ZARA BAKER

• Launched over 15 subscription-based diagnostic products in more than 5 healthcare segments, increasing patient acquisition by over 60%, improving LTV by 15%, and slashing costs by over 20% through omnichannel marketing and data-driven automation.
• Conducted 10+ digital/AI literacy workshops for health tech entrepreneurs covering topics such as 'The Impact of Generative AI in Healthcare Marketing,' 'How to Compete in the AI Age,' and 'How to Use AI to Bridge Access Gaps in Healthcare.' to name a few
• Recruited team members and sourced agency partners for over 20 clients in Toptal's healthcare client portfolio
• Managed 10+ Omnicom healthcare clients (Pfizer, Amgen, Merck, AstraZeneca, Takeda, GRAIL, Alnylam) launching award-winning DTC campaigns such as 'Do a Double Take' (Amgen/OTEZLA) featuring pop icon Lance Bass that reached 750M people and garnered massive media coverage and 'Take Your Shot'(Pfizer/Prevnar20) featuring hall of fame quarterback Joe Montana

• Spearheaded growth marketing & ABM strategies for the agency's healthcare clients, including UMass Memorial Hospital, New England Pediatric Care, Azurity Pharma, and over five healthtech companies, gaining over 20:1 marketing ROI.
• Launched VUEVO, a precision marketing platform that helped clients increase patient acquisition by 40% and reduce CAC by 15% through targeted messaging and programmatic advertising.
• Slashed agency costs by over 35% by implementing a digital-first operational model, automating the RFP process, streamlining sales enablement and building the agency's first AI-enabled studio's that reduced creative production cycle by 50%
• Enhanced Share of Voice (SoV) by 45% through targeted demand generation efforts, launching a series of human-centered AI workshop that attracted clients such as Takeda, Pfizer and AstraZenneca

• Built a digital marketing department from the ground up, sourced 5+ contractors, two global media agencies, and drove the strategic development of Ionis's digital ecosystem, gaining a 15:1 ROI in a year.
• Drove full lifecycle product marketing efforts for Waylivra®, an FCS medicine, and Tegsedi®, a medicine for the treatment of hATTR-PN.
• Managed and completed enrollment for Phase 1 and 4 clinical trials, and launched Ionistrials.com, a digital recruitment platform that gained over 9 million patient subscribers through omnichannel marketing campaigns.
• Launched award-winning digital media campaigns such as 'Every Moment Matters,' reaching 40 million people (Xconomy Building a Biotech Winner 2020), and a multigenerational campaign for the GOLDEN Study (MM&M Award, 2022)
• Improved brand awareness by 40% through demand generation campaigns highlighting the company's antisense technology and increasing organic traffic to the website by 300% by revamping the site.
• Drove a cross-functional digital transformation initiative, launching a global DCoE (Digital Center of Excellence) in partnership with Deloitte, improving time to market by 30%.

Drove go-to-market strategy and product launch for over 10 startups and global conglomerates in the healthcare and technology space, including:

• Fresenius Kabi gained a 20:1 return by managing full life cycle marketing campaigns for over 25 products in the global company's pharmaceutical and medical device portfolio.
• Verizon: Designed and implemented an account-based marketing (ABM) strategy for Verizon, increasing targeted engagement by 50% and driving a 30% boost in sales pipeline efficiency.
• Kroma AI: Increased client acquisition for the AI SaaS startup by 40%, slashing CAC by 10% through highly targeted paid social media campaigns.
• Vyoo: gained 20,000 subscriptions in the first 90 days for the social media platform targeting creators, leveraging digital-first experiential marketing campaigns, and reward gamification on the platform.
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• Built a marketing function from the ground up with 10+ direct reports, sourced media agency partners and streamlined sales enablement, gaining over 10:1 ROI
• Drove marketing strategy for a multi-brand group practice including USA Vein Clinics, Vascular & Fibroid Centers, and scaled the organization from one state to a national level through an omnichannel patient experience