakes calls for existing and prospective clients or agencies, addressing key topics including campaign KPIs, segmentation, tracking methodologies, and reporting capabilities .
HCP Marketing Manager
Haymarket Media - PRI Healthcare Solutions
09.2022 - 06.2023
Senior Marketing Specialist
Haymarket Media - PRI Healthcare Solutions
07.2022 - 09.2022
Marketing Specialist
Haymarket Media - PRI Healthcare Solutions
03.2021 - 06.2022
B2B Project Manager
Moleskine
03.2017 - 09.2018
- Managed a portfolio of corporate clients, overseeing all stages of custom projects from initial scoping and creative development to production and final delivery adhering to agile principles
- Served as the primary liaison between sales, finance, and operations, leading project kick-offs and check-ins to align teams, track deadlines, and resolve challenges.
- Qualified inbound leads, assessing project feasibility, budget, and brand alignment, then compiled insights into weekly reports for the business development team.
- Maintained detailed project tracking in JIRA and CRM systems to monitor workflow progress and key milestones.
Digital Marketing Coordinator
Amika
02.2016 - 04.2017
- Led social media initiatives on key platforms, managing content planning, community engagement, and measuring growth, impressions, and conversions.
- Oversaw influencer partnerships, including outreach, contract negotiations, and integration into marketing programs with thorough post-campaign reports.
- Executed end-to-end email marketing campaigns, handling coding, promotions, and copy creation while collaborating with design on templates and segmenting email lists for deployment.
- Optimized the e-commerce site for user experience through effective HTML layout, design enhancements, and mobile compatibility, ensuring clarity in key information and CTAs.
- Conducted market analyses and facilitated brainstorming sessions for innovative campaign and product launch strategies.
Education
Master Of Business Administration - Marketing Management
Adelphi - Robert B. Willumstad School of Business
Garden City, NY12-2021
Bachelor Of Arts - Communication And Media Studies
Adelphi University
Garden City, NY12-2012
Skills
- Omni-Channel Marketing Strategy (PPC, Programmatic, Social, Search, Email)
- Data Analysis & Reporting
- NPI Targeting and Audience Segmentation
- Understanding of Regulatory Compliance
- Budget Management Acumen
- Client Relationship Management
- Project Management
- Presentation Skills
- Vendor Management & Negotiation
- Collaborative Team Player
- Strategic Vision & Detail Orientation
- Market Research & Landscape Analysis
- User Experience (UX) Optimization
- Digital Product Development
- Leadership & Development of Junior Team
- Logical and Emotional Intelligence for Influence
Timeline
Senior HCP Marketing Manager
Haymarket Media - PRI Healthcare Solutions
06.2023 - Current
HCP Marketing Manager
Haymarket Media - PRI Healthcare Solutions
09.2022 - 06.2023
Senior Marketing Specialist
Haymarket Media - PRI Healthcare Solutions
07.2022 - 09.2022
Marketing Specialist
Haymarket Media - PRI Healthcare Solutions
03.2021 - 06.2022
B2B Project Manager
Moleskine
03.2017 - 09.2018
Digital Marketing Coordinator
Amika
02.2016 - 04.2017
Master Of Business Administration - Marketing Management
Adelphi - Robert B. Willumstad School of Business
Bachelor Of Arts - Communication And Media Studies
Adelphi University