Zane Petty
Van Nuys,CA
Summary
Creative Social Media Manager experienced in managing multiple social platforms for brands and artists. Self starting strategic planner and highly motivated action taker. Performance driven with meticulous analytic skills. Confident in planning and executing multi-platform campaigns to drive brand success.
Overview
4
4
years of professional experience
Work History
Social Media Consultant
Rare Production
Los Angeles, CA
09.2021 - Current
- Collaborated with artist managers to effectively rebrand and promote artist gaining 16% more followers on Instagram in 4 months
- Created individualized content calendars and briefs based on artist goals and strategy
- Supervised and tracked KPIs and analytics across multiple platforms
- Continuously learned new social media platforms and their most effective strategies
- Key Achievement:
- Successfully planned content strategy and roll out plan for artists debut EP adding 50% more monthly Spotify listeners
Brand & Marketing Director
Diagnostics In Motion
Los Angeles, CA
06.2021 - Current
- Found and mastered new CRM to effectively track KPIs
- Rebranded and built new website layout
- Organized, sourced talent and supervised all content creation
- Key member in strategizing improved website content, flow and SEO
- Key Achievement:
- Taught company owner about brand essence and how to implement new brand values into marketing message
Director of Digital Marketing
Lighting Fit
Los Angeles, CA
02.2020 - 06.2021
- Grew division from ground floor
- Conceptualized, organized and executed social media content creation, doubling following in 8 months
- Strategized with and managed 10 team members to create and efficiently run content calendar
- Managed and engaged with Instagram and Twitter audience to grow community
- Key Achievement:
- Grew division from $0 in revenue to $30k monthly in 6 months through social media outreach and marketing
Social Media Manager
RareBreed
Los Angeles, CA
10.2018 - 02.2020
- Communicated with multiple marketing teams to determine best content strategies for quality lead generation
- Wrote creative copy for content and social media paid ads
- Designed social media referral program creating organic client promotions
- Key Achievement:
- Effectivity used social media and influencers to increase sales by 50%
Education
B.S - Sports Management
University of Illinois At Champaign
Champaign, IL05.2015
Skills
- Social Media Management
- Marketing analytics
- Critical Thinking
- Strategic planning
- Search engine optimization expertise
- Social Media Content Writing
- Content Creation
- Social media strategy
- Content scheduling
- Google Analytics
Timeline
Social Media Consultant
Rare Production
09.2021 - Current
Brand & Marketing Director
Diagnostics In Motion
06.2021 - Current
Director of Digital Marketing
Lighting Fit
02.2020 - 06.2021
Social Media Manager
RareBreed
10.2018 - 02.2020
B.S - Sports Management
University of Illinois At Champaign