Zaria Jackson
Dallas, Fort Worth,Texas
Overview
4
4
years of professional experience
Work History
Social Media Marketing Intern
Raising Canes Chicken Fingers
05.2024 - Current
- Supports social media initiatives by participating in project work related to social media community management, influencer outreach and activation support.
- Provides relevant knowledge and insights from educational experiences and gains valuable knowledge and experience.
- Participates in intern activities and development opportunities including project focused on social media optimization.
- Supporting branding, digital marketing messaging, and advertising campaigns by engaging with followers on various social media platforms.
Marketing Intern
City Of Grand Prairie
01.2024 - Current
- Designs and produces marketing materials (signage, poster/billboard mock-ups, email campaigns, flyers, web and social graphics) using Adobe Creative Suite and Microsoft Word.
- Manages digital content, ensuring brand consistency across platforms.
- Create social media campaigns to boost brand engagement and visibility and customized marketing materials to increase event awareness leading to a 10% increase in event attendance.
- Contributes to community event planning and execution, enhancing community relations.
Engagement Editor
The University Star Newspaper
08.2020 - 12.2023
- Directed a 10-person team to elevate newspaper's digital footprint, leading to 30% growth in social media followers and 25% increase in online readership
- Engineered and implemented strategic social media initiatives across major platforms, significantly enhancing engagement and audience reach
- Partnered with editorial staff to streamline distribution of content, boosting reader retention and interaction
- Leveraged analytics to refine social media content and scheduling, ensuring data-driven decision-making for optimal engagement.
Education
Bachelor of Science - Advertising - Digital Media
Texas State University
San Marcos, TX12.2023
Skills
- Content Creation
- Data Analysis
- Community Partnerships
- SEO Optimization
- Social Media Management
- Written and Verbal Communication
- Microsoft Office
- Adobe Creative Suite
- Social Media Strategy
Profile and Portfolio
Portfolio
Timeline
Social Media Marketing Intern
Raising Canes Chicken Fingers
05.2024 - Current
Marketing Intern
City Of Grand Prairie
01.2024 - Current
Engagement Editor
The University Star Newspaper
08.2020 - 12.2023
Bachelor of Science - Advertising - Digital Media
Texas State University
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