Zara Korutz
New York,USA
Summary
Experienced omni-channel media sales professional with a proven track record in forming strategic relationships and retaining major accounts to drive sales growth. Strong leadership skills and collaborative team player dedicated to achieving measurable results. Recognized for intelligence, ethics, creative thinking, and effective communication skills.
Overview
14
14
years of professional experience
Work History
Advertising and Media Adjunct Professor
Fordham University
01.2024 - Current
- Managed student performance using automated reporting system, leveraging data to identify student learning needs and create action plans to overcome learning deficiencies.
- Taught full-AI and emerging technology course
- Enhanced student comprehension by employing diverse teaching methods and incorporating multimedia resources.
- Taught media and culture courses, providing instruction to up to 35 undergraduate students.
Advertising Consultant
The J.F. Kennedy Center for Performing Arts
02.2023 - Current
- Based on analysis and recommendations, the company was able to capture new revenue stream, resulting in $250K
- Converted 90% of leads into sales opportunities by employing intelligent selling
- Increased advertising revenue by identifying and targeting potential clients in various industries.
- Collaborated with internal teams to develop creative advertising strategies that met client objectives and budget requirements.
- Negotiated contracts with vendors and clients.
Marketing Consultant
Sinclair Broadcast Group
06.2019 - 12.2019
- Worked effectively in fast-paced environments to sell T.V., OTT, social, and digital media products.
- Skilled at working independently and collaboratively in a team environment.
- Built productive relationships with industry partners and competitors to support strategic business objectives.
- Managed new revenue budgets for 18% growth.
Director, Advertising
The Current Newspaper
01.2019 - 05.2019
- Leadership role with direct report to the publisher
- Leveraged data analytics to track and improve sales team performance, resulting in a 30% efficiency boost
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
Sr. Account Executive
OUTFRONT Media
01.2018 - 12.2018
- Developed new business accounts, delivering $650K in new revenue
- Sold first to market luxury fashion wall space to GUCCI
- Maintained comprehensive knowledge of market trends, industry news, and competitor offerings, ensuring informed decision-making and strategic planning.
- Sold new products and services and developed new accounts to maximize revenue potential.
- Utilized CRM tools effectively to manage client information and track progress on accounts, leading to more accurate forecasting and pipeline management.
Sr. Enterprise Account Manager
The Washington Post
09.2012 - 10.2017
- Consistent key account revenue growth, resulting in +8% - 20% YOY
- Collaborated with Washington Post newsroom to developed new to market media products generating new revenue stream with 5% increase, resulting in $1M
- Boosted client satisfaction by effectively managing multiple enterprise accounts and addressing their unique needs.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Drove sales by developing multi-million dollar contract sales.
Advertising Executive
Lee Enterprises
02.2011 - 04.2012
- Held largest percentage of revenue growth in market to plan +30% YOY
- Largest client: Verizon Wireless with Zenith Media
- Used cold calling to reach out to local business owners needing new advertising products and services.
- Maximized ROI of advertising campaigns through continual analysis of performance, response-rates and results.
Education
PhD Candidate (ABD) -
Massey University
New Zealand01-2025
MA -
Central Saint Martins
London, U.K.01-2020
BA -
Shippensburg University of Pennsylvania
Shippensburg, PASkills
- Complex problem solver
- Global perspective
- Consultative sales approach
- Business development
- Marketing and Advertising
- Strategic Partnerships
- $15M revenue sales quota
- Data analytics: A/B testing, TRIAD, Moat, Nielsen, Kantar
- Sales process: KPI tracking, RFP to close
- Negotiation: Cross-selling, upselling, contracts, market analysis
- Digital Knowledge: 1st & 3rd party data, e-mail, video, mobile, programmatic, native, social, and bespoke ad units
Timeline
Advertising and Media Adjunct Professor
Fordham University
01.2024 - Current
Advertising Consultant
The J.F. Kennedy Center for Performing Arts
02.2023 - Current
Marketing Consultant
Sinclair Broadcast Group
06.2019 - 12.2019
Director, Advertising
The Current Newspaper
01.2019 - 05.2019
Sr. Account Executive
OUTFRONT Media
01.2018 - 12.2018
Sr. Enterprise Account Manager
The Washington Post
09.2012 - 10.2017
Advertising Executive
Lee Enterprises
02.2011 - 04.2012
PhD Candidate (ABD) -
Massey University
MA -
Central Saint Martins
BA -
Shippensburg University of Pennsylvania
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