Zari Chipman

Acted as the agency's key account while managing multiple clients, overseeing timelines, budgets, and deliverables. Led end-to-end account management and cross-functional collaboration to deliver strategic solutions across HR, hospitality, construction, tech, and nonprofit industries. Trained new account managers and provided tools to accelerate their confidence while maintaining customer satisfaction.

Managed 4-5 social media accounts and executed comprehensive social media strategies to enhance brand visibility and engagement. Created engaging content tailored for diverse audiences, increasing overall interaction rates significantly. Tracked engagement metrics and provided insights to optimize performance and brand presence.

Developed compelling content and collaborated with creative teams to align marketing efforts with business objectives and brand messaging. Partnered with Director of Marketing and Digital Marketing Manager to track performance using Google Analytics and Agency Analytics. Delivered insightful reports and presentations to senior decision-makers, influencing key choices that enhanced the direction of major marketing initiatives.

Led end to end event planning and execution, overseeing budgets, vendors, logistics, marketing, timelines, and on-site coordination. Captured event content and managed real-time social media coverage while collaborating with vendors to negotiate contracts and optimize cost efficiency and service delivery.

Managed full B2C/B2B sales cycle, from cold prospecting to deal close, including discovery meetings, proposals, CRM tracking, and internal handoffs. Generated growth through strategic relationship-building and targeted prospect engagement.

Managed day-to-day operations of a city-wide internship program, coordinating partner meetings, events, and college outreach to increase participation. Oversaw an $80K budget, vendor coordination, and deliverables to ensure initiatives were on strategy and on time. Led recruiting and marketing efforts across the website, application portals, and social media platforms. Built and maintained stakeholder relationships to expand program reach and impact.

Created a content calendar for short and long-term efforts to ensure content is produced before deadlines. Collaborated with medical professionals to develop educational articles on women's health. Translated medical expertise into accessible, easy-to-understand, audience-focused resources. Utilized SEO best practices to increase website content and boost organic search ranking.

Supported trial preparation through discovery management, legal research, and drafting pleadings and filings in federal and state courts. Handled client coordination, cost-benefit analysis, and bookkeeping, while assisting with contentious and non-contentious IP matters, including USPTO and Secretary of State filings and trademark applications.

Processed $5K in partner payments, prepared weekly financial reports, and supported graduation readiness in collaboration with senior leadership. Organized on-and off-campus events and oversaw daily office operations to ensure efficient workflow.