Zane Knight
Sheridan,IN
Summary
Content Strategy Leader with 10+ years driving integrated messaging, cross-functional collaboration, and performance-driven content across regulated industries—including SaaS, education, and healthcare. Specializes in aligning storytelling with business goals through AI-assisted workflows, brand voice development, and content lifecycle optimization.
Overview
10
10
years of professional experience
Work History
Co-Owner
Roll to One LLC
Indiana
10.2022 - Current
- Created strategic content pipelines and brand storytelling across video, podcast, and merchandise verticals—building audience engagement through serialized releases and SEO-optimized assets
- Coordinated simultaneous content productions, travel events, merchandise pipelines, and team operations
- Managed operations end-to-end, from creative development to legal and technical infrastructure
- Built content roadmaps and editorial frameworks in support of long-form and short-form storytelling across YouTube and social platforms
Lead Designer
Genesys
Indianapolis, IN
02.2023 - 04.2025
- Owned cross-channel content strategy for SaaS onboarding, customer education, and brand campaigns—aligning deliverables to GTM roadmaps and buyer personas
- Drove adoption of AI-assisted editorial and creative workflows to scale multilingual content across global markets under tight timelines
- Aligned deliverables with internal stakeholders, ensuring compliance, consistency, and clarity across touchpoints
- Partnered with Product Marketing and Brand to develop messaging frameworks, content calendars, and narrative themes tied to quarterly priorities
Motion Graphic Animator
Genesys
11.2018 - 02.2023
- Created motion assets for internal education, sales enablement, and customer success initiatives
- Integrated visual storytelling into process documentation and product communications
- Maintained alignment with brand voice and accessibility standards in regulated enterprise environments
Independent Contractor
Freelance
Delphi, IN
04.2018 - 10.2022
- Supported pharmaceutical, nonprofit, and higher ed clients with media planning and execution
- Applied technical and creative skills in film production and post-production
- Maintained content integrity and version control across projects with multiple stakeholders
Motion Graphics Designer
DropDrop Studios
Grand Rapids, MI
05.2015 - 04.2018
- Led design and post for education and healthcare media campaigns
- Coordinated directly with client-side project leads and legal reviewers to maintain messaging accuracy
Education
BFA - Cinematic & Media Arts
Compass College of Cinematic Arts
Grand Rapids, MI01.2016
Film & Video Production -
Illinois Institute of Art – Chicago
Chicago01.2013
Skills
- Content Strategy & Editorial Planning
- Cross-Functional Collaboration
- Go-to-Market Alignment
- Performance Analytics & KPI Optimization
- AI-Enhanced Workflow Integration
- Brand Voice & Messaging Development
- Multimedia Storytelling (Video, Blog, Script)
- SaaS & Regulated Content Experience
- Adobe Suite, Firefly, Articulate, AI Tools
Demo Reel
https://vimeo.com/1086067787
Certifications And Awards
- CSS Innovator Award, 2025, Genesys
- RED Camera Certified
- Articulate Storyline 360: Learner Engagement
- Art Institute Half-Tuition Scholarship
References
References available upon request.
Timeline
Lead Designer
Genesys
02.2023 - 04.2025
Co-Owner
Roll to One LLC
10.2022 - Current
Motion Graphic Animator
Genesys
11.2018 - 02.2023
Independent Contractor
Freelance
04.2018 - 10.2022
Motion Graphics Designer
DropDrop Studios
05.2015 - 04.2018
BFA - Cinematic & Media Arts
Compass College of Cinematic Arts
Film & Video Production -
Illinois Institute of Art – Chicago
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