ZA-NAH TOURE-CLASBERRY
San Antonio
Summary
Experienced and multi-talented professional with extensive experience in strategic planning, data-driven decision-making, and team management across nonprofit, financial, and educational sectors. Proven expertise in professional development, project management, onboarding operations, compliance, recruitment strategies, and grassroots marketing analytics. Seeking a dynamic role in the K-12 sector focused on project management, with opportunities for professional growth and impact.
Overview
4
4
years of professional experience
Work History
National Student Recruitment & Enrollment Manager
IDEA Public Schools
01.2023 - Current
- Directed strategic recruitment and enrollment efforts, driving application growth and achieving district benchmarks
- Conduct KPI analysis using Power BI metrics to evaluate enrollment data, identify gaps, and develop strategies to achieve enrollment goals
- Conduct rolling enrollment and branding audits to ensure compliance, consistency and adherence to organizational guidelines
- Partner with marketing to secure impactful recruitment events and build community partnerships
- Coach and support Regional Enrollment Managers and Enrollment Coordinators across the organization driving professional growth and accountability
- Design and facilitate national professional development sessions focusing on actionable strategies to enhance recruitment effectiveness and field results
- Coordinate with enrollment business partners and update standard operating procedures for the division
Student Enrollment Coordinator
IDEA Public Schools
07.2021 - 12.2022
- Played a key role in the successful launch and development of a new campus, driving enrollment, recruitment, and community engagement initiatives
- Attended and created community Super Recruitment Day events, informational fairs to inform families and promote brand awareness of IDEA Public Schools
- Executed over 50+ off-site presentations to daycares, housing authorities, community centers, youth groups, parent networking events, and other community organizations
- Organized and conduct cold calling campaigns (phone banking, text messaging and emailing)
- Monitored quality of applications submitted and conduct internal audits to resolve issues in a timely manner
- Maintained and cultivated a solid wait list after lottery by providing communication and sustained recruitment efforts through application nurturing
- Participated in neighborhood block walks and door-to-door presentations in communities near IDEA campuses
Director of Marketing Operations (Volunteer Experience)
All Nations Worship Assembly
11.2021 - 11.2022
- Led and managed creative teams, including designers, writers, and social media coordinators, to produce high-quality media and communications for events and initiatives
- Directed the planning and promotion of the church's large-scale events, including back-to-school bashes, food drives, toy drives, and other community-focused initiatives
- Developed and executed strategic marketing plans to boost visibility, engagement, and attendance across digital and in-person platforms
- Oversaw content creation for social media, email campaigns, and website updates, resulting in a 30% increase in follower engagement
- Established partnerships with community organizations and businesses, leading to a 50% increase in outreach and event participation
- Collaborated with church leadership to align marketing efforts with organizational goals and ensure consistent brand messaging across all channels
Education
Bachelor of Arts - Communications
The University of Texas At San Antonio
San Antonio, TX05-2020
Associate of Arts - Liberal Arts & General Studies
Northwest Vista College
San Antonio, TX05-2018
Skills
- Data analysis and KPI tracking (Power BI, Excel)
- Professional development and facilitation
- Coaching and managing cross-layer teams
- Policy compliance and process auditing
- Event planning and execution
- Recruitment, enrollment, and grassroots marketing strategies
- Effective communication and public speaking
- Organizational and project management skills
Accomplishments
- Grow In Operations Certification, IDEA Public Schools (2022-2023)
- BOLD Training & Completion, IDEA Public Schools (2023-2024)
- Golden Sneaker Award, IDEA Public Schools (2022-2023)
- We Build Team & Family Award, IDEA Public Schools (2021-2022)
Timeline
National Student Recruitment & Enrollment Manager
IDEA Public Schools
01.2023 - Current
Director of Marketing Operations (Volunteer Experience)
All Nations Worship Assembly
11.2021 - 11.2022
Student Enrollment Coordinator
IDEA Public Schools
07.2021 - 12.2022
Bachelor of Arts - Communications
The University of Texas At San Antonio
Associate of Arts - Liberal Arts & General Studies
Northwest Vista College
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